水利水电地下洞室围岩分类

地下洞室围岩分类是评价地下洞室围岩稳定性的基础,也是地下工程规划选点、可行性评估、加固设计、工程造价、定额预算及工程施工的重要依据。本文介绍了我国水利水电地下洞室围岩分类的常用方法、分类目的、分类特点,以及水利水电地下洞室围岩分类存在的主要问题及发展方向。     

Golder's historical method in research in marketing

This article reviews a seminal article in the historical marketing literature — “Historical Method in Marketing Research: With New Evidence on Long-Term Market Share Stability” (Golder, 2000). The present study uses citation analysis and commentary to consider the contributions of Golder (2000) to the marketing discipline. This review explores why the article is seminal and how Golder's article influences marketing historical research. Golder's article is important for two main reasons. First for its findings, which contradict commonly held beliefs about long-term market share stability, though the relevant literature largely ignores these findings. The literature does recognize Golder's (2000) second contribution of the historical method: his article offers clear guidelines to new and emerging research in historical marketing.     

非利息收入对银行业绩效影响的实证研究——基于中国银行业2000—2010年面板数据分析

本文将非利息收入种类数和非利息收入占营业收入比作为非利息收入的两个衡量指标,并将其纳入非利息收入对银行绩效影响的模型中。基于我国14家股份制商业银行2000-2010年财务数据的实证研究发现,无论是非利息收入种类数,还是非利息收入占营业收入比,都与银行业绩效显著负相关。银行业绩效的提升更多的来自于银行规模的增大、股东权益资产的增加以及银行的上市。     

文本·隐喻·认知：灯谜的认知语言学研究

灯谜作为中国文学的样式之一,具有悠久的历史和研究价值。从认知语言学的角度来看,汉语灯谜文本中蕴涵着特有的隐喻手法,包括语音隐喻、拟形隐喻、语义隐喻和语法隐喻。对汉语灯谜的认知是灯迷制作者、猜射者、迷面、迷目和迷底五个方面因素动态综合作用的过程,是“五位一体”的认知机制。     

现代林业集约化森林经营的思考

实行森林经营集约化是缓解森林资源危机的科学途径;反思林业机构设置对现代林业建设的影响;提出森林经营的关键在于把林况和经营措施落实到山头地块,编好和严格执行森林经营方案;小班林木经营的好坏,决定集约化森林经营的成败。     

The fallacy of the heavy buyer: Exploring purchasing frequencies of fresh fruit and vegetable categories

‘Avocado lover,’ ‘banana lover,’ or ‘berry lover’ – these words are starting to dominate the contemporary marketing campaigns for fresh fruit and vegetable categories. Such campaigns assume that there are sizable buyer segments who purchase a particular fresh category more frequently, who are contributing a larger portion of sales, and who will continue to do so into the future. Yet, an established body of empirical evidence from consumer packaged goods (CPG) categories suggests that these assumptions could be false. The current study empirically examines fresh category purchasing behavior (through a large Nielsen US panel data) by applying three known models: the Negative Binomial Distribution, the Pareto share, and the stability over time analysis (buyers and sales contribution). This study compares the results and finds that despite many differences between fresh and CPG categories, buyers' purchasing behavior follows the same established benchmarks patterns as those observed in CPG contexts. There are many more infrequent or light buyers than heavy ‘lovers’; the heavy buyers contribute roughly 60% of sales; they are purchasing less frequently, and contributing fewer sales as time goes by. These findings carry important implications for marketers, retailers, and farmers of fresh categories. Specifically, the results show which marketing campaigns (i.e., those highly targeted at ‘lovers’ or those with a mass marketing appeal) are better grounded in the empirical evidence about buyer behavior which has the highest probability of increasing consumption.     

Writing for the anti-tourist? Imagining the contemporary travel magazine reader as an authentic experience seeker

Contemporary travel magazine feature writing has received little attention in the academic literature to date, despite the fact that these writers have a persuasive power to mediate foreign cultures and destinations and could potentially act as agents of positive social change. In this article, 12 internationally published and distributed contemporary travel magazine articles have been subjected to a critical discourse analysis contributing to the theory of the mediating power of texts with respect to the conceptualization of tourism identities. Two prominent tourism discourses emerge, the tourist-versus-traveller dichotomy and the promise of authentic cultural experiences, which portray both the writer and the imagined reader as an anti-tourist (perhaps denying their contribution to the tourism industry). The findings suggest that these writers have an imagined archetypal anti-tourist reader in mind, who seeks authentic experiences that are immersed in traditional customs. These discourses lead these authors to write sensitively and thoughtfully about foreign cultures, although some still reflect harmful cultural stereotyping and commodification. In general, however, it appears that these contemporary travel writers are heeding the scholarly call for more globally conscious and socially responsible travel writing.     

Category Stretching: Reorienting Research on Categories in Strategy,Entrepreneurship, and Organization Theory

We advocate for more tolerance in the manner we collectively address categories and categorization in our research. Drawing on the prototype view, organizational scholars have provided a ‘disciplining’ framework to explain how category membership shapes, impacts, and limits organizational success. By stretching the existing straightjacket of scholarship on categories, we point to other useful conceptualizations of categories – i.e. the causal‐model and the goal‐based approaches of categorization – and propose that depending on situational circumstances, and beyond a disciplining exercise, categories involve a cognitive test of congruence and a goal satisfying calculus. Unsettling the current consensus about categorical imperatives and market discipline, we suggest also that audiences may tolerate more often than previously thought organizations that blend, span, and stretch categories. We derive implications for research about multi‐category membership and mediation in markets, and suggest ways in which work on the theme of categories in the strategy, entrepreneurship, and managerial cognition literatures can be enriched.