An Empirical Analysis of Apple Juice Industry of Shaanxi Province in China

The paper analyses the situation of international competitiveness and the comparative advantage of apple juice industry of Shaanxi province. It concludes that apple juice industry of Shaanxi province is characterized by abundant natural resources, cheap labor forces, inefficiency of production, small scales, low growth rate in exporting, low prices in exporting and no famous brand. So, the apple juice industry is faced with challenge and opportunity. Based on this, it puts forward such policies as cultivating new type of apples, establishing the bases, making innovation by the help of institutes and universities, actively implementing authentication and setting up supervision system, and finding a worldwide partner so as to increase international competitiveness of apple juice industry of Shaanxi province.     

Merger Simulation in the Presence of Large Choice Sets and Consumer Stockpiling: The Case of the Bottled Juice Industry

We simulate the price effects of several hypothetical mergers in the shelf-stable bottled juice industry. In doing so, we highlight the effects of consumer stockpiling on demand elasticity estimates and subsequent merger simulations. This task is complicated by a large number of choice alternatives within the bottled juice category. To address this challenge we employ a demand model based on the Distance Metric (DM) approach of Pinkse et al. (Econometrica 70:1111–1153, 2002). We find that merger simulations that do not account for consumer stockpiling behavior underestimate the permanent price changes that are likely to occur due to a merger.      

中国苹果汁国际市场的开发

2003年苹果汁国际市场发展前景稳定,我国苹果汁生产继续保持强劲的增长势头;但我国苹果出口增量不增收;面对国外的反倾销要以积极的心态对待,并运用法律武器和国际贸易规则促进自身的发展。     

响应面法优化青汁猕猴桃山药蛋糕的工艺研究

为满足幼儿的食用需求,研发了一款外形可爱、绿色健康、营养丰富的卡通类营养强化蛋糕。通过单因素试验和响应面试验优化,确定青汁猕猴桃山药蛋糕的最佳配方为低筋面粉100%、玉米淀粉15%、青汁粉18%、猕猴桃96%、山药15%、鸡蛋140%、玉米油30%、白砂糖15%、维生素D3 10μg和L-乳酸钙600 mg,烘烤温度为上火200℃、下火180℃,烘烤时间20 min。在此配方和条件下制作的蛋糕色泽青绿,口感松软,既有猕猴桃的甜酸清爽,又有青汁清新的青草味,感官品质最佳。     

我国蔬菜,水果市场存在的问题和对策

本文对我国蔬菜、水果市场出现了结构性、季节性、地区性的过剩,今年上半年蔬菜价格下降１５％～２０％,水果积压滞销且价格下降,分析原因有流通不畅、质量不高、加工薄弱。提出要抓好市场化、区域化、优质化、一体化等对策。     

广东省百香果产业风险控制和对策研究

近年来,广东百香果产业发展迅猛,种植百香果已经成为许多种植户的首选,而百香果作为一种热带水果,受到了众多广东消费者的青睐。本文以广东省为研究对象,实地调查广东省百香果种植情况,挖掘出百香果在广东种植具有气候优势和市场优势这两大优势;同时发现了广东百香果产业在发展中存在种植技术落后、产业链发展不完善等问题。通过对广东省发展百香果产业的风险分析后,提出广东百香果产业健康发展需要产业规划、培育优质种苗及加强市场保障等建议。     

光恩乡果林工程效益与推广应用前景分析

本文运用生态经济学原理，分析了位于黑龙江省东部低山丘陵区的光恩乡果林工程建设效益。认为果林工程是快速治理山区水土流失、合理开发利用自然资源、加快群众致富的有效途径，具有推广应用前景。     

Incorporating “Health” into Promotional Messages for Apples

Abstract

To gain further insight into consumer purchase motivation for fruits and vegetables, a hierarchical value map pertaining to dessert apples was derived. This suggested that purchase motivation was driven primarily by health considerations. Information from the hierarchical value map was used to develop three print advertising strategies for a new (hypothetical) apple variety in accord with the MECCAS framework (Means-End Conceptualization of the Components of Advertising Strategy). The way consumers perceived the information communicated in the different strategies was explored using in-depth interviews. Consumers' attitudinal responses to the three strategies were also monitored. The outcome of these explorations suggested that advertising communicating means-end chain information of differential content and structure resulted in different brand attitudes.     

Fruit and vegetable access to EU markets: Dissecting tariffs faced by Mediterranean countries

This paper analyzes the access of Eastern and Southern Mediterranean countries to the EU fruit and vegetables market and provides a measure of the level of preferences from which they benefit. To take into account the complexity of EU protection in the F&V sector, in particular the seasonality of protection and the Entry Price System, we conducted our analysis at a very disaggregated level (eight digits of the nomenclature, monthly data). We showed that, on average, Mediterranean countries do have significant preferences compared to other countries exporting to the EU. However, the magnitude of the preferences differs among countries; Morocco has the highest preference, while Syria and Israel have the lowest. We simulated a multilateral reduction in the MFN tariffs (as planned in the Doha Round) and showed that this would reduce the heterogeneity within the zone by more strongly eroding the preferences of the most advantaged countries. The classification of Entry Price products as sensitive products would either benefit or have no effect on most Mediterranean countries.     

An Empirical Investigation of Consumer Concerns About Nutrition,Taste, Price and Chemical Additives During Meat Shopping

Abstract

This study revealed that one third of the consumers considered their meat being free from chemical additives as the most beneficial factor when they shopped for meat, comparing to nutritional value, taste of meat, and price of meat. About 20 percent of the consumers expressed the same concern about nutritional value, taste or price, respectively. Furthermore, consumers' demographic and socioeconomic characteristics influenced their concerns about chemical additives, nutrition, taste and price.