服务品牌价值的驱动因素研究

随着服务业的迅速发展,品牌已逐渐成为服务型企业竞争优势的重要来源.在比较服务品牌与产品品牌差异的基础上,提出了品牌沟通、顾客体验、员工管理、企业文化和品牌价值观等因素影响着服务品牌的成功,是服务品牌价值的驱动因素.以此为我国服务型企业进行服务品牌建设和管理提供参考借鉴.     

制度诱制型跨越式发展:破解发展悖论的战略选择

2020年是我国全面建成小康社会的关键年份,跨越式发展已成为国内战略规划以及经济研究领域的热点问题。跨越式发展是落后地区赶超先进的过程,要么学习先进地区的经验实现赶超,要么在先发地区挤压的空间中亦步亦趋,面临发展悖论。对照国内外的发展情况,以贵州省的跨越式发展为例,通过诱制性制度,既尊重客观的市场规律,培育市场主体,又充分发挥社会主义制度的优越性,通过一系列措施诱导市场、社会和民众积极参与经济发展,实现了跨越式发展,走出了贵州跨越式发展的独特道路。     

Corporate brand strategy: Drivers and outcomes of hotel industry’s brand orientation

The MNC resellers are vastly competitive and capital-intensive. Based on the corporate brand orientation, the objective is to investigate how the individual dimensions of hotel industry’s brand orientation can improve a corporate experience and subsequently create superior hotel performance and retailer preferences. A model of the integration of the hotel industry’s brand orientation was tested in a survey conducted among MNC resellers from hospitality industry. Structural equation modelling was applied to gain insight into the various influences and relationships. The research makes two main contributions. It makes a theoretical contribution by classifying the integration of the hotel industry’s brand orientation for hospitality industry and from this extrapolate key suggestions for further study. The continuous evolution and economic influence of the hospitality industry require the application of innovative marketing practices.     

全球视角下生态系统服务付费的国际经验与评价

将生态系统服务付费(PES)工具分为经济类和非经济类两种,根据生态服务生产者和付费者的支付意愿,进一步细分为双方自愿支付、集体自愿支付、强制双方支付、强制集体支付四种具体的PES制度,通过分类介绍PES机制在全球的各种实践案例,归纳PES机制成功推行的共同点,分析PES系统的社会和环境挑战与由此产生的生物多样性风险之间的关系。     

出口经验能助推对外直接投资吗?--基于中国与“一带一路”沿线国家宏观数据的实证研究

以"一带一路"沿线45国2003~2014年数据为样本,实证检验了出口经验能否提升对外直接投资。研究结果显示,出口经验显著提升中国对"一带一路"沿线国家的直接投资。在基准模型的基础上,引入公共治理、能源禀赋和地理区位与出口经验交互项的实证结果还显示,出口经验对直接投资的促进效应随着东道国治理水平提升而提高,对陆上丝绸之路国家的作用显著低于海上丝绸之路国家,而能源禀赋并未直接或间接通过出口经验对直接投资产生作用。这些研究结论说明,企业在不确定性外部环境下进行对外直接投资时,倾向于通过建立出口学习曲线并依此进行直接投资决策。     

Exploring the influence of tourists’ happiness on revisit intention in the context of Traditional Chinese Medicine cultural tourism

Based on how tourists interpret the destination experience and on attachment theory, this study investigates the influencing mechanism of tourists' happiness on revisit intention for traditional Chinese medicine (TCM) cultural tourism destinations. Three tourist samples confirm the three dimensions of tourists' happiness: positive emotions, engagement, and meaning. Two surveys were conducted to test the direct and indirect influence of tourists' happiness on revisit intention and the moderating role of tourists' health consciousness. The results show that tourists' happiness promotes memorable tourism experience and place attachment, in turn stimulating revisit intention. The results also support health consciousness as a significant moderator between happiness, place attachment, and revisit intention. The findings enrich theoretical understanding of tourists’ happiness and provide marketing and management advice for TCM cultural tourism destinations.     

The role of brand personality,self-congruity,and sensory experience in elucidating sky lounge users’ behavior

This study attempted to develop an integrated model linking brand personality, self-image congruity, hedonic and utilitarian values, and behavioral intentions in the sky lounge context. Our results indicated that brand personality was significantly related to self-image congruity, which in turn influenced hedonic and utilitarian values. While hedonic value significantly affected intentions to revisit and recommend, utilitarian value significantly influenced intention to recommend. Moreover, self-image congruity and values played a significant mediating role. Furthermore, the links from hedonic value to intentions to revisit and recommend, and from utilitarian value to intention to revisit were significantly moderated by sensory experience.     

Does it pay off for museums to foster creativity? The complementary effect of innovative visitor experiences

This paper aims to explore the link between creativity orientation, investment in visitors’ experience and operating and funding performance in tourist attractions, taking museums as a case study. The empirical work is based on an analysis of the information provided by a sample of Spanish, French, German, British and American museums. The findings highlight the positive impact of creativity orientation on museums’ operating performance, but show a curvilinear effect on funding performance. The use of new technologies and adaptation to the audience proves positive when seeking to attract visitors.     

Psychological factors affecting memorable tourism experiences

This study tries to explore psychological components of memorable tourist experience (MTE) that are most likely to recall tourists’ memories. Urban residents from three representative cities in China were selected as research samples, and totally 301 usable questionnaires were used for data analysis. The results showed that the recollection of MTE was positively affected by novelty, involvement and social interaction. It was also suggested that hedonism and novelty had positive effects on the vividness of MTEs significantly. Additionally, in the context of Chinese culture, two new psychological factors, social interaction and perceived serendipity, resulted in different effects on the MTE.     

改革开放以来党的忧患意识传承轨迹

改革开放以来。党的忧患意识经过了三次历史性的跨越,第一次跨越是邓小平对社会主义前途和命运的忧患意识,第二次跨越是江泽民对中国共产党执政地位的忧患意识,第三次跨越是胡锦涛要求全党进一步增强忧患意识。回顾改革开放以来我们党的忧患意识的发展历程,比较系统总结这30年党的忧患意识的传承经验,全面推进党的建设新的伟大工程具有重要的理论意义和现实意义。