论节约型社会的营销创新探析

营销活动对环境的变化是非常敏感的。在变化的环境下，营销活动必须有所创新，才能在市场中立于不败之地。我国政府将“建设资源节约型、环境友好型社会”作为基本国幕，标志着我国进入建设节约型社会时期。节约型社会建设中营销环境的变化，对企业营销活动提出了新的要求，企业营销应从观念、产品、渠道等方面进行创新以适应新的环境，形成企业新的竞争力。     

城镇社区安全管理模式的经济学分析

城镇社区安全是社会安全与稳定的基础。本文基于纳什均衡和帕累托理论，对城镇社区安全管理模式进行了经济学分析。结果显示，为实现社区安全管理资源的帕累托最优，需要改进现有的安全管理制度，通过契约协作的方式，协调社区联盟中每户居民的安全支出，以避免“搭便车”现象的发生。基于上述经济学理论分析，最后提出了有关实现社区安全管理制度创新的模式及相应对策措施。     

Diffusion and Innovation of New Technologies under Skill Heterogeneity

This article presents a model of innovation and diffusion of machines which embody a new technology. Users of the machines are heterogenous in their skill level. Skilled machine-users adopt new machines first, while unskilled users wait until machines become more user-friendly and reliable. The improvement of machines is the engine of diffusion, and it is carried out by the monopolist machine producer. The speed of diffusion is affected by the skill distribution in the economy. At any point in time, the machine producer can innovate a new generation of machines. The timing of innovation is also influenced by the skill distribution.     

农地利用技术创新的类型与模式研究

农地利用技术是一个多层次的体系，它能在扩大耕地面积、提高土地利用率和耕地质量等多方面发挥重要作用。通过对“市场机制自发作用下的技术选择”和“政府引导下的技术选择”两种现实模式的探讨，认为技术创新具有外部性，土地利用更是具有明显的“外溢效应”，加上我国农业比较利益偏低和农地使用权流转市场发育不全带来的农地价格扭曲，常造成市场机制下技术创新的方向与资源稀缺状况不相符合的现象，从而带来资源配置的低效率。因此，适当的政府引导是必要的，也是有效的。     

产业集群内企业之间合作创新的理论分析

集群有利于降低合作创新的交易成本、获得合作伙伴的隐性知识.企业选择合作创新,其动机主要是解决技术的外部性、分担研究开发成本和风险、获得合作伙伴的缄默性知识、实现技术转移以及获得巨大的国内和国际市场等.对合作创新的博弈分析表明,企业要形成合作创新的联盟,该联盟必须满足超可加性;否则,其成员没有动机形成联盟,已经形成的联盟也将面临解散的威胁.合理的利益分配方案是合作创新的基础.该方案是合作各方讨价还价的结果.     

Timing of Public Information and Cost Reduction

Received July 31, 2000; revised version received July 18, 2001     

Racing in two dimensions

In this paper we study an industry in which there is an ongoing sequence of R&D races between two firms. Firms are engaged in product innovation. Products are horizontally and vertically differentiated. There are two key characteristics/dimensions to products, and the level at which these are embodied in products can be increased by R&D. At each time firms can spend R&D on improving their product in one or both dimensions. We allow the possibility of economies scope — so R&D undertaken in one dimension can spillover to the other. The question we are interested in is whether a firm that is ahead in a single dimension but behind in another will focus all its R&D effort in the area in which it is ahead (product specialisation), or whether it will try to do R&D in both dimensions in the hope that it might get ahead in both and end up with a superproduct that dominates in both characteristics. The outcome of this R&D competition determines a Markov transition probability matrix determining the evolution of the industry. We show that when the R&D technology is characterized by constant returns then the only steady-state outcome is one in which the economy stays forever in a position in which one firm produces a super-product and the other gives up doing R&D altogether. This outcome is unaffected by the degree of economies of scope. When the R&D technology is characterised by decreasing returns, then the industry will visit all states and so will exhibit both product specialisation and superproduct dominance at various times. Now the extent of economies of scope matters and we show that the greater the extent of economies of scope, the less likely is the industry to exhibit product dominance, and the more likely it is to exhibit product specialisation.     

技术引进、研发外溢和二次创新

本文利用专利竞赛模型 ( patent race) ,探讨技术引进及其二次创新活动中技术引进费用与自身应用性研发投入的关系以及二次创新速度和市场均衡时参与该竞赛的厂商数目的决定。同时也分析了研发外溢效应对模型的冲击。文章的主要结论是 :技术引进与自身应用性研发投入是互补抑或替代关系需视两者相对大小而定。双方的关系呈现阶段性变化。此外 ,随外溢效应的增强 ,整个参与竞赛的厂商数目和厂商应用性研发投入水平均趋于下降 ,但是整个社会引进技术的二次创新速度却趋于加快     

原始创新与区域发展

原始创新是我国新世纪科技发展的战略新思想.采取定性与定量相结合的方法,着重对区域进行原始创新的可行性和显著效应进行了深入探讨,并提出了相应的发展策略.     

试论生态旅游的绿色技术创新

如何在发展生态旅游的同时,实现经济、社会及环境效益的协调,是生态旅游发展过程中面临的一个重要课题,而在生态旅游中实施绿色技术创新乃是发展生态健康旅游的关键.