客户关系管理与呼叫中心的结合

客户关系管理(CRM)是企业的一种经营策略、管理理念,在实践上就表现为一套软件和技术的使用,呼叫中心作为实现CRM的信息技术支撑,在CRM战略中扮演着越来越重要的角色,文章针对两者的关系和技术上的运用进行讨论,提出了基于CRM的呼叫中心是未来的发展趋势。     

物流企业基于互联网的营销策略探讨

文中从物流企业基于互联网营销的优势入手,从四个方面分析了物流企业基于互联网营销存在的问题;最后从思想上重视网络营销,物流企业营销网站建设策略,物流网站推广策略,利用互联网开展物流合作营销等方面探讨了物流企业基于互联网的营销策略。     

基于Internet/Intranet的供应链管理信息系统研究

分析了供应链和供应链管理的基础,并针对一个MIS的模块结构实例,给出基于Internet/Intranet的供应链管理信息系统的一个例子。     

DEA evaluations of long- and short-run efficiencies of digital vs. physical product “dot com” companies

This paper applies Data Envelopment Analysis to determine relative efficiencies between internet dot com companies that produce only physical products and those that produce only digital products. To allow for the fact that the latter are relatively inexperienced, a distinction is made between long- and short-run efficiencies and inefficiencies, with a finding of no statistically significant difference in the short run but digital product companies are significantly more efficient in the long run. A new way of distinguishing between long- and short-run performances is utilized that avoids the need for identifying the time periods associated with long-run vs. short-run efficiencies and inefficiencies. In place of “time,” this paper utilizes differences in the “properties” that economic theory associates with long- and short-run performances.     

基于物联网的自动入库管理系统及其应用研究

利用RFID电子标签作为产品识别的手段,利用物联网来获取入库产品的详细信息并自动生成入库单,从而提出了基于物联网的自动入库管理系统的基本原理,对系统的结构和功能进行了分析,并通过应用实例说明了系统的优点。     

Group decision-making: Head-count versus intensity of preference

This paper puts forth a framework for reshaping the group decision-making process. The proposed framework extends from the usual one-issue-at-a-time decision-making to one that involves several related issues simultaneously. Weaknesses of the traditional majority voting mechanism are first identified, and then a different voting method that takes each individual voter's sentiment into account is discussed. Specifically, a decision-maker is asked to express his/her intensity of preference for the issues encountered. Three hierarchical structures—benefits, costs, and risks—are developed to evaluate the alternatives. Due to the nature of pairwise comparisons and synthesis, the proposed method is amenable to consensus building and has higher reliability and consistency. It can be used for candidate selection, e.g. governmental election, when a large population is involved. It is also effective for resource allocation and prioritization when a small group or business is concerned. We believe the proposed approach has potential for resolving deficiencies of the conventional voting mechanism, and can be applied to many real-world problems. Its implementation on the Internet is also discussed.     

论网络生态学在管理中的应用

通过对生态学中生物群落等理论的阐述和分析,引发对网络生态学的基本概念与研究方法的探讨,给出了网络生态学的定义,并指出了网络生态学应该展开研究的3个领域。随后介绍了网络生态学的一些重要应用,例如,分析网络游戏产业的生态链,分析网络游戏产业存在的问题；建立电子信息产业的生态模型,并提出分析其生态环境的评价体系；以及运用生态学相关知识,建立科技自主创新生态群落模式。最后进行总结,并提出网络生态学进一步发展的方向。     

基于RIA的视频点播系统

描述了Rich Internet Application产生的背景、发展现状、一些RIA应用案例、Flash Video的优势和设计概述,展示了一个RIA(Rich Internet Application)程序--基于RIA的视频点播系统的整个开发流程(包括前端应用程序设计和服务器端数据管理)和一些应用技巧,如网络中视频播放涉及的预载等待算法,Flash最终生成的swf文件的防盗措施,讨论了一些关于用户体验方面的细节问题,如鼠标滚轮的利用,选择的优化等等,介绍了这个视频点播系统的用途.     

现代银行经营模式--网上银行

Internet的爆炸性发展，带来了全球信息化的革命，同时，还开辟出了一种新的商业交易模式，即电子商务。电子商务的推广和应用，促使银行建立网上银行，使现代银行进入全新的发展时期。本文浅析了网上银行建设的主要领域、竞争优势、发展中遇到的问题，同时提出了相应的对策、建议。     

博客营销的应用分析

博客是互联网上新兴的信息传播方式，而博客营销的应用还不为人们所熟知。本文介绍了博客作为网络营销工具的特点，分析了博客的网络营销价值，着力探讨了企业的博客营销应用和博客营销在当前发展中面临的挑战。