‘Communities of resistance’ and the use of newspaper discussion boards: Polish workers in Japanese foreign investments

This article examines the content of 200 posts on newspaper discussion boards by workers in a cluster of Japanese foreign investments in Poland. The conclusions are first, that the material experiences of workers generate a set of themes in relation to the labour process with regard to wages and working conditions, bullying and monitoring that exhibit similarities across countries. Second, we argue that an analysis of the discourse used is shaped by political and institutional conditions, which reveal national differences in how workers perceive and locate their exploitation. Finally, in relation to debates about workers’ resistance and the use of the Internet we argue that the interaction of themes related to the material experience of work are intertwined with institutionally embedded understandings of exploitation, which not only enable a shared framework for venting, but also provide the basis for a community of resistance.     

Container drayage problem with flexible orders and its near real-time solution strategies

This article studies a container drayage problem with flexible orders defined by using requiring and releasing attributes as a unified formulation of various order types. A determined-activities-on-vertex (DAOV) graph introduces a temporary vertex set to formulate different truck statuses. The problem is formulated as a mixed-integer nonlinear programming model based on the DAOV graph. Four strategies including a window partition based (WPB) strategy are presented and evaluated extensively to solve the problem. Results indicate that the WPB method could solve the problem effectively and efficiently. Furthermore, this method is robust considering the operating time biases compared to other algorithms.     

网络段子:微传播时代的全民狂欢

藉由"微媒介",网络段子作为新媒体写作家族的成员,因其短小精悍、发表无限制、娱乐性强的特征,契合了当下快节奏的生活,迅速形成全民写作热潮。它直面现实,消解权威,颠覆传统,调侃生活,娱乐大众,成为微传播时代大众精神消费的狂欢。     

Green moms: the social construction of a green mothering identity via environmental advertising appeals

This study explores emerging green motherhood discourse as framed by green advertising in pregnancy magazines. It takes an interdisciplinary perspective, drawing on reflexive modernization, feminist studies and critical discourse analysis and reveals how advertising represents a double bind for mothers. Textual analysis of a sample of green ads in FitPregnancy indicates ads present expectant mothers with solutions for resolving the challenges of parenting in an age of widespread environmental threat, while simultaneously reinforcing those same lifestyle choices that are thought to exacerbate the environmental crisis. This green mothering discourse appears to empower mothers and offer solutions to the risks of pregnancy, while in reality relegating the mother to the sidelines, rendering her nearly invisible while the child is promoted as the primary subject and brands as sources of expert knowledge. These results speak to the broader ways in which seemingly neutral texts work to frame and reinforce certain ideologies.     

An investigation of the influence of cinema environment on advertising effectiveness

Many advertisers are looking to cinema advertising as a nontraditional medium to reach consumers. Although several scholars have examined the effectiveness of this advertising vehicle, there is a dearth of empirically grounded research on how to improve such effectiveness. This study, based on the reactance and the equity theories, is probably the first academic project investigating how to manipulate an advertising environment in a real movie theatre to maximize advertising effectiveness. Results indicated that audiences in a distractive environment held a more positive attitude toward cinema advertising in general, but those in a restrictive environment were more likely to remember the advertised brands. In addition, the provision of ticket price information improved audiences’ acceptance of cinema advertising, but did not enhance recall. Moreover, the influence of ambient scent emitted into the atmosphere in a cinema room on ad recall dissipated when movie viewers became accustomed to such stimuli. Based on these findings, theoretical discussions and recommendations for practising managers were made.     

Crowdsourcing and work: individual factors and circumstances influencing employability

The development of a fast and reliable Internet, new technologies online payment systems, and changes in work structure that enable and demand flexible working patterns have driven a move to a new form of Internet‐enabled labour exchange called crowdsourcing. Evidence from an in‐depth qualitative study is presented, focusing on selected users' interactions and experiences of working on two UK‐based crowdsourcing platforms. The paper shows that workers engaged in this form of labour exchange need to deploy existing employability skills and networks to effectively meet the challenges, and take advantage of the opportunities, that crowdsourcing presents. Individual factors and circumstances emerge as paramount for workers' continued engagement in this form of employment. Using selected components from an employability framework, the findings suggest that crowdsourcing can offer new pathways to practising skills and enhancing employability for some workers.     

The effect of host country Internet infrastructure on foreign expansion of Korean MNCs

This study examines the effect of host country Internet infrastructure on a multinational corporation (MNC) foreign expansion. Using Heckman’s selection model on a sample of 2589 subsidiaries of 487 Korean MNCs between 1990 and 2011, we find that host country Internet infrastructure is important in MNC expansion decisions. In addition, we find that a well-developed Internet infrastructure within a host country leads to more investments from MNCs producing consumer over industrial goods and is more attractive to domestic market followers than market leaders. We find that the host country’s Internet infrastructure is important for an MNC foreign expansion decision, suggesting that efficient communication within an MNC is critical in coordinating globalized MNC subsidiary operations.     

Toward an Integrated Model of Purchase Intention of Dietary Supplements in Sexually Oriented Advertising

This study was designed to examine antecedent factors that yielded a model of purchase intention of dietary supplements in sexually oriented advertising. Results suggested that sexual cognition, gender difference, individual attitude toward advertisements, and product involvement were yielded as key predictors toward people's purchase intention of dietary supplements. However, sexually oriented advertising did not considerably increase their purchase intention. A regression analysis also loaded sexual cognition and product involvement as two key determinants in the model of purchase intention of dietary supplements. Moreover, people with a more positive level of sexual cognition significantly resulted in their higher degree of purchase intention of dietary supplements.     

小微机构以互联网方式接入金融信用信息基础数据库问题探讨——以吉林省为例

为支持小微机构健康、快速发展,中国人民银行长春中心支行按照省级平台一口接入的模式,积极组织小微机构有序开展接入金融信用信息基础数据库工作,但由于小微机构认识程度不够、业务管理不规范、接入费用高等因素,严重影响了接入进度。近期中国人民银行征信中心推出了互联网接入方式,并进行试点运行。以吉林省为例,分析接入模式转换时需要解决的问题,并提出相关政策建议。     

Predicting Consumer Avoidance of Native Advertising on Social Networking Sites: A Survey of Facebook Users

Abstract

As a result of constant efforts to improve consumers’ online advertising experiences, native advertising has started to gain popularity on social networking sites (SNSs). This survey study examined antecedents of avoidance of native advertising on SNSs and the moderating role of consumer skepticism toward native advertising. Our findings suggest perceived intrusiveness and perceived informative and entertainment advertising value as major antecedents of consumer advertising avoidance. Additionally, the number of brands that consumers are following on SNSs and negative communication among peers on SNSs were found to be factors affecting native advertising avoidance. Finally, consumer skepticism toward native advertising was found to be an important moderating variable in the mechanism of advertising avoidance on SNSs.