新农业革命与农业的21世纪

战后60年代第一次农业革命（绿色革命）的兴起·显著地推动了世界经济的发展。近年来，生物技术革命的风起云涌，又引起一场新农业革命（白色革命）的悄然兴起。新农业革命（基于白色农业）必将导致农业结构从自然型向人工型转换，从而在21世纪内将实现现代农业转向“未来大农业”的结构重组。21世纪必将是农业的新世纪。     

GDP硬性指标下产能过剩的分析及其应对策略

通过介绍GDP指标及其对我国经济发展的影响,分析了它与产能过剩之间的关系,提出应引入绿色GDP评价指标。认为将绿色GDP指标作为衡量我国政府绩效的指标,既符合绩效审计寻求发展的内在要求,又是实现可持续发展的必然选择。因此,在今后的经济建设中,各级政府应努力贯彻＂科学发展观＂,建立纳入了资源耗减成本与环境成本的“绿色GDP”评价指标,形成可持续发展理念。     

How psychological and contextual factors contribute to travelers’ propensity to choose green hotels?

Despite the growing popularity of green hotels, there remains a dearth of research examining travelers’ intentions to choose green hotels. The study addresses this research gap by developing and testing an integrated model of green hotel behavior in an emerging market of India. We use a sequential approach of SEM and fuzzy set qualitative comparative analysis on 347 responses collected from Indian travelers to gain a more in-depth understanding of the role of biospheric value, green trust, willingness to pay premium, attitude, subjective norms, and perceived behavioral control in determining green hotel intentions. The findings show that presence of green trust is a significant and necessary condition for green hotel choice. Additionally, absence of willingness to pay premium, biospheric value, attitude, and subjective norm were found to deter travelers from choosing green hotels. These findings offer unique insights for managers in developing marketing strategies to enhance travelers’ green hotel adoption.     

Revisiting Attributes: How Important Is Green in the Consumer Selection of Hotel Rooms?

Consumers’ buying behavior is not always consistent with their positive attitude, particularly toward environmentally friendly products. In a survey of 197 travelers, the relative importance consumers ascribe to the attribute of green was assessed. Through a multi-methods study involving interviews, focus groups discussions, and forced-choice experiments that simulate market buying situation, it was found that consumers’ selection of hotel rooms is still much dictated by traditional choice factors. Through a conjoint analysis, it was found that consumers highly prioritized the price attribute. The green attribute was assigned a low relative importance of 4% among the respondents. Managerial and theoretical implications are discussed.     

浅议企业绿色物流及发展对策

本文首先分析企业物流对环境的影响，阐述了绿色物流的内涵及对企业的重要意义，并提出了发展绿色物流的对策。     

滚动业绩障碍法:销售人员薪金佣金模式的优化

销售人员薪金佣金模式,曾经成就了一批销售精英,也促进了一些企业的腾飞。但是,伴随着社会经济的发展,销售人员薪金佣金模式,逐渐失去对销售人员的吸引力。从薪金佣金模式的定义出发,引申出优化的薪金佣金模式——滚动业绩障碍法,并阐述了该模式对企业和销售人员双方面的积极作用。