商务英语广告中模糊性语言积极创意及汉译对策

商务英语广告的语言模糊性处理是一种语言挑战,但这种语言运用及其跨语言转换时的积极歧义层面,也为商务英语广告制作及其汉译提供了创意空间。尤其是在修辞格使用与翻译操作中,更应该有意利用这种语言模糊特性的积极面,以追求生动、形象、动感的艺术效果。本文从模糊性语言理论着手,对商务英语广告的修辞格现象进行了分析和论述,并提出了相应的汉译策略。     

企业网站策划与分析

企业网站的建设要耗费大量的人、财、物,特别是中小企业建立电子商务网站更应该谨慎行事。本文根据企业网站的特征、企业建站的可行性分析、企业网站设计分析、企业网站策划等方面,讨论了企业网站或企业电子商务网站的建设,给出了企业建设网站之初必须要完成的工作步骤。     

网络时代对大学生人际交往的冲击和影响

网络时代的到来影响着大学生的人际交往。网络的应用使大学生“网民”增多 ,交往观念、交往方式、交往范围和交往内容都发生了重大的变化。     

企业网络财务信息披露调查与分析——来自河北省的案例

网上获取财务信息是管理者和投资者获取信息的主要途径之一,本文选取河北省上市为样本企业调查了企业网上财务信息的披露情况。调查发现,绝大部分企业建立了自己的网站,但普遍存在网上财务信息披露水平不高、财务信息披露量参差不齐、披露形式单一、对信息的安全性重视不足、数据更新不及时等问题,针对这些问题提出了改进建议。     

关于网络视频心理咨询的思考

计算机和互联网技术促进了网络心理咨询的发展。网络视频心理咨询是最接近现实面对面心理咨询的一种网络心理咨询方式。本文通过对网络视频心理咨询的可行性分析,认为它将会成为未来网络心理咨询的主要方式,并对网络视频心理咨询的构建和方法取向提出了建议。     

The e-integration dilemma: The linkages between Internet technology application, trading partner relationships and structural change

The evidence from an empirical study involving 281 Australian organizations suggests that the availability, open nature, and (comparative) ease of implementation of Internet technologies for integration with trading partners, whilst on the one hand providing the means by which organizations can integrate processes and systems in a cost effective way, can amplify the need for both structural change and closer collaboration with trading partners. The relationships proposed and tested in the model are justified and explained based on a number of theoretical perspectives. These include Transaction Cost Economics, Socio-technical Systems, Resource Dependency, Knowledge Based View, Stakeholder Theory and Organizational Learning. The implications of the findings for Transaction Cost Theory are noteworthy firstly because they support the appropriateness of the inter-organizational governance structure in the context of this study, and secondly because although application of these technologies may reduce information search and related costs, whether this necessarily leads to reduced coordination costs is problematic. The potential benefits from improved coordination may be constrained by the perceived costs, and risks, of transition to new structural forms. The implication for practice is that increased use of Internet technologies creates substantial pressure to invest in organizational change. The attractiveness of investing in technologies that place managers in a position where they need to promote organizational change in order to extract adequate returns creates a significant dilemma. On the one hand Internet technologies enable extensive sharing and integration of data among trading partners, but at the same time they create conditions requiring managers to embrace fundamental organizational change in order to leverage the potential of such integration.     

Strategic Regulation Policy in the Internet

Some countries are importers while others are exporters of global backbone connectivity. At the same time, input components such as local access are non-traded. This paper analyzes a non-cooperative regulatory game between importing and exporting countries, assuming that the prices of both traded and non-traded inputs can be regulated. We show that exporting countries choose a more restrictive regulation of non-traded goods than importing countries do. We further show that a requirement of international non-discrimination may hurt importing countries, and give firms producing traded inputs incentives to invest in quality degradation.     

网络营销及其策略组合分析

信息网络化的浪潮正在席卷全球 ,企业的生存竞争空间正逐步从传统市场转向网络空间市场。以 Internet为核心支撑的网络营销正在发展成为现代市场营销的主流。互联网对传统经营方式产生的巨大冲击 ,使网络营销形成了新的营销理念和策略。网络营销策略组合包括网页策略、产品策略、价格策略、促销策略和网络渠道策略及其相互组合。网络营销的理论基础包括直复营销理论、关系营销理论、软营销理论和整合营销理论。     

网络搜索引擎——功能、使用技巧与检索策略

伴随Internet爆炸性的发展,以及网上信息资源的快速增长,网络搜索引擎便应运而生了。而如今越来越多的研究者依赖于搜索引擎获得信息,人们的工作、学习、生活与网络搜索引擎已密不可分,把搜索比喻成是一种生活方式已毫不为过。所以,认识和研究网络搜索引擎有着非常重要的现实意义。     

TCP/IP拥塞控制研究

综述了Internet上TCP/IP拥塞控制研究方面一些最新的工作,分析了拥塞控制的原理、TCP/IP拥塞控制所使用的典型技术,并着重论述了TCP/IP拥塞控制所面临的问题,包括自相似性问题、效率问题、区分服务等问题,并提出进一步研究的方向。