基于消费者认知的零售店铺印象形成过程拆解

基于消费者认知的零售店铺印象形成是解释消费者购买决策行为的重要内容,消费者对零售店铺印象的形成源于其对店铺重要属性的感知和三个认知参照标准:消费者以往的购物经历、零售店铺业态、店铺选址环境,这三个方面从不同的视角影响着消费者对零售店铺重要属性的判断和整体店铺印象的形成。本文在理顺以往学者研究结论的基础上,拆解并理顺了消费者零售店铺印象的形成过程。     

农户科学储粮技术认知与采用意愿研究——基于山东省的实证分析

山东是经济发达的产粮大省,农户科学储粮技术在山东的试点对全国其它地区具有示范作用与借鉴意义。文章基于山东361户农户调查数据资料,首先考察"农户科学储粮专项"试点背景下农户2010~2012连续3年的小麦与玉米年末存量、储存方式、储藏损失、储粮目的及储存效果,然后对农户科学储粮技术的认知、采用及其效果进行描述性统计分析,并运用Logistic模型深入探究影响农户科学储粮技术采用意愿的个人及家庭特征因素。结果表明:农户近3年来粮食储量稳定,主要储粮方式是袋装与缸装,损耗来源于鼠害、虫害及霉菌;科学储粮技术效果明显,但普及率低;大多数农户具有技术采用意愿;家庭人口学特征与粮食生产、消费和储备情况及农户对技术的了解情况在不同程度上影响其技术采用意愿。主要政策建议与启示为:扩大试点范围,开发不同技术满足各类农户需求,并探索适当的补贴机制、构建技术服务体系,融"科学储粮工程"于新农村建设及农业服务体系之中。     

Consumer satisfaction in retail stores: theory and implications

The substitution of small retail stores by the large stores has been a topic of debate among academics, practitioners, retailers and general public, especially in the context of foreign firms entering emerging markets such as China and India. The purpose of this research is to find out the determinants of consumer satisfaction in small and large retail stores in an emerging market, with a sample from India. Data were collected using a 39‐item structured questionnaire developed by the authors. The sample consists of 225 consumers who shop at retail outlets (Convenience sample of 125 consumers from small and 100 consumers from large stores respectively). Exploratory factor analysis grouped the 39 variables into 14 factors. Further, regression analysis revealed that six of the factors (Social desirability, staff friendliness, shopping economy, shopping ambience, family shopping and deal proneness) were major predictors of consumer satisfaction as they were found to be significant at 5% level. The significance of factors such as social desirability and staff friendliness imply that many consumers prefer those typical features of small stores, which in turn results in the likely coexistence of small retail formats in spite of the entry and proliferation of large retail stores from different countries. We posit three theoretical propositions to stimulate further research in this area.     

Running for pleasure or performance? How store attributes and hedonic product value influence consumer satisfaction

Previous retailing studies have linked consumer satisfaction to perceived hedonic or utilitarian product value. This research extends previous studies by examining how the context in which the product is purchased (store attributes) and product value influence consumer satisfaction. We conducted a field study with 213 consumers attending two major running events. The findings from structural equation modelling suggest that a specific combination of store attributes (tangible and intangible) and hedonic product value has a positive influence on satisfaction. Results also show that tangible store attributes have a stronger positive impact on utilitarian (vs. hedonic) product value, and that intangible store attributes have a positive impact on hedonic product value. However, we found that only hedonic product value has a positive impact on satisfaction. This research contributes to theory by showing that a match between store attributes (tangible and intangible) and hedonic product value can positively influence satisfaction. In managerial terms, the findings provide insights on how to improve consumer satisfaction in retail environments through store attributes and hedonic product value.     

冷库结构与保温材料现状

常用的冷库建筑结构型式有土建冷库、装配式冷库及混合式冷库三种,需要根据不同区域、地理环境、投资成本、运行成本等因素而决定采用何种型式。在选择冷库隔热材料时。应综合考虑导热系数、吸湿性、造价等因素。聚苯乙烯泡沫塑料、挤塑聚苯乙烯泡沫塑料和聚氨酯泡沫塑料是目前冷库广泛使用的保温隔热材料．介绍了各自的特点及国家和行业标准中对这些材料的性能要求。阐述了对保温材料厚度进行优化设计的原则。     

我国汽车4S店汽车用品经营策略分析

作为当前中国汽车销售的主流模式,4S店对汽车工业的发展有着十分重要的作用。文章分析了当前4S店经营汽车用品的基本情况,针对4S店在汽车用品经营上存在的问题,提出了改善我国4S店汽车用品经营现状的思路与对策。     

Evaluating the potential of agent-based modelling to capture consumer grocery retail store choice behaviours

Evolving consumer behaviours with regards to store and channel choice, shopping frequency, shopping mission and spending heighten the need for robust spatial modelling tools for use within retail analytics. In this paper, we report on collaboration with a major UK grocery retailer to assess the feasibility of modelling consumer store choice behaviours at the level of the individual consumer. We benefit from very rare access to our collaborating retailers’ customer data which we use to develop a proof-of-concept agent-based model (ABM). Utilising our collaborating retailers’ loyalty card database, we extract key consumer behaviours in relation to shopping frequency, mission, store choice and spending. We build these observed behaviours into our ABM, based on a simplified urban environment, calibrated and validated against observed consumer data. Our ABM is able to capture key spatiotemporal drivers of consumer store choice behaviour at the individual level. Our findings could afford new opportunities for spatial modelling within the retail sector, enabling the complexity of consumer behaviours to be captured and simulated within a novel modelling framework. We reflect on further model development required for use in a commercial context for location-based decision-making.     

新时期农村流通体系的构建模式

目前,我国农村流通体系已初步呈现出“双向流通”、“循环流通”、“现代流通”和“一网多用”的特点,为此,新时期农村流通体系的构建应包括以“批发市场”和“农家店”为载体的城乡双向流通体系,以“大型农产品批发市场”为主、“农超对接”为辅的“农产品进城”体系,以农家店、集贸市场、超市为主的农村终端零售网络和以“回收拆解企业”、“二手市场”和“以旧换新”为主的农村再生资源回收体系。目前应采取的措施主要是推进“一网多用”、加快大型农产品批发市场建设、发展农村“二手市场”。     

百货商店之于城市发展的价值探析

探讨了百货商店对于城市发展的价值,可以从百货商店在城市发展中所起的作用对百货业进行重新定位,提高对百货业的重视程度,更好更快地推动百货业发展。首先介绍了百货商店的产生,然后分析了百货商店在推动城市发展过程中所起的作用,接着探讨了百货商店对于城市的价值,以及对于城市居民的价值,最后,文章认为城市的发展会推动百货业的发展,而百货业的发展壮大会更加带动城市的发展。     

Women’s snowboarding – some experiences and perceptions of competition

This article focuses on female snowboarders’ experiences with, and perceptions of, snowboard competitions. The article is based on a study conducted at an international women’s snowboard camp. The purpose of the camp was to discuss strategies for promoting females’ participation in the snowboard organisations and in snowboard competition. Interviews were held with eight participants aged 18–31?years. Most of the participants had been previously involved in competition. Their experience had been both negative and positive. Most of the participants perceived snowboard facilities (Big air and Half-pipe) as being too large for females and a possible constraint on participation. Moreover, the study’s findings reveal ideas concerning alternative competition formats as well as arguments for ‘women-only’ sessions as a feasible way to reach more female snowboarders, to provide skill enhancement, and to increase participation in the competitions. The findings are discussed in light of the development of snowboarding and Bourdieu’s theoretical framework.