AIDAM法则的修辞表现方法在广告语言中的体现

一个杰出的创意,必须通过一定的语言形式表达出来。广告的语言艺术是广告成败的关键。现代广告语言的运用,必须符合AIDAM法则,才能最大限度地发挥社会效应。本文介绍了AIDAM法则的提出,分析该法则的认知基础,并说明了广告语言中AIDAM法则的表现方法。     

关于速写在绘画中的表现性探索

速写顾名思义就是在短时间内对某些物象特征与结构的一种绘画形式,绘画手法应简练、概括。从广义上讲,速写又属于素描,但区别于素描,速写要求较强的概括能力,要求有较高的洞察力,才能简洁、形象地概括某一事物,属于绘画中表达最直接,最简洁的艺术形式,所以速写在绘画中具有一定的表现性。     

食品感官分析术语及描述词的良好释义与表达范式

将术语学与感官分析技术的特点相结合,提出了感官分析一般术语、方法术语和风味描述词良好释义方式和表达范式,以期为规范我国感官分析词汇,提高产品感官评价的科学化水平有所借鉴。     

议审计表达中的数字瑕疵

由于审计工作是高度数字化的工作,它要求审计人员尽可能以简洁的数字涵盖大量审计信息,以使同仁和公众一目了然的了解审计业务全过程。但在常规审计工作中,笔者时常注意到某些审计表述上的瑕疵甚至是重大缺陷,影响了审计工作质量,有鉴于此,笔者将审计实务中多发的数字表达瑕疵情形及原因作如下抛砖引玉式的评议,以期更好推动审计工作规范化。     

失地农民利益表达存在的问题及其成因分析

近些年来,失地农民利益表达问题受到社会各界的普遍关注,他们在利益诉求过程中常常是因为利益表达的缺位而劳无所获。本文从失地农民利益表达缺乏健全的立法机制,失地农民利益表达缺乏畅通的利益诉求渠道,失地农民自身在利益诉求过程中缺乏科学合理性,归纳出了失地农民利益表达存在的问题和原因。     

领导在东莞东江大桥施工过程中的体现

东莞东江大桥是一座跨东江的特大型桥梁,建造任务艰巨,大桥项目通过构建项目领导核心和领导体系,根据被领导者的素质、实施领导的条件和环境的实际情况,有针对性地实施相应层级的领导方式,产生了良好的领导效果。     

The relative importance of facial attractiveness and gender in Hong Kong selection decisions

This field experiment found that Hong Kong human resources management specialists were influenced by the attractiveness bias in evaluating short-listed candidates for an entry-level trainee position. Zero order, stepwise and hierarchical regressions showed that perceived attractiveness of the candidates was more related to their work experience and work-related skills than to grade-point average and public examination results. Women candidates were generally preferred over male candidates. Further research is suggested to determine if the influence of attractiveness extends over a wider range of jobs and to measure more precisely the influence of attractiveness in different cultures and for men and women.     

The Poetics of Tourist Experience: An Autoethnography of a Family Trip to Eilat1

This paper is an autoethnographic exploration of a tourist’s experience. Through interpreting qualitative material, in the form of a poem I wrote in 1994 about a short familial excursion to an Israeli seaside resort city (Eilat), the research seeks to sensitively describe the intricacies of travel experience. The research explores the advantages of the autoethnographic method of inquiry, and discusses tourism-related emotions and memories in the context of performance and representation. The paper joins recent efforts in attempting to challenge and loosen the grip of positivist epistemologies and discourses on mainstream tourism studies, by illustrating the emotional complexities and contradictions in the travel experience of tourists. In line with traditions of critical research in sociology, the exploration sheds light on the materiality of texts and on the role language plays in tourism, viewing the poem read in this paper (‘Quiet Eilat’) simultaneously as a representation, performance and material object of discourse.     

Elite hotels: painting a self‐portrait

Commercial hospitality provision arose from a general process of modernisation, the gradual breakdown of the importance of kinship and social obligation relative to a common duty of care for those travelling away from home, and the process of urbanisation. Consequently market demand evolved for the provision of accommodation, food and beverage for those persons temporarily removed from their domestic environment. What is argued in this paper is that the original function of commercial hospitality bears scant resemblance to sophisticated potentialities for socio‐economic self‐expression, which manifest themselves in the form of the elite hotel sector. The manner in which contemporary consumption of elite hotels revolves around the notion of self, with multiple identities and group affiliations is explored. Conclusions focus on the elite hotel sector as a means of defining self‐identities and the management implications therein for the provision of commercial hospitality in elite hotels. Copyright © 2001 John Wiley & Sons, Ltd.     

Search for relevant sets of variables in a high-dimensional setup keeping the familywise error rate

Two multiple procedures for the detection of relevant sets of variables in a high-dimensional problem are suggested. Multivariate tests for significance are combined with the search for interpretable multivariate structures. Thus, groups of highly correlated variables are investigated. The emphasis lies on managing the huge number of possible subsets, for example, in gene expression analysis. The first procedure is based on parametric spherical tests and an order relation of the subsets. The second procedure is a non-parametric method utilizing Westfall–Young principles.