Universal Coverage, Pinpoint Illustration and Profound Impact HTC 2008 Intermedia Recommendation and Introduction Meeting

Holding 88 percent of train media resources across China, based on "Time Cube", on the 2008 Intermedia Recommendation and Introduction Meeting on December 19, 2007, HTC announced its high-profile strategy of tour marketing and tapping the immeasurable potentials on the train. Meanwhile, HTC officially launched its brand new product Olympic Train on the meeting, providing a fabulous platform for all the brands that are prepared to do a smart marketing on the occasion of 2008 Olympic Games.     

Talent responses to talent status awareness—Not a question of simple reciprocation

How to manage talent effectively is a key question in organisations. Yet we still know relatively little about talent's psychological reactions to their exclusive status. Based on psychological contract theory and research on status, this study analyses a sample of 321 employees identified as talent by their organisations, only some of whom were aware of their exclusive talent status. The results provide evidence that talent status awareness moderates the relationship between a range of employer inducements and talent obligations, such that it increases the importance of some inducements while diminishing that of others. The study contributes to the talent management literature by isolating specific effects of talent status awareness and calling into question extant evidence of its direct positive effects on talent attitudes. The findings also have implications for talent status communication, talent management, and future theorising of talent reactions to their exclusive status.     

The use of event related potentials brain methods in the study of Conscious and unconscious consumer decision making processes

The question of whether consumer purchasing decisions are conscious choices or unconscious has long been studied in marketing. The ability to measure mental changes with high temporal resolution makes the EEG-based event-related potentials (ERP) method very useful in studying the distinction between consciousness and unconsciousness. Although experiences with brands significantly affect the awareness or unconsciousness of decisions to purchase, ERP studies have ignored experiences of consumers in relation to brand purchases. For this purpose, EEG recordings of participants were taken in the order they saw brand names: experienced brands, review-based brands, and unknown brands. Participants chose one of the three options for the brands they saw on the screen: buying, not buying, and no idea. 35 people participated in the study. The results indicate that early ERPs, which are unconscious mental reactions, related to purchase decisions for previously unknown brands. Late ERPs associated with conscious mental reactions are related to purchasing review-based brands or experienced brands. We conclude that purchasing decisions about unknown brands occur as a result of automatic, unconscious mental processes, whereas purchasing decisions about previously experienced brands and based on consumer reviews result from conscious mental processes. Our study is the first that demonstrates the relationship between ERP's and purchasing decisions, with an experimental design focused on consumer experience and consciousness.     

On the first hitting time density for a reducible diffusion process

In this paper, we study the classical problem of the first hitting time density to a moving boundary for a diffusion process, which satisfies the Cherkasov condition, and hence, can be reduced to a standard Wiener process. We give two complementary (forward and backward) formulations of this problem and provide semi-analytical solutions for both. By using the method of heat potentials, we show how to reduce these problems to linear Volterra integral equations of the second kind. For small values of t, we solve these equations analytically by using Abel equation approximation; for larger t we solve them numerically. We illustrate our method with representative examples, including Ornstein–Uhlenbeck processes with both constant and time-dependent coefficients. We provide a comparison with other known methods for finding the hitting density of interest, and argue that our method has considerable advantages and provides additional valuable insights. We also show applications of the problem and our method in various areas of financial mathematics.     

Whether to trust chatbots: Applying the event-related approach to understand consumers’ emotional experiences in interactions with chatbots in e-commerce

Chatbots can be used in marketing services to substantially improve the consumer experience. Based on cognitive appraisal theory, this study applied an event-related potential (ERP) approach to investigate consumers’ emotional experiences and consumer trust in passive interaction with chatbots versus humans, taking into account objective or subjective tasks in e-commerce. The results showed that chatbot (vs. human) service interactions automatically drew more consumer attention at the subconscious stage (i.e., a larger P2); consumers purposefully allocated more resources to regulate the negative emotions elicited by chatbots at the conscious stage (i.e., a larger LPP); and there was a lower trust in chatbots than in humans. Moreover, under subjective tasks, the differences between chatbots and human agents in emotional experience (as reflected by LPP) and trust were amplified. The findings will encourage e-retailers to improve the emotional service experience of their chatbots and prioritize the application of chatbots for objective tasks in customer service.     

CAFTA双边贸易发展前景研究——基于贸易互补和修正引力模型的分析

基于中国与东盟1995年至2009年的贸易数据,从产品层面对中国与主要东盟国家的贸易互补性系数进行了测算,双方贸易互补性总体呈不断上升的趋势,具有较强的贸易潜力,自由贸易区的建立将对贸易往来起进一步推动作用。进一步修正引力模型,采用2000年至2009年的面板数据对双边贸易发展的影响因素进行了计量分析,结果显示,东盟国家经济规模和人口数量对双边贸易流量具有显著的影响,而2008年金融危机的影响不大,说明双方的贸易依赖程度已经很高。     

The governance of sustainable business model innovation—An Ordonomic Approach

This paper develops an ordonomic approach to the governance of sustainable business model innovation (SBMI). We clarify the distinctive roles of optimization and governance for the management of sustainable value networks and develop a sustainability cube as a new management tool for the governance of SBMI. Our cube helps management to identify and overcome social dilemmas within value networks, i.e. to form and reform relevant business relationships, thus creating and tapping second-order win-win-win potentials. Furthermore, our cube encourages management to interpret negative externality problems as “missing markets”, i.e. as an entrepreneurial challenge and as a business opportunity to serve as yet unmet needs. Finally, our cube offers an avenue to develop and strengthen the specific management competencies that foster a successful governance of SBMI.