Building a Total Customer Experience Model: Applications for the Travel Experiences in Taiwan’s Creative Life Industry

The purpose of this study is to examine the relationship between the concept of an “experience economy” and its four dimensions (education, escapism, esthetics, and entertainment), experiential values, experience process clues, and the theory of behavioral intention. Data were collected from creative life industry visitors to develop and test a proposed model of total customer experience concepts. We employed structural equation modeling (SEM) to assess the proposed research model. The results supported the dimensional structure of a total customer experience in Taiwan. Our study results suggest that establishing a perfect experience and understanding of customer evaluations for the creative life enterprise should be extended to customer behavioral intention.     

A holistic view of the service experience at coffee franchises: A cross-cultural study

Service quality alone is no longer a sustainable advantage in today's competitive hospitality industry, and marketers are paying more attention to strategically managing the customer's experience. The purpose of this study is to examine the customer service experience from a holistic standpoint, and further consider how different components of the customer service experience influence perceived value, attitudes, and loyalty at coffee franchises. Further, this study conducts a comparative analysis to find the similarities and differences that exist cross-culturally between Americans and Koreans. This study develops a self-administered questionnaire for data collection: we adopt a convenience sampling method and collected data at two Starbucks franchises and two Coffee Bean franchises in both Seoul, South Korea, and Miami, US. Further, the study implements structural equational modeling to analyze the data. Overall, the results support the study hypotheses, and indicate that nationality has a moderating effect on the relation between the latent variables.     

电子货币监管的国际经验与启示

本文试图通过探索电子货币监管的国际经验和我国电子货币的发展特点,为我国电子货币监管提供参考建议。研究发现,多个国家和地区在电子货币的监管理念、监管模式、监管对象和监管内容等方面具有一定的共性规律。即监管理念呈现鼓励发展和防范风险并重的特点;监管模式包括功能型、主体型和专题型三种类型;监管对象包括银行和非银行支付机构;监管内容涵盖资金及账户安全等方面。其启示我们要建立和完善我国的电子货币监管体系,以鼓励创新,维护支付系统安全。     

Conflicting attitudes and scepticism towards online shopping: the role of experience

Researchers typically study how levels of risk perception about online shopping affect whether and how consumers use the channel to buy products. In this paper, we propose to study how different types of attitudes towards online shopping are formed when consumers consider both the benefit and the risk of using the Internet to do their shopping. We consider the possibility that general types of attitudes are formed when consumers' perception of the risk and the benefit of using online shopping conflict. We pay particular attention to the concept of online shopping scepticism where consumers may fully realize the benefit of using the Internet to do their shopping, but also express a certain level of concern about the risk of using that channel. In the risk literature, researchers have shown that experience and increased exposure to a particular technology usually involves the accumulation of more and better knowledge that in turn may lead to a reduction in the perception of the risks involved. In this research, we also explore the role of experience in the context of consumers' intention to use online shopping. More specifically, we postulate that online shopping experience has a direct effect as well as an indirect effect on the intention to use online shopping. Experience with online shopping directly increases the consumer's intention to use the Internet to buy products but it also reduces the degree of scepticism and risk aversion, and that in turn, also increases the intention to use online shopping.     

加强我国审计监督工作的若干思考

20年来，审计工作在促进深化改革、整顿规范市场经济秩序、惩治腐败和加强廉政建设等方面发挥了重要作用，积累了丰富经验。当前中国审计工作面临一系列重要课题，为此，本文提出了相应对策。     

Acquisitions by emerging market multinationals: Implications for firm performance

This study develops and tests a framework about the resource- and context-specificity of prior experience in acquisitions. Although extant research has explained why multinational companies from emerging countries (EMNCs) acquire companies in developed countries, we have an incomplete and inconsistent understanding of the consequences of such acquisitions for the performance of target firms. First, we show that despite the concerns raised by politicians and the general public in developed countries, the acquisitions made by EMNCs often enhance the performance of target firms. Second, we examine whether the role of EMNCs' idiosyncratic resources (such as access to new markets and cheap production facilities) and investment experience in enhancing the performance of target firms differs across acquisition contexts. We demonstrate that not all types of resources and investment experience are equally beneficial and, in fact, some types of experience even have a negative effect on the performance of target firms. By contrast, other types of experience that EMNCs accumulate from prior investment enhance the performance of target firms by facilitating resource redeployment and the exploitation of complementarities.     

服务外包:理论与经验分析

服务贸易的兴起使得生产在不同的环节上细分,服务外包也在技术创新的推动下获得了极大的发展。如何理解、认识全球化条件下这一新的经济现象,成为了国际经济领域的焦点问题。本文首先以两阶段博弈方法为基础,从理论上分析了跨国服务外包存在的合理性和可能的企业边界;其次,对近年国际市场的服务外包进行经验分析来证明所提问题的重要性。其结论是:在科技不断发展、服务贸易水平不断提高、分工不断细化的情况下,服务产业将更多地脱离传统的一体化生产模式而趋向于服务产品外包形式的一体化外生产经营方式。     

文化创意产业集群化发展对策研究

集群化是文化创意产业快速发展的途径之一,细致研究文化创意产业集群,有利于指导我国文化创意产业的健康和可持续发展。在厘清文化创意产业集群及其特点的基础上,分析了我国文化创意产业集群化发展的现状与问题,并在深入解析国外经验的基础上,提出了我国文化创意产业集群化发展的对策。     

Why inexperienced investors do not learn: They do not know their past portfolio performance

Recently, researchers have gone a step further from just documenting biases of individual investors. More and more studies analyze how experience affects decisions and whether biases are eliminated by trading experience and learning. A necessary condition to learn is that investors actually know what happened in the past and that the views of the past are not biased. We contribute to the above mentioned literature by showing why learning and experience go hand in hand. Inexperienced investors are not able to give a reasonable self-assessment of their own past realized stock portfolio performance which impedes investors' learning ability. Based on the answers of 215 online broker investors to an Internet questionnaire, we analyze whether investors are able to correctly estimate their own realized stock portfolio performance. We show that investors are hardly able to give a correct estimate of their own past realized stock portfolio performance and that experienced investors are better able to do so. In general, we can conclude that we find evidence that investor experience lessens the simple mathematical error of estimating portfolio returns, but seems not to influence their “behavioral” mistakes pertaining to how good (in absolute sense or relative to other investors) they are.     

资产管理公司持续发展的途径与运行机制 --对韩国资产管理公司运营的考察与思考

资产管理公司的设立是金融机构不良资产处置的一项重要制度安排.从我国资产管理公司实际运作的情况看,有一些重大问题需要明确,包括资产管理公司的职能定位、发展方向、业务拓展和运行机制等问题.韩国资产管理公司的不良资产处置的基金制度、业务部门的动态弹性设计和资产处置方式的创新实践,为我国资产管理公司的进一步发展提供了可资借鉴的经验.