Mapping hotel brand positioning and competitive landscapes by text-mining user-generated content

This study uncovers hotel brand positioning and competitive landscape mapping by text-mining user-generated content (UGC). Rather than relying on a single dimension of consumer evaluation, the current study detects brand attributes by using both customer preferences as well as perceptual performance to develop meaningful insights. For this, the study combines content analysis and repertory grid analysis (RGA) to answer three key research issues. 111,986 hotel reviews from two biggest Chinese cities are used to explore and visualize the competitive landscape of six selected hotel brands across three hotel categories. Findings from the study will not only advance the existing literature on brand positioning and competitive landscape mapping but also help practitioners in developing brand positioning strategies to fight competitors within and across hotel categories.     

旅游业—城市化—经济—交通复合系统的耦合协同演化机制 ——以云南省为例

基于云南省16个州(市)的面板数据,运用ArcGIS空间分析、耦合协调度模型等研究方法,从时空视角对云南省旅游业-城市化-经济-交通四个系统的发展水平及其耦合协调发展状况进行了整体评价。结果显示:云南省旅游业、城市化、经济、交通发展水平整体分别提升了48.15%、47.59%、35.91%、46.89%。2005~2017年,云南省各州(市)旅游业-城市化-经济-交通复合系统的耦合协调度呈上升趋势,但87.50%的州(市)仍处于中度耦合失调水平,且空间分异特征显著,形成以昆明为核心的"核心-边缘"梯度递减的空间结构特征,整体呈滇中>滇东南>滇西南>滇西北>滇东北>滇西的空间分布格局。     

北京市入境旅游与饭店旅行社的耦合协调度研究

基于2001—2010年北京市入境旅游和饭店旅行社的各指标数据,首先通过相关分析,筛选出与北京市入境旅游发展存在相关关系的饭店旅行社参量,然后借助熵值法,计算出各个参量的权重及评价值,最后建立耦合协调度模型,对入境旅游—饭店旅行社的耦合协调度进行了实证研究。结果发现,十年间,其耦合度一直处于拮抗阶段,但耦合协调度水平变化幅度较大,2003年达到低谷,属于中度失调,2010年达到最高值,属于中级协调。因此,北京市饭店旅行社的发展仍不能有效的支撑其入境旅游的发展,亟待提升和完善。     

专业市场发展与经济增长相关关系的实证探讨

发展专业市场与加快经济增长之间存在紧密的相关关系,发展专业市场有利于促进宏观经济的良性增长。加快中国经济增长,应当同时要注意加快发展专业市场,这样才能更好地促进中国经济的良性增长。     

东南沿海快速城市化地区农村居民点扩展驱动力分析——以福建省晋江市为例

利用1995-2005年土地利用变更资料和相应的社会经济统计资料,采用因子分析法对晋江市农村居民点扩展驱动机制进行分析,结果表明,10年来,晋江市农村居民点扩展变化过程中,起决定性作用的因素主要是区域经济发展水平、农村工业化进程、社会文化因素和国家政策制度等。     

A contrast analysis of online hotel web service purchasers and browsers

Ever since the introduction of Internet technology to general business, websites have played an important role in the business and promotional efforts of hotels. However, the existing tourism and hospitality literature contains only a limited number of articles that examine the perceived importance of the different attributes of a hotel website. This paper reports a study that analyzed the different perceptions of specific hotel website attributes between online purchasers and browsers and between Western and Asian users. The empirical findings reveal a set of attributes that are the most important in developing effective hotel websites. The findings also indicate the necessity of designing English- and Chinese-language hotel websites differently, based on the significant differences in the responses obtained from these two groups of online users.     

Cross-cultural comparison of the image of Guam perceived by Korean and Japanese leisure travelers: Importance–performance analysis

As international tourism becomes a global phenomenon and its volume increases rapidly, understanding cultural differences and similarities provides destination marketers in a host country with a strategic platform upon which any planning and marketing efforts should be grounded. Based on the theory of cultural value orientation, the current study focuses on a cross-cultural comparison between the two markets most important to Guam tourism: Japanese and Korean leisure travelers. Using Importance–performance analysis, the evaluative image of Guam perceived by Korean travelers is compared with that perceived by Japanese travelers to uncover any differences between these two nationality groups. The results clearly indicate a contrast between the two groups in terms of destination evaluations and behavioral patterns.     

收入分配理论的比较分析:马克思与新古典

马克思分配理论和新古典分配理论虽然都论述了工资、利润、利息和地租等分配形式,但在研究视角、价值基础、研究目的、研究方法上是完全不同的.马克思的分配理论才是真正科学的分配理论,才是我国收入分配政策的理论来源.     

柴达木循环经济的分析

主要介绍了位于青海省的柴达木盆地蕴涵着丰富的自然资源,通过近两代人的不懈努力对盐湖资源的开发和利用,同时也对不同的自然资源进行可行性分析,不断地开发和利用新技术使国家的自然资源进行了有效的利用,同时为国家和社会创造了巨大的社会效益和经济效益。对钾盐资源、金属镁资源、天然气资源、煤资源的利用进行了全方位的经济分析。     

集成化大宗农产品供应链模型与应用

集成化农产品供应链管理是农产品供应链管理的核心内容,有效的农产品供应链可以解决农产品供应链的链接松弛问题,有助于我国"三农问题"的解决。建立农产品供应链结构模型是集成供应链的首要步骤,分析完全竞争下大宗农产品的特点和农产品供应链过程及关系,构建有效供应链的分析原则,对更有效的农产品供应链建立有借鉴意义。