新疆企业开拓中亚市场的宏观营销环境风险管理研究

本文基于宏观视角,对新疆企业在开拓中亚市场时面临的政治、法律、经济等方面环境风险,进行了详细分析,进而得出相应结论和营销风险管理的策略与建议。     

对外贸易与技术扩散：一个文献综述

新增长理论表明,技术进步已成为影响一国经济增长的关键因素。而一国的技术进步不仅取决于本国的技术创新能力,对国外技术的模仿、吸收并再创新,也是一个重要渠道。随着各国对外贸易不断发展,越来越多的研究发现,国际贸易已经成为国际技术扩散的重要途径。文章主要综述基于国际贸易的技术进步效应及其影响因素,揭示该领域的研究状况,并做简要评介。     

The diffusion of mobile payments: Profiling the adopters and non-adopters,Roger's way

This study aims to establish various market segments based on consumers' attitudinal elements influencing the adoption of mobile payments (m-payments). It also examines the best discriminators between identified clusters of m-payment users. Three hundred and sixty m-payment users participated in the study. Cluster and discriminant analyses were employed for the analysis. The findings suggest that two segments are established, and strategies can be developed accordingly. The study provides marketers with numerous touchpoints to propagate the adoption of m-payment apps. It also comprehensively explains m-payment users in developing economies by superimposing the cohorts to Roger's diffusion of innovation model.     

Collaboration for R&D Projects between the Industry and External Agents: Evidence from Manufacturing Companies in Peru

In this article we use the innovation survey of the manufacturing industry of Peru to identify cooperation behaviors for research and development (R&D) projects among companies and external agents in general. Likewise, we also find cooperation behaviors among the industry and the following external agents: university, technical centers, suppliers, customers, and companies of the same group, competitors, guilds, and consultants. Within the specific agents, the university is considered a cooperation agent for R&D projects. We use the survey of innovation in the manufacturing industry of Peru conducted in 2015, which resulted in 1447 Peruvian companies being surveyed. Evidence was obtained as to the degree of the tie between the industry and external agents for cooperation in R&D projects, giving relevance to variables such as investment, resources, and degree of innovation. Our results show that investment is an important factor for cooperation with external agents. Additionally, companies that have innovated at some point seek to cooperate with external agents. Finally, the importance of the university is demonstrable, thus, companies that invest in R&D seek to cooperate with the university.     

基于指数随机图模型的专利技术扩散机制实证研究

网络嵌入视角下专利技术扩散路径间存在相关性，但这种网络内生性影响并未在已有研究中得到足够重视。将扩散因素归纳为：专利价值、专利保护、多维同配、结构嵌入，从扩散网络内生、外生因素两个方面构建分析模型，并以石墨烯领域为例，采用指数随机图模型，开展实证研究。实证结果说明：专利价值、技术、地理、组织层面同配性、闭合三角结构嵌入均正向促进专利技术扩散，而专利保护强度反向抑制技术扩散。值得注意的是，专利技术扩散存在强烈的结构嵌入倾向，融合网络内、外生因素的模型能够更好地捕捉专利技术扩散机制。     

Boosting the spread of new technologies: an integrative propositional analysis of diffusion policies

ABSTRACT

Although many studies have recognised the importance of defining specific public policies to encourage technology diffusion, many authors fail to provide a clear view about either the policies that affect the diffusion of technologies or the effect of the different political instruments. Adopting a content analysis of papers that directly or indirectly refer to the diffusion of a new technology, this study applies the integrative propositional analysis (IPA) methodology to: (a) identify the repertoire of the different diffusion policies identified by previous studies; (b) classify these policies according to the type of instruments that they use; (c) analyse the impact of each policy on the different adoption factors that may inhibit or foster the diffusion of a new technology; and (d) evaluate the scope of each type of policy in terms of the number of affected adoption factors.     

颠覆性创新四阶段扩散过程模型

基于颠覆性创新、创新扩散、创新模糊前端等相关理论，从全流程角度创新性地构建了颠覆性创新四阶段扩散过程模型，包括颠覆性创意产生、颠覆性创新产品开发、侵蚀非主流市场、占据主流市场4个阶段，各阶段之间相互关联、循环往复，并受到技术、市场、政策、竞争等外部环境因素影响。选取液晶电视机和山寨手机作为高端和低端两个颠覆性创新典型案例，通过对其进行验证性分析，构建具体的高端与低端颠覆性创新四阶段扩散过程模型。     

Medical innovation and its diffusion: Implications for economic performance and welfare

We study the impact on economic performance and welfare of medical innovations and their endogenous diffusion. We construct a general equilibrium model with a medical sector and overlapping generations subject to endogenous mortality and calibrate it to reflect the development of the US economy and health care over the cardiac revolution during the 1980s and 1990s. By counterfactual analysis we find that (i) medical innovations have increased welfare without compromising GDP growth; (ii) there is a sizeable welfare loss due to the adoption lag involved with imperfect diffusion; and (iii) there is scope for Pareto improvement by way of subsidization of innovative health care.     

战略与复杂双重维度下商业生态系统形成机理研究

基于战略和复杂双重维度，剖析阿里巴巴商业生态系统形成逻辑。结果发现：较强的战略控制力有利于强化平台商业模式，催生跨行业多样化平台，继而推进生态内信息化不断深入发展；随后，商业生态系统积蓄丰富的共享数据资源，打开资源交易和创造边界，提升生态主体能力的同时重塑生态系统属性；有着更强复杂应配力的生态主体不断探索商业模式创新，生态内外的创新扩散催化商业生态系统竞争，进一步强化复杂应配力。在核心企业战略控制力和生态主体复杂应配力的双重作用下，商业生态系统呈现前生态状态、生态内卷、生态扩散和生态共生4种不同状态。