缙云岩门旅游区旅游开发SWOT分析及对策研究——基于体验经济视角

体验经济时代,旅游者对旅游的需求越来越强调参与性和体验性,纯粹的观光旅游产品已远远不能满足旅游者的需求。缙云县岩门旅游区拥有丰富的自然与人文旅游资源,当地政府已准备对其进行开发。但如何使旅游区更具有识别性,从主题的确立、产品的开发、服务设施的建设等方面满足旅游者的体验需求,这是岩门旅游区开发面对的非常现实的问题。     

西部地区旅游开发成功经验与启示

我国西部地区经济落后,但是有发展旅游的资源优势,在改革开放40年后,一些地区旅游业已较发达,在实践中已经形成一些成功的发展模式,如重庆模式、陕西西安模式、四川碧峰峡模式、云南模式、宁夏沙坡头模式、广西模式等,总结西部地区旅游开发的成功经验,为旅游开发特别是欠发达地区旅游业的发展提供借鉴。     

Upper echelons and portfolio strategies of venture capital firms

In this study we analyze how the composition of the top management team (TMT) influences the portfolio strategy choice in venture capital (VC) organizations. We develop a model of risk perception to investigate how education and experience of TMT members impact whether VC organizations invest with a focus on early stage ventures or not, specialize or diversify across industries, and invest with a broad or narrow geographic scope.Evaluation of data on TMTs and portfolio strategies of 136 European VC firms revealed that VC firms with higher proportions of TMT members with science/engineering education and entrepreneurial experience more likely invest with an early stage focus. Furthermore, TMTs with more management education diversify their portfolios more across industries. Finally, the more international experience TMT members of VC organizations have, the broader the geographic scope of investees. We discuss the implications of our findings for the VC literature.     

体验经济下许昌八柏冢景区发展规划探讨

许昌市是一个悠久的历史文化名城,八柏冢景区像一块幽静的处女地镶嵌在许昌市区城北,整个景区既有幽静的环境、庄严的寺庙、雄伟的冢墓,又有优美的传说和葱郁、古老、奇特的树木,是精华荟萃的休闲胜地。对八柏冢景区的旅游资源优势进行分析的基础上,同时结合体验旅游的大趋势和八柏冢景区的实际特点,提出了八柏冢景区旅游发展定位及资源开发策略。     

创业教育内容对学生创业意愿的影响

本文从创业教育内容的视角,研究学生在校经历、创业知识和创业能力对大学生创业意愿的影响。研究发现,学生的个人特质（本研究采用前瞻性人格）对创业态度的影响显著,学生在校经历、创业知识和创业能力对创业意愿的标准化总效应依次为0．254、0．098和0．197。由此建议创业教育须有针对性地培养大学生创业方面的人格特质;或者甄别出具有前瞻性人格特质的学生进行专门的指导和教育。     

借鉴韩国经验促进我国新农村建设

目前,我国正处在由农业国向工业国转变的过程中,在这一过程中,有许多问题亟待解决。党的十六届五中全会提出了推进社会主义新农村建设。在建设新农村的过程中,我们可以借鉴韩国发展新村运动的经验,促进我国的新农村建设。     

How virtual reality moderates daily negative mood spillover among hotel frontline employees: A within-person field experiment

This study explores how virtual reality (VR) interventions mitigate daily negative mood spillover among hotel frontline employees through a daily dairy study. A within-subject field experiment was conducted to collect data from 87 hotel employees over ten consecutive workdays (846 daily responses). The multilevel analysis supports daily negative mood spillover by revealing positive relationships between negative moods before work and midday negative moods, and between midday negative moods and turnover intentions. Exposure to virtual natural scenes alleviates these daily positive relationships. Employees with high (vs. low) levels of trait mindfulness are less likely to be influenced by their negative moods before work when exposed to the VR intervention. This study advances our knowledge by integrating spillover theory, stress recovery theory, and mindfulness through a multilevel framework of employees’ daily emotional fluctuations moderated by VR interventions. The study findings provide hotel professionals with meaningful information regarding workplace stress management.     

Value from technology licensing – The role of monitoring and licensing experience

Technology licensing is an important form of exchange in business-to-business markets. Licensees consider licensing technologies as a key mechanism to expand their technological asset base and to innovate. Even though exchange is the central focus of marketing academia, technology licensing contracts as a form of exchange have been largely overlooked. We take some steps to fill this void by studying the role of governance in licensing contracts. We rely on governance and specifically agency theory to study two-sided moral hazard problems in technology licensing. The two-sided nature of the problem is reflected in the presence of both upstream monitoring (i.e., the licensee monitoring the licensor) and downstream monitoring (i.e., the licensee being monitored by the licensor). We demonstrate that the effects of monitoring on licensee value creation are conditional on the licensee’s experience in licensing. Specifically, we observe that, conditional on the licensee having accumulated a high level of licensing experience, upstream process monitoring and downstream output monitoring increase licensee market value while downstream process monitoring reduces licensee market value. Interestingly, we find no support for similar moderating effects of partner-specific experience. We rely on a unique database of original licensing contracts, historical data on past licensing contracts, and stock price data to analyze the value created by individual licensing contracts. The combined results may help licensees draft more valuable contracts.     

Novelty: A mechanism of tourists’ enjoyment

Novelty, conceptualized as the experience of something new and different from the everyday, is widely believed to be what defines tourism experiences and makes them enjoyable. The present study tests the mediating effect of novelty on positive emotions in two longitudinal data sets based on daily psychometric diaries. Findings show that the effect of tourism experience on positive emotions is indeed partly mediated by novelty. The mediation effect is similar for average positive emotions as well as for the emotion of interest, suggesting that novelty sparks positive emotions through goal congruence more than by directly triggering interest. Findings affirm that novelty is indeed fundamental and enjoyable in the tourism experience.     

四十年来中央银行的研究进展及中国的实践

改革开放四十年来,中国金融体系从无到有,发生了翻天覆地的变化,目前已基本建成了与中国特色社会主义市场经济相适应、具有活力和国际竞争力的现代金融体系。这四十年,现代货币经济学和全球中央银行政策实践也发生了深刻变革。作为全球最大的新兴发展加转轨经济体的中央银行,中国人民银行面临的现实约束条件更加复杂,央行的研究为推动中国金融体系发展和央行科学决策提供了可靠支撑,既与世界同步,也具有自己的鲜明特征。本文以世界经济十年左右的周期波动及与之相伴随的货币经济学理论进展和中央银行政策变迁为主线,总结了四十年来中央银行的研究进展和中国经验,旨在进一步推动中央银行的理论研究,更好地促进金融高质量发展。