北京市西瓜销售市场和典型零售商调查研究

从北京市西瓜价格走势、销售产地、品种等情况对北京市西瓜销售情况进行分析,并以北京市各区的西瓜批发零售点作为销售环节的调研对象,对零售商抽样调研进行成本效益分析。结果显示,从销售量上,农贸市场＞超市＞便利店,而在销售价格上,超市＞农贸市场＞便利店,三种零售商的利润率在10%～12%之间。最后提出对零售商进行基础建设升级改造、采用差异化战略和加大促销力度等方面的建议。     

The effectiveness of flyer advertising employing TMS： Key to scientific automobile sales innovation at Toyota

In this paper, the author shows the effectiveness of flyer advertising utilizing as a core technology Toyota Marketing System （TMS）. TMS is part of new JIT, which contributes to constructing a Toyota Sales Marketing System （TSMS）. This new TSMS is key to scientific automobile sales innovation at Toyota group dealers in Japan. This study describes the ＂flyer advertising effect＂, the ＂day of the week effect＂, and the ＂new car effect＂. Employing the Science SQC approach, these effects are acknowledged among those on the front lines of automobile sales as having a high level of investment efficiency and resultant customer traffic.     

Environmental Performance and the Market for Corporate Assets

Research summary : Scholars and policy‐makers have tended to assume that asset sales have a negative effect on stakeholders, but quantitative evidence to inform the debate has been scarce. In our research, we explored one way such sales could be beneficial: by facilitating the transfer of specialized capabilities used for environmental improvement. Employing quantitative data from a longitudinal sample of U.S. manufacturers, we find evidence consistent with the transfer of capabilities to or from acquired assets. Our results inform theories of ownership change and the conditional flow of capabilities among operations. They provide evidence as well of the existence of environmental capabilities. For policy‐makers they provide needed evidence and insight on the merits of regulations designed to limit asset sales. Managerial summary : It is often assumed that acquisitions harm environmental performance‐‐acquisition leads to greater emphasis on efficiency, while focusing on environmental performance is driven by managerial discretion. We propose instead that acquisitions might lead to improvement in environmental outcomes; the key is in knowing where to look for improvement. We studied thousands of facility‐level acquisitions and find that when a clean firm buys a facility from a dirtier firm, that facility's environmental performance improved. When a dirtier firm buys from a cleaner one, however, it is the dirtier firm's other facilities in the same industry of the target that improved. These results, along with extensions we undertook, suggest that managers and policy‐makers should view acquisitions as conduits rather than impediments in transferring environmental capabilities. Copyright © 2017 John Wiley & Sons, Ltd.     

湖南现代物流产业发展对策研究

本文讨论了物流产业在国民经济发展中的地位和作用,通过分析湖南物流业发展现状和发展前景,指出了湖南发展物流产业的优势和问题,并针对这些问题从政府和企业两个层面提出了一些可行的对策,旨在探讨湖南现代物流业发展策略,促进湖南现代物流业的健康有序发展.     

中国饭店集团化发展之路刍议

本文针对当前中国饭店集团发展的现状 ,从理论与实践的结合上提出了自己的一些看法。文章认为尽管中国饭店集团与国际知名饭店集团之间还有相当大的差距 ,但这是发展中国饭店业的唯一出路 ,我们已经别无选择     

网上交易的信誉与保障标记机制

我国网上交易中两种主要的信任机制——信誉积分和保障标记在网上交易中有着非常重要的作用。它们分别从增强消费者预测商家行为的能力和减少消费者的交易风险这两个角度来促进消费者对商家的信任。为了验证这两种机制,通过搜索程序获取了淘宝网上销售诺基亚5800手机的2875个商家的销售数据,其数据分析和验证表明:信誉和部分保障标记不仅对商品的销售有着显著影响,而且它们之间还存在交互作用。而另外一部分保障标记,由于消费者和商家接受的原因,对销售影响不显著。此外,慈善标记对销售也有着显著影响,并与信誉积分存在强烈的交互作用。     

民营企业销售人员高离职率的成因研究

销售人员高离职率是许多民营企业最头疼的问题。本文通过实证分析,从企业因素、个体因素、社会因素三方面寻找民营企业销售人员高离职率的原因,进而对民营企业人力资源部门提出了合理化的建议,以期引起这些相关企业的关注并对其有所帮助。     

控股股东的产权收益实现方式与利益输送转向——兼论中国的股权分置改革

控股股东与上市公司之间的利益输送可能是双向的:掏空或者援助。文章回顾并发展了西方的文献,对这种利益输送的双向性及其转换进行了模型化表述。文章认为:当控股股东难以通过股权转让来实现其产权收益的时候,除了现金股利分红,掏空几乎是唯一的选择,但当控股股东可以低成本进行股权转让时,控股股东就需要在股权转让收益与掏空收益之间进行抉择,甚至援助上市公司以提高股权转让价格。文章的结论对于中国的股权分置改革具有正向意义:放松对控股股东产权收益实现方式的管制(或者降低其交易费用),将会更好地保护中小投资者利益。     

二线城市本土零售业竞争的新思路

我国全面开放零售市场后,二线城市本土零售企业面对激烈的市场竞争态势,市场消费呈现出多层次多样化等特点,本土零售业既有优势也有劣势。二线城市的本土零售企业今后应主要采取“错位经营”的策略,突出自有特色,在二线城市的中心地带与外来零售企业开展营销竞争,同时还应实行多种延伸策略,避开竞争。     

重复交易模型在土地价格指数编制中的应用研究

研究目的:探讨重复交易模型在土地价格指数编制中的应用。研究方法:理论建模和实证研究相结合。研究结果:用该模型编制出2003—2008年杭州住宅用地价格季度指数,拟合度较好且通过各项统计检验。研究结论:重复交易模型在土地价格指数编制中的应用具有良好的效果。