知识经济下中国服务业发展的对策

知识经济是建立在知识和信息的生产、分配和使用基础之上的经济形态。在知识、技术和全球化力量的推动下 ,全球服务业的发展出现了新的特征和趋势。随着知识经济的发展 ,服务业对于国家未来繁荣具有战略性地位。中国要迎接知识经济的挑战 ,必须迅速改变服务业落后的局面 ,提高服务业的国际竞争力。     

农村、城镇居民消费行为差异与消费政策研究

本文深入分析了我国居民消费的城乡差异,指出收入并不是城镇居民消费增长缓慢的主要原因,消费倾向显著下降才是关键因素;而对于农村居民而言,情况正好相反,消费倾向已达极限,提高农村居民收入水平成为刺激农村居民消费的唯一途径。在此基础上,本文提出了相应的对策建议。     

对影响我国大学生创业倾向的因素分析

大学生自主创业在20世纪末的世界各国已经成为一种趋势。近年来,在我国由于社会竞争的日益加剧和就业形势的日益严峻,尤其是20世纪90年代大学扩招的规模日益加大,创业正在成为越来越多的大学生在被动就业之外的另一项重要选择。大学生的创业倾向越来越明显,这说明中市场经济发展的日益成熟和大学生就业理念的转变。立足于对培养大学生创业倾向的建立以及对其影响因素的分析,探讨了大学生个体因素及家庭、学校、政府等各种不同的外部环境对当代大学生创业倾向的影响,力求通过对其提出合理化建议,以培养和促进大学生创业倾向的建立和不断发展。     

消费者跨渠道购买行为研究评述与展望

消费者跨渠道购买行为是指多渠道零售环境下,消费者在购买决策过程的不同阶段运用不同渠道的行为。文章基于文献研究法,从定义、影响因素和企业管理策略三个方面对消费者跨渠道购买行为的国内外相关研究进行了梳理和评述,阐述了消费者跨渠道购买行为的定义,总结了消费者跨渠道购买行为的影响因素,归纳了企业对消费者跨渠道购买行为的管理策略并进行了评述,分析了未来研究方向,得出消费者跨渠道购买行为可以细分为消费者跨渠道搭便车行为和消费者跨渠道保留行为,研究结果为多渠道零售企业进行渠道设计和多渠道顾客管理提供了决策参考。     

Factors affecting Indian shoppers׳ attitude and purchase intention: An empirical check

The objective of this study was to examine affecting factors that influence Indian consumers׳ attitude toward retailers and purchase intention from the retailers. A questionnaire was used to collect data using systematic sampling from department store shoppers of age 18 years and above in Kolkata, a metropolitan city of India. Structural equation modelling (n=355) was used to examine the impact of affecting factors on consumers׳ attitude toward retailers and the impact of consumers׳ attitude toward retailers on purchase intention. Results indicated that the factors namely self-congruity, retailer awareness, retailer associations and retailer perceived quality have significant positive impacts on consumer׳s attitude toward retailers. The results also indicated that consumers׳ attitude toward retailers positively influences purchase intention. Arguably, this paper was the first to explore such linkages between the affecting factors that influence consumers׳ attitude toward retailers and purchase intention in Indian context.     

煤炭消费结构趋势分析与调控机制研究

我国是世界上煤炭资源生产与消费大国,煤炭资源的消费结构与趋势不仅关系到国民经济的发展,也关系到国家的煤炭能源政策调整。根据国家传统的煤炭资源统计口径,对煤炭资源的消费结构及趋势进行了统计分析,指出这种趋势对煤炭工业发展的影响,提出了煤炭工业今后的调整措施。对制定我国煤炭工业的产业政策,保证煤炭工业的健康、可持续发展具有重要的参考价值。     

Credit Card Use and Compulsive Buying Behavior

ABSTRACT

Compulsive buying behavior is a negative form of behavior that leads to overspending. In the current study, the author examines the applicability of a compulsive buying behavior scale developed by Valence et al. (1988) with Indian consumers. Compulsive buyers are likely to relate money to power, success, and status. Compulsive buyers perceive their purchases as a way of overcoming negative self-esteem and anxiety. The influence of consumers’ attitude toward credit cards, demographic factors, and credit card use on compulsive buying was studied. The findings suggest the compulsive behavior scale should be modified in the Indian context. Age, income, education, and marital status influence compulsive buying. Consumers’ attitude toward credit cards did not affect compulsive buying.     

The Impact of Power-Distance Belief on Consumers’ Preference for Status Brands

ABSTRACT

We tested the impact of power-distance belief (accepting and expecting power disparity) on consumers’ preference for status brands (brands such as Rolex or Louis Vuitton, which are associated with social status). Our correlational and causal results show that consumers with high power-distance belief tend to have a stronger preference for status brands than those with low power-distance belief. Notably, buying status belief (a belief that buying status brands can enhance one's social status) moderates this effect. Further, this two-way interaction is stronger for people with a relatively lower, rather than higher, self-worth state.     

Non-Demographic versus Demographic Determinants of “Buy Domestic” Activities in Two Nations

Abstract

Multiple regression analysis of survey data from the U.S. and Portugal demonstrates that certain demographics make a moderate contribution to explaining Buy Domestic behavior. However, explanation of these reported purchase-related activities is greatly increased by adding constructs suggested by helping research, based on the premise that some purchasers buy domestic products to help domestic workers whose jobs are threatened by imported products. For both nations, the results show Buy Domestic activities increase with purchasers' older age, greater perceived empathy regarding threatened workers, and greater exposure to social norms that support helping. For the U.S. only, Buy Domestic purchase also increases with female gender and decreases with higher perceived costs of helping. For Portugal only, it increases with greater perceived ability to help the workers and stronger solidarity with the national in-group. These findings hold important implications for Buy Domestic marketers.     

民间投资与产业转型——以浙江省为例

本文以浙江省为例,利用浙江改革开放后30多年的数据资料,对民间投资比重和三次产业的比重进行协整建模分析,分析结果表明,民间投资对浙江三次产业结构的变化起到重要的作用。民间投资比重上升是拉动浙江第三产业比重上升的原因,从而也说明了浙江第三产业的发展主要是依靠民间资本的投入;但对第二产业而言,民间投资对其的作用是反向的,这说明浙江第二产业的发展主要不是依靠民间资本的投入,而是依靠政府的投资。