The effects of store brand loyalty on store loyalty: evidence from the Spanish market

This article studies the impact of retailers' store brands on store performance. Specifically, we analyze the extent to which store brands contribute to store loyalty. On the one hand, a positive relationship between customers' familiarity with and loyalty to the retailer's own brand and customers' loyalty to the retailer should result from the potential of the store brand to differentiate the retailer. On the other hand, an negative relationship between customers' familiarity with and loyalty to the retailer's own brand and customers' loyalty to the retailer may result from store brands' association with more price-sensitive customers, who have a higher propensity to buy at different stores that offer the best bargain. The empirical analysis, conducted with a sample of customers of leading retailers in the Spanish detergent market, shows no relationship between store brand loyalty and loyalty to the retailer. Although the purchase of store brands relates positively to higher loyalty to the retailer, this relationship deteriorates with the degree of exclusivity of store brands within the customer's shopping basket.     

活用电商战略改写传统百货模式

随着电子商务的崛起和深度应用,以百货业为代表的传统零售业受到了极大的冲击,为了研究百货企业在现阶段面临新的市场环境,探索零售行业开展电子商务的必要性和有效途径,本文将就银泰百货战略改革的成功经验,分析传统零售行业的改革方向.     

浅析体验营销及其应用策略

体验营销是一种全新的营销理念和营销模式,它的产生对市场营销产生了深远影响。企业在从事市场营销活动中,要在竞争日益激烈的市场中立于不败之地,必须正确认识和把握体验营销这种营销方法。     

基于农产品“最后一公里”流通模式的思考

为加快农产品流通、减少流通环节,降低农产品终端零售价格,解决"卖难买贵"的难题,最近各地推出了"平价商店"和"平价市场"两种新的农产品流通模式。在客观分析"平价商店"对抑制农产品价格效果的基础上,指出其存在的不足,并提出建立公益性农产品直销"零收费平价市场"流通模式的设想以及配套措施的建议。     

Influence of servicescape stimuli on word-of-mouth intentions: An integrated model to indigenous restaurants

This study explores the influence of servicescape on consumers’ word-of-mouth intentions using the stimulus-organism-response framework. It focuses on the interaction effects of substantive staging and communicative staging, and discusses the moderating effects of authenticity on the relationship between servicescape and experiential value. The results show that servicescape stimuli influence consumers’ experiential value, which in turn affects their emotions and generates word-of-mouth intentions. Authenticity as a moderator weakens the impact of substantive staging on experiential value. There is an interaction effect between substantive and communicative staging, and this interaction weakens the impact of servicescape on experiential value. The study concludes with practical implications.     

Exploring consumers’ subjective shopping experiences in directly operated luxury brand stores

Customers’ in-store shopping experiences are critical for luxury brand success. Research on the creation of experiential value in retailing finds clear differences in the cues contributing to delightful consumer experiences depending on the retailing sector. A management perspective dominates research in luxury retailing, while research on consumers’ subjective luxury shopping experiences is scarce. This study contributes to filling the gap regarding consumers’ subjective experiences through a qualitative inquiry into shoppers’ accounts of experiences in luxury brand stores. The study finds that the major determinants of a delightful shopping experience in luxury stores are extraordinary service excellence, unique multi-sensory emotional stimulation conforming to the brand, and a feeling of personal importance and assurance. The study demonstrates the importance of a holistic individual experience in helping shoppers become immersed in the brand universe through all their senses.     

Shopping orientation segments: exploring differences in store patronage and attitudes toward retail store environments among female apparel consumers

The purpose of this study was to identify shopping orientation segments for US female consumers. The sample included 151 women, aged 18 years and over. This research examined differences in the segments relative to store patronage preferences (i.e. department, discount, specialty), attitude toward the environment of the store selected as first choice when shopping for a specific apparel item (i.e. a dress), and demographic characteristics. Cluster analysis revealed that four shopping segments described the female consumers. The segments were named Decisive Apparel Shopper, Confident Apparel Shopper, Highly Involved Apparel Shopper, and Extremely Involved Apparel Shopper, based on several shopping factors. Differences were found among the shopping orientation segments for store of first choice, attitude and household income. Implications and future research directions are discussed.     

基于RFID的服装零售智能店铺实现研究

分析了RFID的应用情况及存在的问题,定义了服装零售店智能需求,为服装零售企业推行自助服务提供了基于RFID的服装零售智能店铺的解决方案。     

浅析牛仔服装店铺的陈列策略

牛仔服装是世界服装业史上最成功和最广为人知的服装产品,而国内牛仔服装店铺的陈列还只是处于起步阶段,缺乏专业的指导,对牛仔服装消费者的心理和行为特点也缺乏深入的了解。本文通过对牛仔服装产品特点及牛仔服装消费特点的分析,从消费者行为对店铺陈列的影响、品牌文化的塑造和店铺氛围的营造三大角度提出了牛仔服装店铺陈列的策略,可为牛仔服装企业终端设计提供参考。     

The Current Status of Women in US Department Store Retailing: 2004

This study replicates the work of Gable, Fiorito and Topol () that examined the status of women in managerial ranks of department store organizations. Women now constitute 67% of all lower-level management positions, approximately 45% of middle-level positions, and 24% of those positions at upper levels. While some progress has been made since the 1994 study, females are not close to parity with males at the highest level positions. Further, a comparison was made of the gender composition of the boards of directors of the 25 largest industrial organizations (in annual sales volume) with that of the 25 department store organizations.