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91.
I Have Paid Less Than You! The Emotional and Behavioral Consequences of Advantaged Price Inequality 总被引:2,自引:0,他引:2
Katja Gelbrich 《Journal of Retailing》2011,87(2):207-224
This study examines the emotion blends and the subsequent customer reactions that occur in advantaged price inequality situations, that is, when consumers learn that retailers charged them a lower price than what the same retailers charged another customer. Drawing on the appraisal theories of emotion and on social comparison theory, an experiment (n = 272) and a field study (n = 261) are conducted. The results reveal that in advantaged price inequality situations, customers experience a host of positive and negative emotions depending on two factors: the quality of relationship that the customer has with a disadvantaged other customer (neutral, positive, or negative) and the attribution of agency for the price advantage (situational attribution to competition, external attribution to store policies, or internal attribution to customer abilities). Positive emotions include happiness, gratitude, pride, and malicious joy; while negative emotions include pity, outrage, and guilt. These emotions are shown to mediate the occurrence of customer reactions (i.e., customer satisfaction, loyalty, WOM referral, and WOM activity). The article concludes with theoretical implications and recommendations for retail practitioners on how to use dynamic pricing. 相似文献
92.
The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets 总被引:1,自引:0,他引:1
Retailers are making considerable efforts to improve their brand management. The challenge they face, however, is how best to integrate coherently their stores, as brands, and their various distributor brands (store brands, private labels, etc.), in order to increase their brand equity and offer the market differential value that will stimulate customer loyalty. From this perspective, it is crucial for retailers to investigate the relationship between the store and their own brands. This study proposes two theoretical models showing the mechanism whereby store image helps increase the equity of a specific type of distributor brand (the store brand). The approach used in this analysis is based, on the one hand, on defining brand equity through its components, using the model in Aaker (1991), and on the other, on including (social and strategic) corporate dimensions in measuring store image. The empirical research made in the hypermarket sector in the Basque province of Gipuzkoa backs the majority of the proposed hypotheses. The results show that store image can be used by retailers to influence all components of store brand equity, essentially through its commercial and strategic dimension. This research is intended to address the clear lack of research on store brand equity. 相似文献
93.
Gila E. Fruchter 《International Journal of Research in Marketing》2011,28(3):218-230
We show that the optimal advertising strategy under the Generalized Bass Model (GBM) involves beginning at an extremely low level (the lower the better) and then increasing spending throughout the planning period. This strategy remains optimal in the presence of decreasing prices that affect both margins and diffusion speed. We provide a simple explanation for why this happens. We further show that the intuitively appealing patterns of continuous decrease or increase-then-decrease (both with an uptick towards the end) identified in earlier research are also possible as optimal dynamic advertising paths under the GBM structure, but only if the advertising at launch is constrained to be higher than a particular threshold, which we identify. The constraint necessary to generate intuitively appealing strategies lowers overall profits. Therefore, the GBM generates advertising policy recommendations that most marketers would deem odd. This casts doubt on the value of the GBM for normative purposes. Other existing diffusion models are preferred when seeking normative guidance on optimal dynamic advertising policies for new products subject to word of mouth. 相似文献
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95.
近年来,铁矿石价格的持续飙升给我国经济造成了巨大的影响.本文采用国家信息中心与澳大利亚MONASH大学共同开发的SICGE模型对进口铁矿石涨价的影响进行了模拟.结果显示,与2010年基准情景相比,铁矿石价格上涨90%对我国总体经济影响很小(-0.37%).从物价水平角度来看,与现有文献的结论有很大的不同,铁矿石价格上涨... 相似文献
96.
自来水行业是社会公益性的自然垄断行业,其中存在市场失灵。通过模型分析对自来水价格管制前后的各受益主体显示,政府对垄断行业的价格管制是十分必要的。通过合理的价格管制,最终增加社会净福利。最后,提出要重视听证会制度在价格管制中的作用,以及要完善政策制定过程。 相似文献
97.
Using survey data collected in multiple locations (California and Texas in the United States and Revohot in Israel), we quantify category‐ and location‐specific variations of consumers’ willingness to pay (WTP) for brand products after controlling for consumer characteristics. We find that consumers have a similar qualitative assessment of brand value in different product categories across different locations. That is, consumers have a stronger preference and higher WTP for brands in consumer electronics, followed by clothing and then processed food, and the lowest in fresh produce. Furthermore, we simulate price premiums and market shares of brands relative to generic products in different categories. Simulation results suggest that brands in fresh produce have the highest price premium but lowest market share. Despite the similarities, the magnitude of WTP for brands as well as the simulated price premium and the corresponding market share in the same product category are location variant. The similarities and dissimilarities suggest validity of having global brand strategies adapted to local conditions, that is, the so‐called “thinking globally and acting locally” strategy. 相似文献
98.
Using a generalized error correction model, this article measures and compares market integration for export cash crops versus imported food crops for Mali and Nicaragua, and computes transmission elasticities between changes in the goods’ border and domestic prices. Both Mali and Nicaragua obtain the bulk of their export revenue from a particular agricultural commodity—cotton for Mali and coffee for Nicaragua—and both import the same key staple food of rice. To reap the economic gains from this trade specialization, the two countries’ agriculture must be well‐integrated into world markets. The two countries present an important policy contrast that affects their degree of world market integration and price transmission. In Mali, a parastatal enterprise controls its cotton industry, while Nicaragua has less state direction over agriculture. Reflecting this difference, the results show that for both its main export and import commodity, Nicaragua is more integrated into world markets and has higher price transmission than Mali. The results for Nicaragua also show much higher integration and price transmission for its main agricultural export (coffee) than its major import (rice). 相似文献
99.
从中观视角研究要素价格扭曲对制造业R&D投入的影响及行业差异,厘清行业异质性背景下要素价格扭曲影响R&D投入的理论机制,运用制造业细分行业数据,结合非线性面板门槛模型进行深入分析。结果显示:要素价格扭曲对制造业R&D资本投入和R&D人力投入均均具有显著抑制效应,行业异质性因素在二者间发挥重要调节作用。进一步,运用面板门槛模型对行业异质性因素的作用进行探究。结果表明,行业特征因素如市场竞争、资本密集度、企业平均规模以及对外开放度在不同门槛值区间,要素价格扭曲对R&D投入的影响效应均存在显著差异。研究结论为全面深化市场化改革、提高要素资源配置效率、促进制造业自主创新转型升级,进而推动创新型国家建设具有一定启示意义。 相似文献
100.