Research on the Present Situation and Countermeasure of the Development of Chinese Architectural Industry

Along with the development of Chinese social economy and the innovation of government policy, Chinese Architectural Industry is playing a more and more vital role in the entire national economy. This paper first abstracts the connotation and basic characteristic of the Architectural Industry, then discusses the present situation of the development of Chinese Architectural Industry and carries on the analysis on the entire construction industry. Finally discusses the development tendency of Chinese architectural industry, and put forward the corresponding policy proposals to its developmental strategy.     

基于我国彩电企业多元化战略的实证研究

文章从实证的角度，对我国彩电企业多元化发展战略与公司绩效之间的相关性进行研究，结果显示，企业总体多元化程度与资产回报率、销售利润率和净资产回报率的相关系数为负值，即多元化程度越高的彩电企业，其公司绩效越差。针对目前我国彩电企业盲目实施多元化战略的误区，文章提出了相关对策及建议。     

现代物流产业国际竞争力生成模型的构建研究

通过对国际竞争力相关理论和因素的分析,构建了现代物流产业国际竞争力生成模型,最后并对我国现代物流产业国际竞争力的形成机制进行了分析.最后提出了进一步提升我国现代物流产业国际竞争力的措施.     

我国通信业客户忠诚驱动因素研究

客户忠诚指客户行为的持续性,它对确立企业的核心竞争力具有重要影响。文章认为,客户忠诚是内外部环境因素共同作用的结果。而通讯服务质量、信任、转网成本、员工忠诚是影响通讯业客户忠诚的重要因素。其中,良好的通讯服务质量是维系客户忠诚的保障;信任是客户再购买行为产生的前提;转网成本对通讯业客户忠诚有着不可忽视的影响;员工忠诚有助于客户忠诚的建立。我国通讯运营商要建立客户忠诚,必须以客户导向的营销理念作为企业经营管理的主导思想;加强技术创新,为客户提供全方位的优质服务;与客户之间建立相互信任的合作关系,为长远合作奠定基础;提高转网成本和员工忠诚度,为建立客户忠诚打下坚实的内部基础。     

Analysis on effects of modern service industry to economy

This article analyzes the contribution of modern service industry to the economic development in six aspects： the modern service industry can promote economic growth, expand employment, promote economic restructuring, enhance the level of urbanization, improve people＇s standard of living and help enterprises to convert business ideas.     

中国—东盟自贸区建设与南宁会展业发展关系模型

本文在分析城市会展业发展必备条件的基础上，论述了中国-东盟自由贸易区建设与南宁会展业发展之间的关系，并构建了两者的关系模型，进而提出了南宁会展业发展必须关注的问题及相应对策。     

Service procurement in manufacturing companies: Results of three embedded case studies

An increasing part of companies' purchasing expenditures is being spent on (business) services. At the same time, the interactive character of business services has so far largely been neglected in purchasing and supply management studies. The success of a service purchase is however established during the ongoing production and consumption of that service, which takes place in continuous interaction between buyer and seller.This paper investigates these ongoing interactive processes between buyer and seller after the purchase decision has been made. The specific focus is on services buying by manufacturers, since manufacturers' services spend increasingly encompasses services that eventually become part of the final offering to customers. This is expected to pose specific challenges for manufacturing companies, who have traditionally been involved with purchasing goods.Case studies into ongoing buyer-seller interaction are conducted at three manufacturing companies. Starting from a usage-based classification which contains four types of business services, four services are studied at each manufacturing company. The results show that indeed the different types of services can be associated with distinct patterns of ongoing interaction. Furthermore, the results provide initial support for the idea that having differentiated patterns of interaction contributes to successful ongoing service exchange.     

森工企业员工工作满意度评价及其改善

应用MSQ的简单形式对森工企业员工工作满意度进行测评 ,总体分值低 ,与员工期望存在很大差异。改善员工满意度应从产业开发 ,发展地方经济、社区共管 ,改善生产、生活设施 ,管理重心下移 ,提高员工收入水平等方面采取措施     

Cultural industry development and multiple group participation in Taiwan

Based on the unique historical site culture assets, series of culture activities and constructions are held by Taiwan municipal government positively in recent years to raise local strength. Though the city landscape of Taiwan is far away from the traditional one, the comparison and analysis of foundation of cultural industry and the situation of cultural participation should be carried on to find out the real issues in Taiwan＇s cultural industry and cultural marketing so as to strengthen the ability of local development. This study finds out the resources of culture administration and the social participation in hope for clearing up the matters of Taiwan＇s cultural industry development, avoiding type Ⅲ errors, and giving suggestions.     

烟台发达县市走新型工业化道路剖析

走新型工业化道路是目前烟台实现工业可持续发展及加快现代化进程的必然选择。烟台市进入全国县域经济百强县(市)的龙口、招远、蓬莱三市把发展新型工业化作为推动当地工业经济、县域经济发展的重中之重来抓,并根据自身特点、经济、资源等条件,走出了一条各具特色的新型工业化之路。但是,要进一步提高新型工业化水平,还有诸多制约因素,需采取切实可行的措施加以解决。