体验营销在农村市场中的应用初探

本文认为,在农村市场实施体验营销,应该从农村市场的特点出发,做好以下几方面的工作:提供培训机会,创造学习体验;带动农民致富,创造收获体验;重视可户沟通,加强情感体验;调查促销方式,创造快乐体验;把握农村需求,提供个性体验。     

禀赋与经验:投资者成长理论及实证分析

本文定义了一个投资者成长过程与投资者成长理论。通过对相关文献的系统分析,我们总结出决定投资者成长状态的两大因素:禀赋与经验。我们尝试将这两大主题的研究成果整合成统一的投资者成长理论。该理论告诉我们:一、不是所有人都适合股票投资;二、进入市场后投资者会随着交易经验的积累而不断成长并趋于稳定的状态,但存在学习抑制效应;三、高禀赋者进入市场后的成长性更好。接着,我们进行问卷调查对理论进行实证分析,调查结果支持了投资者成长理论。     

Organizational socialization and career success of Asian managers

This study proposed a new framework to conceptualize organizational socialization. It examined two broad socialization strategies: perceived organizational support and developmental experience and their relationships with career success. Data were obtained from interviews with 374 line managers and human resource managers in four industrial sectors in five Asia countries/societies, namely, Singapore, Hong Kong, Taiwan, Japan and Thailand. There is partial support for the predicted relationships. The results from the present study add to our understanding of how organizational socialization affects career success. Implications for research and managerial practices, as well as future research directions, are provided.     

Minimum wages and youth unemployment

This paper constructs a labor search model to explore the effects of minimum wages on youth unemployment. To capture the gradual decline in unemployment for young workers as they age, the standard search model is extended so that workers gain experience when employed. Experienced workers have higher average productivity and lower job finding and separation rates that match wage and worker flow data. In this environment, minimum wages can have large effects on unemployment because they interact with a worker's ability to gain job experience. The increase in minimum wages between 2007 and 2009 can account for a 0.8 percentage point increase in the steady state unemployment rate and a 2.8 percentage point increase in unemployment for 15–24 year old workers in the model parameterized to simulate outcomes of high school educated workers. Minimum wages can also help explain the high rates of youth unemployment in France compared to the United States.     

Tourism value VS barriers to booking trips online

The purpose of this research is twofold. Firstly, this study examines the influence of economic, social, physical, and technological attributes associated with tourism on the role played by personal characteristics such as anxiety, perceived risk and experience in booking trips online on online purchase intention and electronic word-of-mouth (e-WOM). Secondly, this study analyzes the moderating effect of use contexts (desktop computer vs. smartphone/tablet). Results revealed that the values attributed to tourism anxiety, risk, and experience positively affected online purchase intention and e-WOM, therefore confirming the proposed moderation effect.     

音乐营销的现状及未来发展研究

音乐营销在国外的研究已经开展多年,在国内相关研究却近乎空白。文章通过大量国外文献的回顾,探究音乐营销研究的发展。根据现有资料,音乐营销的研究主要集中在音乐产品营销和营销中音乐的应用两大方向。对相关文献的回顾和述评,对国内刚刚起步的同步研究提供借鉴,并揭示音乐营销研究的未来发展趋势。     

香港汇丰集团银行保险的经验及其启示

本文分析了香港汇丰集团银行保险的具体作法并提出了对我国银行保险发展的几点启示。     

国外信用评级制度发展经验及对我国的启示

本文是从国外信用评级机构的发展历程来探讨如何借鉴国际经验,使我国的信用评级机构能够更加健康发展,更好地为资本市场服务。     

国家调控土地价格的国际经验及启示

国土资源部中国土地勘测规划院近日公布了2013年第一季度全国城市地价监测数据,数据显示,一线城市住宅地价全部环比上涨,二线城市中除哈尔滨外全部上涨,三线城市上涨的占81.15%。专家称货币宽松和流动性释放推动地价上涨,房地产开发用地供地面积同比增幅超过45%,目前我国房地产市场调控仍处于关键时期,调控土地价格势在必行。本文归纳总结了目前我国土地价格上涨情况,收集整理了国外部分国家调控土地价格的经验做法,提出了抑制我国土地价格上涨的建议。     

体验视角下提高游客满意度策略研究——以扬州古运河历史街区为例

为了满足游客的体验需求,本文对扬州的古运河体验、双东历史街区的服务体验、街区的设施体验、娱乐体验和环境体验等进行了探讨和问卷调查,了解游客不满的元素,最后探索出提高游客满意度的方法和策略,从而使游客获得不一样的体验,最终使得游客获得高质量的旅游体验。