Allocating an advertising budget to international travel markets

Deciding on advertising appropriations is a common problem to all National Tourist Offices. The Austrian National Tourist Office now employs a decision support model allowing for inclusion of managerial judgments. In tourism, like elsewhere, application of standard optimization routines to marketing decision making is straight- forward, once the relationship linking market response to input has been modeled adequately. A tailor-made decision calculus procedure eliciting managerial judgments on the relative importance of the factors determining a receiving country's travel market share provides the weights otherwise inaccessible by objective parameter estimation. A tourism manager thus can evaluate countries as tourism generators and allocate an advertising budget accordingly.     

Stock Market Valuation of Deferred Tax Assets: Evidence from Internet Firms

Abstract:   We use the provisions of SFAS No. 109 , Accounting for Income Taxes , to examine the extent to which stock prices of Internet firms were associated with expectations of future profitability before versus after the 'market correction' in early 2000. We find that the valuation of deferred tax assets of firms with business models reliant on the level of web site traffic was significantly greater after the market correction. In our view, this evidence is consistent with pre‐correction mispricing.     

辽宁省农产品电子商务发展对策分析

文章运用SWOT方法分析了辽宁省农产品电子商务的应用现状，运用SPSS软件进行了电子商务与第一产业关系的实证研究，并在此基础上提出了有针对性的对策建议。     

G-政府的初步研究

政府使用的信息占整个国家或地方有效信息的85％以上，而这些信息的85％和空间定位有关，即政府使用的信息的72％与空间有关。因此以空间信息存储、分析和处理为核心功能的地理信息系统（GIS）与政府结合是必然趋势。因特网上的应用使GIS变得更强在和广泛，文章在此基础上提出了G－政府的概念，并从面向商业的政府、面向公众的政府和面向政府的政府三个方面对G－政府进行了论述，同时对G－政府实现的关键技术做了简单介绍。G－政府的应用，证明了GIS和因特网是促进政府更好发展的有效途径。G－政府的实现对于政府信息化工作具有十分重要的作用。     

基于Internet的多通道用户界面

提出了网络多通道界面模型、语音和指点相结合的基于上下文的查询、基于主通道的整合策略,并将受限的自然语言(汉语)理解技术应用于多通道交互中。文章给出了两个实例:汉语语音驱动的多通道文件管理器和网上购物多通道界面的ActiveX控件。结果表明,以上技术有助于提高人机交互的自然性和效率。     

Comparing the impacts of Internet technology and national culture on online usage and purchase from a four-country perspective

The Internet has successfully generated an ever-expanding cohort of users for all its major concomitant activities, including information gathering, communications and transactions. So far no attempt has been made to validate whether such a success is so deep as to transcend national cultures. Nor any work has been conducted to compare the internationalisation¹ performances between online usage activities. The current study addresses these two research gaps from the perspective of four countries, i.e. Britain, Germany, Japan and Taiwan. Results show that although the technological forces have been quite successful in internationalising overall online usage activities, they succumb to the cultural forces as far as only the transactions activity, or more colloquially online purchase, is concerned. This indicates the relative difficulty in internationalising online purchase vis-à-vis other online usage activities. Further research on locating a series of step functions or kick-off time points regarding the development of online purchase is suggested.     

知识产权与网络经济

产权是一个社会的基本经济规则，它从根本上决定经济的组织和效率。知识产权是现代经济增长的基本因素，与企业制度的安排从而与市场效率有关。对现代经济来讲，知识产权最重要的实现形式是企业制度的安排，同时企业制度也是重要的保护知识产权的方式，法律上的保护更多的是事后救济。     

从无锡看区域性网上商店的经营策略

网上商店在经营中普遍遇到了商品交易数量少、无传统资源支撑及高成本运作等困难,区域性网上商店要发展必须对其本身有一个战略的认识,并能解决好成本控制问题。对于区域性网上商店,除了要提供价格优惠的商品外,还应该坚持本地化发展,坚持地域性和业务性联合,并采用商品价格依据配送时限而定的物流配送体系,从而有效降低配送成本,最终实现区域性网上商店从生存到发展的目的。     

中国当代消费形态下的广告理论述评

中国用几十年走完了西方发达国家一个世纪的经济发展历程，各种理论在中国广告市场得到广泛实践。这些广告理论与消费形态是否契舍，决定了广告理论能否正确地指导实践、引导消费。中国当代消费形态是以消费者为中心，并呈现出许多中国特色，因此，必须进一步完善和发展广告理论以适应新消费形态。     

THE LAST MILE: AN EXAMINATION OF EFFECTS OF ONLINE RETAIL DELIVERY STRATEGIES ON CONSUMERS

The Internet has increased the level of importance of the end‐consumer market to transportation carriers. In two between subject experiments, carrier disclosure on retail merchant websites is examined as a strategic differentiation strategy. Predictions are offered concerning effects of carrier disclosure strategies on product delivery‐related expectations, consumer attitudes, and intentions to purchase a product online. Results from Study 1 reveal significant differences between disclosure and nondisclosure of the carrier for numerous product delivery‐related variables, as well as many differences between the six carriers examined in this first study. Study 2 extends these findings by showing that providing consumers with a choice of carrier leads to increased levels of satisfaction with the online experience and greater willingness to buy, relative to nondisclosure and disclosure strategies.