服务产品多营销渠道下顾客渠道选择的量化分析

在全球服务经济迅速发展的背景下,以数字化为基础、互联网为纽带的新经济革命的到来,为服务产品如酒店客房的销售从传统的单一店面销售模式走向多营销渠道销售模式提供了强有力支持。本文首先对新技术环境下酒店客房销售模式进行了介绍,主要有实体门店销售、实体店官网销售、实体旅行社及在线旅行社四种模式,并针对不同年龄段顾客就这四种销售方式的选择趋势采用多属性决策方法进行了排序,且对排序结果作了解释。酒店在进行客房预订销售时,可以根据历史入住顾客年龄段分布情况,适时合理调整酒店的营销战略。     

Role of culture in water resources management via sustainable social automated negotiation

Increased competitions for water resources in many regions worldwide call for cooperative approaches. The competitions are complex for humans to resolve due to numerous alternatives and different or conflicting preferences of multiple stakeholders over multiple criteria, which might even oppose desirable environmental objectives. Parties also have incomplete information about the preferences of the counterparties. Electronic negotiation, empowered by intelligent agent technology, is a combination of artificial intelligence, economics, and psychology to find beneficial joint agreements in complex paradigms such as this. This study investigates a multilateral sustainable automated negotiation among intelligent agents representing stakeholders, including the legal party ‘nature’ as one of the stakeholders. It defines decision criteria and alternatives in the framework of cultural factors, elicits preferences of the stakeholders regarding the criteria without their intervention using a multi-criteria decision-making method, prunes the solution space before starting the negotiation by recognizing a general social treaty, determines the multi-issue specific treaty by learning the stakeholders, and demonstrates bidding and acceptance strategies.     

完善中国商业银行汇率风险管理之对策

随着人民币汇率体制改革和银行业发展进程的加快,国内商业银行的外汇敞口风险、客户外汇风险和折算风险日益显著,汇率风险管理面临着机遇与挑战。国内商业银行应在新的汇率机制下尽快转变风险管理理念,在较为准确地对汇率风险进行识别和计量的基础上,充分利用汇率体制改革深化所创造的有利条件和金融创新的契机,对汇率风险进行主动的控制和管理,最终建立全面的汇率风险管理体系,真正实现获取风险收益的现代商业银行经营模式。     

当前中国周边安全环境与战略选择

纵向观察,建国以来中国周边安全环境总体向好,但时起时伏;横向比较,当前中国周边安全环境依然严峻。当前中国周边安全环境的现状是北稳南动,西缓东急。当前中国周边安全环境面对的最大挑战有朝鲜半岛安全问题、中日钓鱼岛主权与东海划界问题、南中国海问题、美国对台军售问题,以及复杂的中印关系等。当前中国周边安全战略应继续坚持与邻为善,以邻为伴的大方针;继续坚持睦邻、友邻、安邻和富邻的周边外交政策;具体执行中采取睦北、缓西、稳南和进东战略,为中国未来10年黄金发展期创造和平安宁的周边环境。     

港澳珠大桥的方案选择与财务可行性分析

首先介绍了港澳珠大桥的主要方案及分歧所在,然后从区域经济角度进行客货量预测,根据客货量预测和区域基础设施的发展规划,探讨大桥的功能定位并选择最佳方案——中线方案,最后根据客货量预测探讨了大桥的财务可行性,得出结论,港澳珠大桥财务可行。     

社区商业文化价值的开发

社区商业文化产生于社区商业细致入微的服务及相对稳定的服务对象两者之间积极互动的过程。社区商业经营活动的过程就是社区商业文化形成的过程。质优价宜的商品、全面细致的服务、社区活动的参与和促销宣传活动的结合,强化了社区网点与社区居民之间的亲和关系。充分发挥社区商业文化吸引消费、引导消费的价值,必须从战略的高度对待选址、服务配套、人员配备、参与社区建设等经营管理的问题。     

企业可持续发展的战略选择：社会责任管理

在经济全球化的背景下 ,社会责任管理是任何一个企业都不能回避的问题 ,它关系到企业的生存和发展。企业应该把社会责任管理作为可持续发展的战略选择 ,并努力构建有效的社会责任管理模式。     

Group decision-making: Head-count versus intensity of preference

This paper puts forth a framework for reshaping the group decision-making process. The proposed framework extends from the usual one-issue-at-a-time decision-making to one that involves several related issues simultaneously. Weaknesses of the traditional majority voting mechanism are first identified, and then a different voting method that takes each individual voter's sentiment into account is discussed. Specifically, a decision-maker is asked to express his/her intensity of preference for the issues encountered. Three hierarchical structures—benefits, costs, and risks—are developed to evaluate the alternatives. Due to the nature of pairwise comparisons and synthesis, the proposed method is amenable to consensus building and has higher reliability and consistency. It can be used for candidate selection, e.g. governmental election, when a large population is involved. It is also effective for resource allocation and prioritization when a small group or business is concerned. We believe the proposed approach has potential for resolving deficiencies of the conventional voting mechanism, and can be applied to many real-world problems. Its implementation on the Internet is also discussed.     

颐中集团人才战略与理论创新

青岛颐中集团历史悠久,近些年来取得了更加突出的业绩。颐中集团独特的人才战略的实施是其成功的主要原因之一。颐中集团独特的人才战略主要表现为:人力资源管理基本战略的制定;采用移动商学院和网络培训等新模式对员工进行培训;"首席技术工人、技师聘任制"取得初步成效;实施"人才管理工程"。     

国有企业集团内部资本市场运行效率:基于双重代理关系的分析

本文选取深沪两地140家国有集团附属上市公司与100家非集团国有上市公司2003-2007年的平衡面板数据作为样本,从双重代理关系的视角实证分析了内部资本市场的运行效率。理论分析与经验证据均显示:(1)国有企业集团内部资本市场上的主导代理关系为管理层代理关系,而非控股股东代理关系,即影响国有企业集团内部资本市场效率的代理问题为管理层代理问题,国有控股股东由于缺位并没有将内部资本市场异化为其进行利益侵占的隐蔽渠道;(2)从集团总部层面来讲,内部资本市场能够有效配置资金,但从成员公司的层面来讲,总部与成员公司经理的代理问题使内部资本市场的功能受损。