The evolution of consumer knowledge and sources of information: Hungary in transition

The authors’ research in Hungary during the period of transition to a market economy provides an opportunity to examine the evolving relationships between consumer product knowledge and its antecedents, including advertising, personal search, interpersonal sources, and brand experience. Their findings, based on survey data collected in Budapest in 1992 and 1998, indicate that the market information variables explain more variance in consumer knowledge later rather than earlier in the transition. Advertising is an important predictor of consumer knowledge later but not earlier in the transition, personal search is important at both times, and interpersonal sources are not important in either time period; brand experience is negatively related to knowledge earlier in the transition and positively related later in the transition. This study allows one to begin to understand the boundary conditions associated with studies conducted in developed economies. Managerial implications for firms investing in transitional economies are presented. Robin A. Coulter (robin.coulter@business.uconn.edu) is Ackerman Scholar and an associate professor of marketing in the School of Business at the University of Connecticut. She received her Ph.D. from the University of Pittsburgh. Her research interests include branding, cross-cultural consumer behavior, advertising, and research methods. Her work has appeared in theJournal of Consumer Research, the Journal of Consumer Psychology, theJournal of Applied Psychology, and theInternational Journal of Research in Marketing. Linda L. Price (llprice@email.arizona.edu) is Soldwedel Professor of Marketing in the Eller School of Management at the University of Arizona. She received her Ph.D. from the University of Texas at Austin. Her research combines qualitative and quantitative methodologies to examine the active, emotional, imaginative aspects of consumers’ decisions and activities, and the social and cultural context of marketplace behaviors. Her work has appeared in theJournal of Consumer Research, Journal of Marketing, and other leading marketing, management, and social science journals. Lawrence Feick (feick@katz.pitt.edu) is a professor of business administration in the Katz Graduate School of Business at the University of Pittsburgh. He received his Ph.D. from Pennsylvania State University. His current research focuses on cross-cultural consumer behavior, consumer word-of-mouth, and referrals. His work has appeared in the Journal of Marketing, theJournal of Marketing Research, the Journal of Consumer Research, Psychological Bulletin, andPublic Opinion Quarterly. Camelia Micu (camelia.micu@business.uconn.edu) is a marketing doctoral candidate at the University of Connecticut. Her research interests include advertising and product trial and cross-cultural consumer behavior.     

互联网机房的建立与优化方法

该文结合嘉兴学院校园网的实际情况．充分考虑公共机房网络接入因特网后便于管理或访问的优化问题，从技术角度比较了网络联接的优劣，提出了优化的方法。     

网络营销满足了消费者的个性化需求

消费需求发展史是一个周而复始的轮回过程。人类生产力水平、科技水平、化环境发展到今天，人们的消费需求已完全个性化。企业应充分利用Internet的发展优势，进行网络营销，这是个性化满足的新方向。     

基于多类SVM的网络故障诊断

在分析网络故障诊断的工作原理的基础上，提出基于多类支持向量机处理网络故障的方法，这种方法只需要小样本训练故障分类器便可进行多故障的识别和诊断。实验表明：利用本方法实现的系统在进行网络故障诊断时可取得较好的效果。     

基于Internet的研究生教育信息网络系统设计

研究生教育管理的信息化与网络化势在必行,本文在分析研究生教育管理软件设计及使用中存在问题的基础上,提出了一套较为完整、实用的基于Internet的研究生教育信息网络系统设计方案。     

互联网对高校图书馆的影响及对策

互联网的发展对学校图书馆工作人员及工作方式产生了重要影响,为保证工作质量,图书馆工作人员必须在思想观念、知识结构及工作方式等方面进行改进,以适应新形势,更好地满足师生的需求。     

试谈网络时代大学生思想道德教育

21世纪 ,互联网影响着社会生活的方方面面。如何在“网络时代”加强对大学生的思想政治教育成为一个无法回避且亟待解决的重大问题。由于网络文化的特点 ,我们可以清醒地认识到 ,互联网对高校思想政治工作的影响既有正面的 ,也有负面的。因此 ,高校的管理者要高度重视网络道德的宣传教育 ,使互联网真正成为德育教育的新平台。     

论传统企业与电子商务

互联网技术的不断发展给全球经济带来新的革命，同时了改变了整个商业社会的竞争格局，使传统企业面临着新的机遇和挑战，利用INTERNET开展电子商务，企业可以拥有更广阔的市场和更优势的发展渠道。     

广告形象性别研究述评

广告形象的性别研究主要从两个方面来进行：一方面是对广告形象性别进行内容分析和描述性阐释。另一方面是研究广告形象的性别因素对受众的影响。在当前广告信息爆炸的背景下。从受众的意识性和无意识性两个角度研究广告形象性别的影响效果成为新的课题。     

“互联网+”时代下人力资源管理的转型研究——以A健身俱乐部为例

对人力资源管理领域而言,“互联网+”时代正面临着传统与新兴的融合。因此,在全面了解人力资源管理新趋势的前提下,如何在新形势下基于互联网思维,迎合企业发展需要,改革传统管理模式,创新发展互联网背景下的人力资源管理显得尤为重要。研究开始介绍了相关概念,分析了“互联网+”时代对人力资源管理的影响,而后介绍了A健身俱乐部的人力资源管理现状及其问题,最后结合当今时代特点为其明确了转型目标、转型对策及保障措施,为企业更好地实现新时代下人力资源管理提供了参考。