长沙大河西战略的正效应研究

为探索＂两型社会＂发展的新路子,2007年底长沙市委研究决定扩大岳麓区的版图,并将它打造成一个先导区,由点到面带动整个城市群的发展,这个战略被命名为＂大河西战略＂。大河西战略实施至今,对长株潭地区的经济增长产生了明显的正效应,也给湖南的区域经济发展注入了有力的支持。     

Linking performance drivers in production planning and inventory control to process choice

This study investigates how process choice relates to production planning and inventory control decisions. We empirically examine the validity of deductively derived patterns about these types of decisions. More importantly, we look for normative insights by exploring how production planning and inventory control decisions affect operations performance. Our findings show that production line and continuous flow plants use more of a level production strategy, and carry less raw material and work-in-process inventory. The performance drivers for these plants, through which the operations function excels, are effective utilization of equipment, reduced finished goods inventory, and reduced setup down time. To gain forward demand visibility and batching economies, job and batch shops rely much more on backlogs in their planning process. These plants use more of a production chase strategy and position inventory lower in the bills of materials. Four performance drivers for top-performing job and batch shops are to find ways that better anticipate customers' orders, have a more responsive chase strategy, carry less raw material or purchased inventory, and shorten production planning horizon, partly through less reliance on backlogs. It is intriguing that top-performing plants not only do the expected things, given their choice of process, but also excel in selected dimensions—some of which fit the profile normally associated with a different process choice. To monitor and continuously improve operations, evaluation ‘scorecards’ should pay particular attention to performance drivers, which change depending on the plant's process choice.     

通信企业的营销创新

通信企业的营销手段不断丰富,营销能力不断增强。但由于计划经济时代遗留下来的痼疾,我国通信营销的总体水平仍不高,营销方法落后的弊端逐渐暴露,成为阻碍我国通信业发展的一大障碍,因此通信企业需要引入营销创新机制来激发企业活力。文中主要解答以下问题:为什么通信企业需要营销创新?什么是通信企业的营销创新?如何进行通信企业营销创新?文章力图对通信企业营销创新发展之路进行有益的探索。     

基于顾客价值的市场创新途径研究

目前,大多数的企业都是通过激烈的竞争来争取产品的市场占有率,争取顾客。惯性的思维是,在本行业的现有市场中将产品和服务做到最好,以争取既定的顾客。从打破行业界限、打破顾客界限、打破产品功能导向界限三个方面探讨了市场创新的途径,为企业开辟新的市场空间提供了一些途径。     

浅析知识产权保护中混合策略纳什均衡模型的应用

知识产权保护不但受制于立法的完善和执法的力度,而且取决于自觉维权的意识和守法的环境。我国企业和科研机构知识产权保护意识薄弱,缺乏维护自身合法权益的能力,尊重他人知识产权的观念尚未形成社会主流。本文运用博弈论方法,分析了一个知识产权保护博弈案例中的混合策略纳什均衡解,得出从增加知识产权主体自觉维权意识和加大侵权者成本两方面实现知识产权有效保护的结论。     

备考江苏省计算机等级考试（二级VFP）策略

以Visual FoxPro（VFP）程序设计为例,具体分析了江苏省计算机等级考试的特点和题型,在此基础上,阐述了考生备考的复习方略,考试技巧,以期对广大考生有所帮助。     

外出务工对流出地家庭生计策略的影响——来自西部山区的证据

本文首先基于可持续生计框架,引入劳动力迁移的视角,之后改进农户模型以分析劳动力外出务工对流出地家庭生计策略的影响机理,并利用陕西秦岭北麓地区1074户的调查数据进行验证。结果发现:外地打工虽然有利于家庭的资本积累,但会阻碍流出地非农生计活动的参与和劳动力供给;本地打工在促进资本积累的同时,对参与林(经济)作物种植、养殖和自营等生计活动有显著的促进作用,但过多的劳动力外出务工仍然会减少本地其它活动的收入水平。     

基于顾客忠诚理论的团购营销策略研究

随着电子商务的快速发展,团购营销策略是基于顾客的忠诚而成功的。根据顾客忠诚理论,构建团购营销策略下顾客忠诚度影响因素模型。利用实证研究对团购营销策略下消费者忠诚度进行评估,结果显示:影响团购顾客忠诚的关键因素,包括服务人员的服务质量、企业形象和网站响应性等。     

企业竞合行为的演化博弈分析--以我国创意产业为例

近年来,创意产业不仅成为学界关注的热点,也成为政府和企业专注与投资的特点。企业之间竞合行为将直接决定其竞争力,进而影响我国创意产业竞争力与发展方向。本文基于文化创意产业集群内企业间的竞合行为,运用演化博弈的理论方法,建立了核心企业之间的横向对称博弈及核心企业与其相邻下游企业之间的纵向非对称博弈的数理模型,分析了其演变的动态过程。研究结果表明,该系统的演化方向与双方博弈的支付矩阵相关,博弈结果受到合作收益、初始合作成本、独立创新能力、合作成功率、以及双方初始状态等因素的影响,最后给出了相关建议,为整合我国文化产业集群提供了理论依据。     

The dynamics of transitions in socio-technical systems: A multi-level analysis of the transition pathway from horse-drawn carriages to automobiles (1860–1930)

This article investigates transitions at the level of societal functions (e.g. transport, communication, housing). Societal functions are fulfilled by socio-technical systems, which consist of a cluster of aligned elements, e.g. artefacts, knowledge, user practices and markets, regulation, cultural meaning, infrastructure, maintenance networks and supply networks. To understand how transitions from one socio-technical system to another come about, the article describes a conceptual multi-level perspective. The perspective is illustrated with a historical case study: the transition from horse-drawn carriages to automobiles in the USA (1860–1930). The case study shows that technological substitution approaches to this transition are too simple, because they neglect the electric tram and bicycle, which acted as important stepping stones. The case study also corrects another mistake, namely that the gasoline car won by chance from steam and electric automobiles. It will be shown that particular niches played a crucial role in this competition, as well as the wider socio-technical context. The case study deviates on three points from the multi-level perspective. These deviations are used to conceptualize a particular transition pathway, called ‘de-alignment and re-alignment’.