家电制造企业一体化销售物流模式的构建

针对家电制造企业设计了一体化销售物流模式,分析了这一模式下的各个子系统的功能设置,以及运用该模式的意义。     

新城市主义理念对我国小城镇规划与建设的指导意义

小城镇建设是实现城乡一体化的基础,是农村进入新的发展阶段提出的新任务和要求,本文针对目前我国小城镇规划的一些特点,通过新城市主义提倡的"以人为本"、"功能混合"文化传承"等方式和思想,辩证地分析其在小城镇社区规划中的应用,以期为我国小城镇规划设计提供借鉴。     

网络计量学在网络计量应用中的欠缺

本文通过网络计量学的应用领域分析，提出了网络计量学发展中所面临的问题和局限。     

Exploring technology readiness for mobile payment app users

ABSTRACT

The study aims to better understand the various technology readiness segments by assessing how their readiness relates to demographics variables and their adoption, attitude, ease-of-use, usefulness and continuance intention to use mobile payment apps using the technology readiness index. Using a convenience sample of 416 from a consumer panel, a two-step cluster analysis shared similarities with three of the original technology readiness segments (pioneers, paranoids and explorers) while the other two segments clustered together into a fourth segment, hesitant-sceptics. The results indicate that South African mobile users are ready to use mobile payment applications, with the ‘explorer’ emerging as the best segment to target due to optimism levels, while the hesitant-sceptic segment represent the key to unlocking the real potential value of mobile payment apps. Understanding different segments provides marketers with the opportunity to select viable segments and to customise strategies to increase uptake and continued use according to customer needs.     

Co-presence and mobile apps: Technology's impact on being with others

Despite a lack of theoretical understanding regarding how consumers react when using mobile applications in a store, the latter are being used more and more often in shared consumption areas. This research explores the impact that using a mobile application has on perceptions of co-presence. Depending on the consumption experience stage, this technological tool can be a social facilitator that enhances interactions with companions or a device that makes it possible to reduce a negative crowd impression. This paper is positioned at the intersection of interpersonal influence research and research focused on mobile technologies' effect on the purchasing process. It may interest managers of sites where there is high co-presence and where a mobile application might reduce negative crowd impressions and facilitate in-group sharing.     

Designing,developing, and deploying artificial intelligence systems: Lessons from and for the public sector

Artificial intelligence applications in cognitive computing systems can be found in organizations across every market, including chatbots that help customers navigate websites, predictive analytics systems used for fraud detection, and augmented decision-support systems for knowledge workers. In this article, we share reflections and insights from our experience with AI projects in the public sector that can add value to any organization. We organized our findings into four thematic domains—(1) data, (2) technology, (3) organizational, and (4) environmental—and examine them relative to the phases of AI. We conclude with best practices for capturing value with cognitive computing systems.     

粉煤灰在混凝土中的应用

粉煤灰不仅可以改善混凝土的各项性能,延长混凝土结构的使用寿命,还可以综合利用,变废为宝,变害为利,同时能够起到大幅度减少耗费能源多、严重污染环境的硅酸盐水泥的用量。     

PM2软件在计量支付管理中的应用分析

计算机的广泛使用促进了工程项目管理计算机辅助技术的繁荣发展,并加快了大量项目管理软件的开发与应用。文章主要介绍建设项目管理使用的PM2软件在计量支付管理方面的优点及基本使用方法,分析当前PM2软件的应用情况,阐明了PM2软件在建设项目管理中的重要性。     

论供应链管理中的延迟策略

供应链管理已经成为当今世界众多优秀企业竞相采纳的管理模式,而延迟策略在供应链运作中具有特殊的功效.简单介绍供应链管理的概念,延迟策略的内涵,分析制造延迟、物流延迟和流通加工中的延迟策略在供应链运作中的作用.这三种延迟策略不仅能降低供应链整库存,实现产品和服务多样化,而且能够提高供应链的敏捷性,快速响应客户个性化需求.最后指出了延迟应用的条件.     

Profiling tourists based on their perceptions of the trustworthiness of different types of peer-to-peer applications

This research profiles tourists based on the extent to which they trust user-generated content (UGC) uploaded in different types of peer-to-peer applications, also considering their socio-demographic characteristics, frequency of travel and motivations for using the Internet and UGC when making their travel choices. For this purpose, latent class segmentation was applied on a sample of 609 Italian tourists and three different clusters were identified, namely: “distrustful tourists”, “untrusted tourists” and “social web tourists”. The findings suggest that hospitality marketers should improve their social media strategy by focusing their attention on Travel 2.0 applications according to the socio-demographic and behavioural characteristics of their target market.