Segmenting the College Educated Generation Y Health and Wellness Traveler

Generation Y is considered to be the next largest cohort group to significantly impact the health and wellness travel industry. This study sought to create a profile of the Gen Y health and wellness traveler using push and pull motivations and perceived wellness. K-means clustering revealed five distinct traveler segments. Wellness was found to be a motivating factor as well as the other internal and external motivators used in this study. Men were found to travel more for escape and women for the nightlife. Opportunities to both seek and avoid contact with others were revealed. Suggestions for future marketing messages for the Gen Y wellness traveler are offered.     

Segmenting high technology adopters

This article highlights a link between the innovative behavior of high technology firms and their buying. An empirical indepth study of 16 firms manufacturing electrical and electronic measuring instruments shows how components are bought by different types of firms. The findings suggest a useful basis for segmenting high technology industrial markets.     

The Impact of Consumers’ Need for Uniqueness and Nationality on Generation Y's Retail Patronage Behaviors: Investigating American and Taiwanese Consumers

ABSTRACT

Generation Y (Gen Y) consumers are now one of the most influential buying segments in U.S. history. This article empirically assesses the extent to which American Gen Y consumers and same-aged Taiwanese consumers’ need for uniqueness serves as a meaningful discriminant across retail patronage behaviors for branded apparel products. Results indicate a great deal of similarity between the two cultures’ need for uniqueness. Empirical findings reveal that consumers’ need for uniqueness does influence retail patronage behaviors. The implications of the similarities and differences between American Gen Y consumers and their Taiwanese counterparts serve as potential managerial mechanisms for building and sustaining retail patronage in a globalization era.     

Exploring the Antecedents and Consequences of Míng Pái Kòng (Brand-Name Fanaticism) Among China's Generation Y

ABSTRACT

The authors examine antecedents and consequences of míng pái kòng (MPK)–brand-name fanaticism, obsessive fandom, and purchases of global name brands―among a large number of Gen-Yers in China. This phenomenon is scrutinized because Confucian virtues discourage self-expressive, materialistic flaunting behaviors. A survey of 510 respondents finds that consumers’ need for uniqueness and peer influence affect brand consciousness, MPK, and willingness to pay a price premium for name-brand merchandise. Results indicate that relationships between brand consciousness and MPK are more evident in males and suggest that MPK may be marked by incongruity between projections of status and self. Managerial implications are discussed.     

灰色消费理论假说

当资源被个人垄断,存在利用资源进行交换的可能性和现实性,又没有制约资源交换机制时,灰色消费的出现就不可避免。衡量中国人生活水平的指标既不是丰收入,也不应是恩格尔系数,而是灰色消费系数。灰色消费系数越大,该家庭越贫困。灰色消费系数变动规律呈Y型模式。灰色消费起到了一种国民收入再分配的作用,从消费而不是收入方面拉大了贫富差距,并集聚了社会动荡的风险。灰色消费存在着时间、空间和阶层差异。     

由“人之初性本善”看高校教师管理

中国传统对善的思想的教育契合了美国著名管理科学家道格拉斯·麦格雷戈所提出的管理学上的假定人性善的"Y理论"管理框架。这种管理理论有助于改善目前中国高校对教师进行的行政管理所造成的教师被动局面。改善教师管理必将有助于提高高校的办学水平。实现高校、高校管理者以及教师的共赢。     

What does the future hold for giving? An approach using the social representations of Generation Y

• Nowadays, not‐for‐profit organizations and charities face the ageing of donors and a growing debate over monetary donation collection methods. They need to find solutions to attract younger generations of donors. Could this be done using the same methods applied to older generations? This present research investigates social representations (SRs) of giving by younger generations to understand how not‐for‐profit organizations and charities should approach them. The study focuses on SRs of a French sample of 276 individuals from Generation Y born between 1979 and 1991. It uses the free association technique. The results show paradoxical representations of giving. Institutionalization of giving is salient as representation of it as a freely consenting act. The paradox relies also in the strong presence of a relationship with others that parallels the gift as an individualistic choice.
• Generation Y individuals appear to be sociable, yet they evoke more sharing and solidarity than charity. Institutionalized forms of giving, particularly via charities and not‐for‐profit organizations, are rejected. These individuals seem to express their individuality through practices that resemble sharing rather than giving. From a managerial point of view, these results shed light on the factors liable to cause members of this generation to give, such as (i) the use of social networks, (ii) appealing to pleasure, festivities and efficiency rather than to guilt and duty, and (iii) encouragement to “work within the not‐for‐profit organization”.

Copyright © 2012 John Wiley & Sons, Ltd.     

The Effect of Culture on Management Style

Abstract

U.S. and Indonesian managers were surveyed to evaluate cross-cultural differences in managerial style. Four variables were compared and analyzed: autocratic and participative management, and individualism and collectivism. Indonesian managers endorsed a more autocratic style than U.S. managers and valued collectivism more than U.S. managers, while U.S. managers valued individualism more than the Indonesian managers. Additionally, a positive relationship was found between participative management style and individualism. There were no significant differences in the value both groups placed on participative management; both endorsed this concept positively. Results suggest that while there are differences between the preferred management styles of Indonesian and U.S. managers, both groups endorse similar management ideas. This paper concludes that culture affects the ideologies that managers are willing to endorse, and further study is needed to see if it similarly affects the management styles they actually exercise.     

瑞士争取国际组织职员职位和培养国际职员的主要做法

为向国际组织输送所需人才,瑞士联邦政府推出了一个针对性很强的“国际组织青年职员培训计划”。外交部接受有志成为国际职员的大学生和毕业生提出的申请,并通过网站提供国际组织以及如何到国际组织去工作的相关信息。政府还广辟渠道,除定期在自己的网站上并利用欧洲就业服务网介绍联合国机构以及其他国际组织机构岗位空缺情况,每还举办一次计算机等级考试,为联合国P2岗位、日本IO岗位和国际银行选拔所需人才。瑞士选拔和培养国际职员的经验值得我国借鉴。