How different types of partners influence innovative product sales: Does technological capacity matter?

Extant empirical studies examine the effect of different types of partners on innovative product sales. Although these studies present ambiguous results, little research pays attention to the factors leading to this ambiguity. Therefore, this study investigates how technological capacity affects the relationships between different types of partners and innovative product sales. Based on a sample of manufacturing firms from the technological innovation survey, this study reveals several interesting results. First, for the sales from significantly improved products, technological capacity positively impacts on the links between the sales and collaborations with suppliers and also with customers, but negatively moderates with competitors and with research organization. Second, however, on the sales of marginally changed products, technological capacity negatively affects the collaboration with suppliers, but positively impacts on alliance with research organizations. These results increase understanding of the relationships between different types of partners and innovative product sales.     

销售人员薪酬体系设计

针对销售人员的工作特征,从基本薪酬、可变薪酬和间接薪酬三个方面对销售人员的薪酬体系进行分析。重点设计了销售人员的可变薪酬体系,对可变薪酬的确定依据、支付水平和支付方式进行详细设计,通过短期绩效和长期绩效的平衡机制,来实现销售人员薪酬激励效应的最大化。     

The effects of sales promotion strategy,product appeal and consumer traits on reminder impulse buying behaviour

This article investigates factors of marketing communications and consumer characteristics that induce reminder impulse buying behaviour. Study 1 applies the antecedent, process and consequence approach to investigate the essential differences between reminder impulse buying and pure impulse buying. The results of Study 1 reveal that reminder impulse buying significantly differs from pure impulse buying on motivation, buying goal and decision evaluation. Study 2 further examines how sales promotion strategy might affect reminder impulse buying, with product appeal and consumer traits as moderating factors. Both sales promotion strategy and its interaction effects with product appeal are found to have significant influences on reminder impulse buying. Specifically, an instant‐reward promotion promotes stronger reminder impulse buying than a delayed‐reward promotion. Furthermore, both a utilitarian product appeal with a price discount promotion and a hedonic product appeal with a premium promotion can encourage greater reminder impulse buying.     

Decomposing the sales promotion bump accounting for cross-category effects

Extant research on the decomposition of unit sales bumps due to price promotions considers these effects only within a single product category. This article introduces a framework that accommodates specific cross-category effects. Empirical results based on daily data measured at the item/SKU level show that the effects of promotions on sales in other categories are modest. Between-category complementary effects (20%) are, on average, substantially larger than between-category substitution effects (11%). Hence, a promotion of an item has an average net spin-off effect of (20 − 11 =) 9% of its own effect. The number of significant cross-category effects is low, which means that we expect that, most of the time, it is sufficient to look at within-category effects only. We also find within-category complementary effects, which implies that competitive items within the category may benefit from a promotion. We find small stockpiling effects (6%), modest cross-item effects (22%), and substantial category-expansion effects (72%). The cross-item effects are the result of cross-item substitution effects within the category (26%) and within-category complementary effects (4%). Approximately 15% (= 11% / 72%) of the category-expansion effect is due to between-category substitution effects of dependent categories.     

美国官方OFHEO房价指数探析

美国OFHEO房价指数作为由美国官方权威机构发布的季度房价指数,在美国房地产业具有广泛的影响力。本文对其发展渊源与运行机理进行介绍与探讨,以期为中国房地产指数的相应研究提供借鉴。     

“剪刀差”问题的对策研究

本文首先指出了传统的房地产销售预测方法的不足。为了改进原有的预测方法 ,作者结合影响单个房地产销售量各项因素的特殊性和模糊性 ,运用模糊数学的理论与方法 ,建立了新的数学模型并将其成功地运用于实践 ,取得了较好的效果 ,其理论与方法具有较高的参考和应用价值。     

我国银行不良资产处置方法探讨

目前我国金融资产管理公司处置银行不良资产的主要方法是债转股,借鉴国际上银行不良资产处置方法,大致有债转股、重组、证券化、销售等,应结合我国国情来运用这些方法,以使我国不良资产处置方法多样化。     

体验型产品在线评论与消费意愿及销量的关系——以价格为调节变量

随着网络在线交易的迅猛发展,在线评论等网络口碑传播的重要性日益凸显。以体验型产品为研究对象,以信号理论和"刺激-反应"理论为指导,建立"在线评论-消费意愿-在线销量"模型分析三个要素之间的关系机理,并采用中介效应检验和调节效应检验进行验证,结果显示:在线评论作为一种信息刺激,其数量对体验型产品在线销量具有显著的正向影响,但在线评论质量效价评分对体验型产品在线销量的影响不显著,这与产品的类型有关;在线评论一是直接对在线销量产生影响,一是通过中介变量(即作为消费意愿替代变量的收藏量)传递影响,对在线销量产生作用;商品价格在在线评论和在线销量的直接和间接关系中都起到了正向调节作用,这与体验型产品交易过程中价格质量信号功能强于促销功能有关。实践中,企业可通过一些激励设计提高消费者在线评论参与度;进行更加科学化的网页设计,完善收藏功能,以方便消费者进行筛选和比较;注意防止盲目降价行为给消费者带来的负面影响,发挥好价格的信号作用。     

餐饮业在吉林省经济发展中的重要作用

餐饮业是满足人们对饮食方面需求的行业。“民以食为天”。餐饮业的快速发展满足了人们对吃好、喝好的要求,提高了人们的生活质量和消费水平,同时也促进了农业、农产品加工业、旅游业和会展业的发展。     

分散决策下的双渠道供应链补偿策略——基于消费者渠道选择行为

为了有效解决由于对消费者的争夺从而引发的渠道之间关于定价、服务水平、利润等方面的冲突,基于消费者渠道选择行为,构建了网络直销市场与传统零售市场需求模型和双渠道供应链利润模型,运用Stackelberg模型,在制造商与零售商实施分决策时,通过制造商对零售商实施补偿激励前后的对比,分析了消费者渠道选择行为对网络直销渠道和传统零售渠道定价、制造商与零售商利润以及供应链总利润的影响,并求得最优定价及制造商的最优补偿额度和零售商的最优销售努力水平,进行了不同情况下的双渠道供应链利润的比较分析。结果表明,无论制造商是否实施补偿激励,都应随着网络消费者比例的增加而增加其网络直销价格;零售商的零售渠道价格应根据网络消费者比例的增加先降低到一定水平后再提升。当更多的消费者选择网络直销渠道时,制造商的补偿激励水平和零售商的销售努力程度均会下降。制造商应提高其补偿水平,进而激发零售商提高销售的努力水平,并使双方利润及供应链总利润最大化。研究结果为基于消费者选择行为的供应链补偿研究提供了新方法,对双渠道的供应链补偿研究有借鉴意义。