网络信息资源组织管理评价研究

作为全球性最大的信息库，互联网提供的网络信息资源在发展中突出存在信息组织管理混乱现象。针对该问题，在对国外网络信息资源评价研究回顾分析的基础上，提出了网络信息资源组织管理的问题和建议。     

IE使用安全策略研究

Internet是一个信息中心,其影响已经渗透到了人类社会的各个角落.然而它是一个面向大众的、开放的网络,用户在使用浏览器浏览网络时可能面临安全问题.本文以IE6.0为例说明如何设置IE以降低信息安全风险.     

Internet impacts on supply chain management

The traditional way of managing supply chains has changed dramatically over the last 5 years. Face-to-face management, manual tracking systems, paper-dominated order processing systems, and wired communication links were the primary management tools available to logistics managers. Today, they are obsolete. The article provides an overview of some of the new tools and trends discussed in this issue, including website structure, e-purchasing, electronic marketplaces, building vendor relationships, and the use of the Internet in managing supply chains in China.     

Strategic Internet application trends in supply chain management

The Internet is evolving as a powerful force in the new marketplace where the nexus of competition has changed from individual firms to efficient supply chain networks both between firms and within industries. This study explores Internet adoption patterns and operational applications in US supply chain networks. The data reveal that the integration of the Internet into supply chain management applications has increased and has moved away from indiscriminate application of novel Internet technologies towards becoming a focused endeavor with precise expectations and measurable goals. Specifically, the study finds that Internet usage within supply chains is maturing as evidenced by enhanced and increased productivity, reduced costs and increased profit for participating firms.     

Process implications of the use of the Internet in new product development: a conceptual analysis

New product development requires a long and detailed process with numerous activities such as product line planning, strategy development, concept generation and screening, business analysis, development, testing and validation, manufacturing development and commercialization. Furthermore, each of these activities has its own unique requirements, some requiring information collection from the market, whereas others requiring the collaboration of different people who are involved in the new product development activities. This paper investigates the Internet's role in these activities and develops research propositions. In addition, it discusses how the impact of the Internet might change based on different products and different organizational conditions.     

从语用学的角度分析英语广告语言的特点

本文从大量的英语广告实例入手,探讨英语广告语言的词汇、句式和修辞等三大特点,并从语用学的角度对英语广告语言的语用基础进行分析。     

Is globalization a road to duopoly?

In global markets, the market shares of the two or three biggest firms sum up more than 90 percent and firms do marketing efforts. However, the classical neo-walrasiano theoretical framework only is able to justify these stylized facts with particular firms’ cost structures, being one reason the presumption that there are no information costs. Towards the rationalization of those stylized facts, I study the evolution of the market structure in a model of price advertising with a variable that controls the degree of openness of regional markets. The main result of the model is that in equilibrium the structure of a global market is the duopoly.     

建设行业虚拟团队的构建

虚拟团队是基于现代信息技术。进行跨时间、空间和组织边界的协同工作而形成的群体。这种方、式能促进对人才综合利用、提高工作效率和降低成本，这符合建设行业进步和发展的需要。构建虚拟团队包括硬件建设、清晰的目标、有效的管理和高素质的成员。实践证明，虚拟团队可有效地应用于建设行业。     

Information congruity in scarcity appeal: A structural equation modeling study of time-limited promotions

Although market scarcity such as time restriction is widely used in retail advertisements, its impact on product message processing and product evaluation is still subject to controversy. In this study, analyses through structural equation modeling indicated that (i) scarcity had no impact on product message processing, (ii) scarcity had a direct impact on product evaluation as a heuristic cue when the value inferred from scarcity was congruous with the worth derived from product message, and (iii) scarcity lost its impact on product evaluation when the value inferred from scarcity was incongruous with the worth derived from product message, and the incongruity prompted scrutiny of product message, resulting in a mediated impact of product message on product evaluation through product message processing. In conclusion, the results supported an information congruity theory of market scarcity.     

云计算相关问题及其在高校中的运用价值

云计算是计算机科学技术与网络互联技术结合创新发展的产物,已经成为引领未来世界信息产业的关键性技术和手段。云计算在教育领域体现出了很大优势,改进学习方式,改造学习环境,同时可以降低IT成本,对于提高高校现有资产的效率、利用率和灵活性具有重要影响意义。