战后日本政府投资的经验、问题与启示

战后,日本通过一系列大规模的政府投资,经济得以迅速恢复并长时间保持高速增长,其平均增长速度一度超过其他发达资本主义国家.20世纪90年代后,随着泡沫经济的破灭,政府投资的效用下降,原有的政府投资制度受到广泛质疑.当前,根据国内外形势,我国政府决定启动大规模的政府投资,日本政府投资的经验和教训可以为我国的政府投资提供启示与借鉴.     

When gamification backfires: the impact of perceived justice on online community contributions

ABSTRACT

While online communities may enhance firm performance, they commonly fail to retain members. To address this challenge, scholars and managers call for the use of gamification. However, despite gamification’s growing use in online communities, insight into its effect on member experience and behaviours remain limited. We hypothesise that gamification affects member-perceived distributive and procedural justice. In experimental studies, we assess the impact of in-gamification perceived justice on member contributions. We find that while high in-gamification perceived procedural justice acts as a necessary prerequisite for member contributions, high distributive justice can reduce game-related uncertainty, thereby rendering gamified practices less fun, particularly for low-engaged community members that tend to value rewards. We add to the literature by (a) pinpointing the core role of perceived justice in the persistence of online communities, and (b) unveiling that high distributive justice can lead gamification to backfire in online communities by affecting member experience and contributions.     

Roadmapping for prioritisation of smartphone feature requirements based on user experiences

Since the life cycle of smartphones is becoming shorter, users are demanding new and improved smartphone features for updated smartphones, but it is difficult to know which features are the most important to users. In Internet user communities, users increasingly review smartphone functions and share information about their experiences such as complaints, problems, and satisfaction, and these user experiences have been fruitful sources for manufacturers that lead to smartphone improvements. Focusing on these user experiences, this paper proposes a systematic roadmapping process including prioritisation of smartphone feature requirements. By prioritising smartphone feature requirements, new and improved versions of smartphones that reflect user needs can be planned based on a product–market roadmap. The systematic approach consists of three parts: user-driven quality function deployment (QFD), a frequent pattern (FP)-tree algorithm, and a product–market roadmap. First, we collected data extracted from text mining in Internet user communities to construct a user-driven QFD. Second, using user experiences related to smartphone features, we applied the FP-tree algorithm to algorithmically derive a priority list of smartphone feature requirements. Finally, based on the result of the FP-tree of smartphones, we proposed guidelines to construct a product–market roadmap. It is expected that a versioning strategy can be formulated through this prioritised product–market roadmap. Furthermore, covering each step from data collection to roadmapping, this study suggests a systematic process for prioritisation of smartphone feature requirements based on user experiences.     

国资国企改革典型经验研究与启示——央企和部分省市典型经验对上海“十二五”期间国资国企改革的启示

国有经济和国有企业伴随着中国30年的改革开放，有了重大的变化。中央企业和各省市探索出许多国资国企改革方面值得总结和借鉴的宝贵经验。这些经验也将给上海市“十二五”期间进一步深化国资国企改革带来有益的启示，促进新一轮国资国企的改革发展。     

The effect of shopping goals and in-store mobile device use on purchase outcomes in brick-and-mortar stores

The present study examines the effect of using a mobile device on search and evaluation by a shopper in a brick-and-mortar store. A conceptual model that proposes inter-relationships between shopping goals, the amount and type of in-store mobile device use, and purchase outcomes is developed. Data from a national quota sample of 1034 mobile shoppers is used to test hypotheses derived from the proposed model. The findings provide several new insights into the impact of in-store mobile device use on the consumer decision journey in a brick-and-mortar store. Depending upon the shopping goals of the consumer, the use of a mobile device by shoppers in a brick-and-mortar store can either decrease or increase search, lead to more deferred purchases or in-store-now purchases, and more online or physical store purchases. The study is among the first to model the pathway to purchase for mobile device assisted shoppers in brick-and-mortar stores.     

How to retain customers in omnichannel retailing: Considering the roles of brand experience and purchase behavior

The opportunities and challenges of omnichannel in retail industry have been widely discussed, yet despite these benefits, the key elements that constitute an effective omnichannel and how customers respond to omnichannel retailing strategies remain unclear. This research conducted online surveys to test the effects of omnichannel elements on various brand experiences and customer retention, considering the moderating role of purchase behavior. The results indicate that omnichannel elements (integration, individualization, and interaction) are generally helpful in retaining customers, through omnichannel elements influence brand experiences differently. In addition, these omnichannel elements have different influences on customer retention due to different purchase behaviors. The findings suggest that retailers can use different omnichannel strategies to attract customers’ purchases and provide insights for practitioners who want to use omnichannel strategies to deliver superior experiences for customers.     

旅游服务的体验营销研究

以向顾客提供有价值的体验为宗旨，体验营销力图通过满足顾客的体验需要而达到吸引和保留顾客、获取利润的目的。旅游脆务本质上是为旅游者提供的一种或多种经历和体验。时旅游企业而言，服务提供者、游客、服分设施及场景、服务过程都是实施体验营销的关键要素。可采取的旅游服务的体验营销内容包括设计有吸引力的旅游体验主题，提升旅游服务的体验价值，展示体验式旅游有形物，营造旅游互动体验氛围、重视对游客的感官刺激等。     

浅析休谟的因果观

因果关系理论是休谟哲学中最主要、最具特色的一个部分.他认为经验是因果关系的基础,而那种认为因果观念的确定是由于习惯联想的观点是不正确的.     

International Experience,China’s Development and Prospect of Carbon Market Construction

Carbon market, which is capable of scientific quantifying and marked-based pricing of carbon emission, is an important way for countries to achieve the target of carbon emission reduction. The global carbon market, after more than ten years of development, has developed a mature mechanism. China started the trial of carbon market in 2011. After ten years of exploration, the national carbon trading market was officially launched in mid-July 2021. Against the backdrop of carbon neutrality, the national carbon market will shoulder a greater mission of carbon emission reduction and speed up its financialization and internationalization. However, it should take a dialectical attitude toward the opportunities and risks of carbon market financialization. In the future, China can promote the development of carbon market through efforts to develop market participants, clarify the attributes of carbon finance, prevent potential risks of carbon finance, improve the connection mechanism with the international carbon market, and innovate carbon finance services.     

猕猴桃产业发展的奇迹——新西兰猕猴桃的案例启示

中国已是世界上最大的猕猴桃生产国,但产品出口仅占全球的2%.而新西兰从猕猴桃原产地中国引入猕猴桃后,一跃成为目前世界上最大的猕猴桃出口国.文章深入研究新西兰猕猴桃产业发展和创新的经验,包括采用"Kiwigreen"生产措施,成立生产者控股的"Zespri"公司,对猕猴桃实行统一的"Zespri <'TM>"品牌营销和培育猕猴桃新品种等;同时分析了中国猕猴桃产业发展存在的问题和不足,提出发挥中国猕猴桃原产国的优势,积极培育红心猕猴桃等新品种,提升猕猴桃产品质量以及实施以"地理标志保护"为特色的品牌营销等对策建议.这些有助于挖掘中国猕猴桃产业的潜力,促进中国从猕猴桃生产大国向出口大国转变.