公交移动电视传播内容的研究

本文主要是对近年来新兴的公交移动电视的节目定位和传播内容进行研究,并结合地方特点给出改进的方案。     

Groups Formation and Operations in the Web 2.0 Environment and Social Networks

The Internet and the Web are evolving to a platform for collaboration, sharing, innovation and user-created content—the so-called Web 2.0 environment. This environment includes social and business networks, and it is influencing what people do on the Web and intranets, individually and in groups. This paper describes the Web 2.0 environment, its tools, applications, characteristics. It also describes various types of online groups, especially social networks, and how they operate in the Web 2.0 environment. Of special interest is the way organization members communicate and collaborate mainly via wikis and blogs. In addition, the paper includes a proposed triad relational model (Technology–People–Community) of social/work life on the Internet. Particularly, social/work groups are becoming sustainable because of the incentives for participants to connect and network with other users. A discussion of group dynamics that is based on the human needs for trust, support, and sharing, regardless if the setting is a physical or virtual one, follows. Finally, future research directions are outlined.     

小卫星存储／转发式通信的特点与关键技术

本文叙述了低轨小卫星Ｓ＆Ｆ通信的特点，并探讨了在其通信系统中优化系统设计所采取的一些方法。     

Effects of message framing on food allergy communication: A cross-sectional study of restaurant customers with food allergies

The prevention of allergy reactions to food requires communication between individuals with food allergies and restaurant employees. This study investigated the effectiveness of framed messages (gain-framed versus loss-framed) in encouraging food allergy communication and explored factors that influenced customers’ intentions to communicate with restaurant staff about their food allergies. A total of 291 valid survey responses were collected. Approximately 70% of the participants had experienced food allergy reactions in restaurants, but less than 15% of them could always communicate with restaurant employees before placing food orders. Overall, participants perceived dining out as somehow risky. Gain-framed messages were more persuasive than loss-framed messages in encouraging food allergy communication. Fear, attitudes toward the messages, the perceived effectiveness of the messages, and the severity of one’s food allergies were significant predictors of customers’ intentions to communicate. Customers’ attitudes toward the messages mediated the relationship between message format and the behavioral intention to communicate.     

Is the Impact of CSR Similar Across Borders? An Exploratory Study Comparing Young Adults' Perceptions of CSR Between Puerto Rico and United States

This study aimed to explore how young adults in Puerto Rico perceive and respond to corporate social responsibility (CSR) initiatives in comparison with young adults in the United States. It explored the awareness of CSR, the importance placed on four CSR dimensions (economic, legal, ethical, philanthropic), and how such perceptions potentially link to individuals' behavioral intentions. An online survey found that Puerto Rican respondents perceive themselves as having a higher level of awareness of CSR than young adults in the United States; however, the level of CSR awareness among these demographic groups was low in both countries. Puerto Rican respondents placed more importance on the economic dimension of CSR, while U.S. respondents placed more importance on the legal dimension of CSR. CSR awareness was positively linked to behavioral intentions only among U.S. respondents. The allocated importance of CSR was a critical factor for respondents in Puerto Rico to show more favorable behavioral intentions.     

Communicating Sensory Attributes and Innovation Through Food Product Labeling

This article explores the influence of food product packaging on consumers’ sensory expectations and perceived newness of the product. Two experiments examine to what extent consumers use product typicality, graphical representations, and package typicality in evaluating new food products. Study 1 finds that (1) a typical flavor induces more positive expectations of pleasantness, taste, color, and smell, and (2) the presence of graphic representation on product labels increases perceived pleasantness but does not affect sensory expectations. Study 2 indicates that the product seems newer in the absence of a package (label-only condition), but when the product packaging is presented, an atypical package conveys more newness than a typical package. These results provide practical guidelines for the design and introduction of innovative food products.     

阴影环境下陆地移动卫星信道的模型研究

陆地移动卫星信道通常用全阴影模型和部分阴影模型进行分析。本文利用全阴影模型的研究结论,就实际陆地移动卫星信道部分阴影模型的仿真问题,拟合了模型参数与卫星仰角之间的关系。通过统计特性的数值计算,验证了部分阴影模型与全阴影模型的一致性。     

中国海关总署网站对外传播现状与建议——基于语料库的英语新闻翻译研究

海关总署网站英语新闻是中国海关对外传播的重要渠道,海关的机构特性决定了海关新闻的对外传播不能简单因循社会新闻翻译规范,而需为海关职能服务。利用语料库翻译研究法,可基于同类文本语料库的对比,分析文本特色,并对此现象背后的译者行为、驱动规范进行分析。因此,要了解海关总署网站的对外传播现状,可运用语料库分析软件从海关英语新闻语料库提取主题词,依据扎根理论进行三级编码,并与可比语料库主题词表相对照,完成当前对外传播现状的特色分析以及编译者在选材、编辑和转译环节的行为潜模式描写,并以系统、关联的视角析出行为背后的理念规范,从而有针对性地提供参考建议。     

Disclosure, leaks, and slips: Issues and strategies for prohibiting employee communication

Both popular and social science literature are replete with recommendations for enhancing communication effectiveness, typically defined as improving the clarity and impact of the spoken and written word. However, managing internal organizational processes and external market competitiveness often requires a different communication strategy, specifically silence and non-disclosure, while adhering to statutory regulations. This article summarizes the rationale for communication prohibitions, highlights counter forces mitigating their intended effects, and offers recommendations for successful implementation. The three major counter forces are: employee motivation and perception, changing socio-cultural norms, and organizational structures reflecting virtual teams and project teams. The eight recommendations for combating these forces are subsumed under one of two categories: creating an organizational culture supporting prohibitions, and executing the prohibitions with a minimum of employee resistance. In summary, employees charged with maintaining secrecy and adhering to non-disclosure prohibitions must view those restrictions as reasonable, warranted, equitable, and legal.