The desired level of market orientation and business unit performance

Existing studies of market orientation have hypothesized that the strength of the market orientation/performance relationship depends on environmental variables such as market turbulence, technological turbulence, and competitive intensity. To date most empirical studies have failed to confirm these hypotheses; however, these studies (1) assumed that performance is a linear function of the achieved level of market orientation and (2) tested whether environmental uncertainty moderates this relationship. A complementary explanation for the impact of environmental variables on a firm’s market orientation arises from studies of organizational behavior that link the need for coordination and control to environmental uncertainty and organizational strategy. Building on this perspective, the authors argue that (1) environmental uncertainty influences the desired level of market orientation and (2) the gap between the desired and achieved levels of market orientation influence business unit performance. The authors test these hypotheses with data collected from multiple respondents in 308 US firms. The data analysis confirms that the desired level of market orientation is a function of market turbulence, competitive intensity, technological turbulence, and innovation strategy. In addition, the desired level of market orientation positively influences the achieved level. Finally, when the achieved level of market orientation is less than the desired level, business unit performance is a negative function of the gap between the desired and achieved levels of market orientation.

基于区域协调发展的长江上游经济带的战略地位与发展定位

长江上游经济带肩负着引领西部广大欠发达地区实现经济社会协调发展的重要历史使命,其发展在西部大开发中具有重要的战略地位和作用。长江上游经济带的战略取向应为：对内实施地区联合发展模式,对外充分利用资源优势,实现与长江中下游的良好对接;其发展定位应是：注重特色产业和战略产业的发展,以成渝经济区为增长极。以城市化和工业化战略辐射和带动整个长江上游经济带发展,并实现生态建设和经济建设的有机结合。     

对大众化教育阶段高职院校功能定位与发展评价的思考

随着高等教育特别是高等职业教育的迅猛发展,我国的高等教育已进入大众化教育阶段。本文分析了大众化教育阶段的时代特点和历史要求,明确了高职院校发展的功能定位,提出了高职院校建设与发展的评价指标体系,这对于高职院校贯彻落实科学发展观具有重要意义。     

皖南国际旅游文化示范区背景下的旅游文化产业发展研究——以黄山市为例

旅游文化产业发展是皖南国际旅游文化示范区建设的关键。本文以黄山市为例,通过对旅游文化产业发展现状和制约因素的分析,提出了提高思想认识、明确旅游文化产业发展定位,加强领导、创新体制机制,提升景区文化内涵、构筑旅游文化产品体系,打造旅游文化新业态、发展旅游文化商品,实施旅游文化品牌项目带动、培育旅游文化产业集群,深度营销、加大对外宣传促销力度,保护徽州文化生态、实现旅游文化产业可持续发展,加强旅游文化人才队伍建设等提升旅游文化产业竞争力的对策。     

思想政治课教学的反思与回归

政治课教学的课堂不应该是没有生命力和灵性的“心灵屠宰场”,反思一下教学最终的价值取向如何,教学活动是预设还是生成,是否带有“绿色”,使政治课教学回归生活之中,让学生享受学习的乐趣,张扬自己的个性,体验人生的价值。     

中国资本市场整合面临的机遇与挑战

进入21世纪,全球贸易市场和资本市场一直引发激烈的争论,特别是中国已经稳坐世界第三大贸易国的位置,甚至国内外都在预测,2007年中国有可能成为世界第一大贸易出口国。这不断地引起发达国家的业内人士和经济学界的震惊,海外投资者也更加看好中国这个"暴利"市场,一些人甚至认为,选好机会把资金投到中国市场上,几乎到处都可以获得"暴利"。     

两种类型旅游节事居民感知的比较研究——对泰安泰山国际登山节和东岳庙会的问卷调查

本文以泰安市传统的东岳庙会和泰山国际登山节为研究对象,探讨旅游地居民对不同类型日常重大节事的感知及其差异。结果显示,居民对两个节事各方面的积极影响都有明确认识。对于传统类型的东岳庙会,居民更看重其带来的社会文化利益;而对于现代类型的泰山国际登山节,提升地方形象的认知更强烈一些。从居民感知结果看,不同类型节事的功能特色已有一定分化,但远没有达到比较完善的程度,在旅游和社会发展方面的作用也还没有充分体现出来。要提高节事的举办质量和居民的积极性,应该在举办方式、政府及居民的参与方式和程度方面进行必要的改革。     

A fuzzy multi-criteria decision model for international tourist hotels location selection

The main purpose of this paper is to present a fuzzy multi-criteria decision making (FMCDM) model for international tourist hotel location selection. In this article we created 21 criteria for selecting the international tourist hotel location acquired from literatures review and practical investigations. And the methods of fuzzy set theory, linguistic value, hierarchical structure analysis, and fuzzy analytic hierarchy process are used to consolidate decision-makers’ assessments about criteria weightings. Finally, an empirical study for identifying the international tourist hotel location selection in Taiwan is conducted to demonstrate the computational process and effectiveness of FMCDM proposed by this paper.     

重塑自然资源管理新格局：目标定位、价值导向与战略选择

研究目的:立足新时代党和国家机构改革背景,分析自然资源管理改革目标定位和面临挑战,明确未来自然资源管理改革价值导向与战略选择。研究方法:文献研究法,综合分析法。研究结果:自然资源管理改革的目标定位是实现"五统一",即统一调查评价、统一确权登记、统一"多规合一"和用途管制、统一资产管理和统一督查监管。针对当前自然资源管理理论储备不足、开发利用伦理缺乏科学引导、开发和保护矛盾冲突长期存在、新管理体制效能有待实践检验等挑战,自然资源管理改革亟需注重"公平效率"、强调"永续利用"、融合"三资一体"、构建"有效市场",切实重塑自然资源管理新格局。研究结论:新时代自然资源管理改革应该以权籍为基础,完善自然资源市场体系;以规划为龙头,构建国土空间规划体系;以"三线"为底线,推进全域国土空间用途管制;以整治为抓手,推进"山水林田湖草"生命共同体综合治理;以法制为保障,构建自然资源管理法律体系,从而塑造"三体系一管制一治理"的自然资源管理新格局。     

Do the EU countries import at the same price? The case of coffee

The establishment of the Economic and Monetary Union was expected to determine price convergence in the market of the European Union, leading to the equilibrium theorized by the law of one price. This article investigates prices convergence in the coffee market among European importers. Coffee is not only a tradable and traded good, but also one of the most valuable traded commodities. We account for different qualities of coffee in a hedonic regression model, which isolate and remove the effects of factors that might affect price dispersion. Adjusted import prices result to be significantly different between European Member States, and do not support the hypothesis of a deepening European market integration.