学报编辑部办公室管理系统程序设计

利用FOXPRO数据库应用程序开发的学报编辑部办公室管理系统界面直观,简便易行;内容全面,实用性强;安装方便,维护简单.系统包括稿件管理系统、学报发行系统、历史稿件管理系统、考勤管理系统五大模块,运行于DOS平台,对提高学报编辑部的工作效率较为明显.     

论一般学术期刊编辑组稿创新之策

好稿件既是办好刊物的基础,又是稀缺的资源.因此,采用什么办法组到好稿件是每个编辑都必须面对的问题.名刊因其名声所带来的声誉效应对好稿件有天然的吸引力,而一般期刊却没有这样运气.如何把一般期刊办得不一般,固然可以采用集聚战略诸如实施名栏工程,但名栏的基点还是好稿件.因此,如何组稿就成了一个值得探讨的问题.基于一般学术期刊对高质量的稿件缺乏吸引力的现实.从编辑与作者关系的视角,指出一般学术期刊组到好稿件的关键在于:根据人才成长的规律,与有潜力的中青年学者建立良好的关系,实施组稿聚焦战略--把组稿的重点放在有潜力的中青年学者身上.     

A retrospective review of the first 35 years of the International Journal of Research in Marketing

The International Journal of Research in Marketing (IJRM) publishes groundbreaking research on a range of topics related to marketing. Academics, scholars, and practitioners value the journal for its original and well-executed content. Using bibliometrics, this study summarizes the journal’s first 35 years in terms of its publication trends, authorship patterns, citation structure, and themes, as well as the clustering of IJRM’s articles published between 1984 and 2018. This study identifies the IJRM’s most influential articles, most prolific contributors and their affiliations, and frequently used keywords and reveals their semantic associations along with factors influencing citations of the IJRM corpus. As the first objective assessment of the journal’s first 35 years, the review also suggests some potential avenues to target future submissions.     

Thirty-five years of journal of econometrics

The paper discusses how the Journal of Econometrics started and has grown over the years. It analyzes a trend in the research areas of the published articles and reviews some of the important papers that have been published. It concludes with an assessment of the future of the journal.     

党刊如何"三贴近"

“三贴近”是新时期党刊作为改进和加强自身工作的一条重要原则。是党刊自身发展的需要，更是党的事业的需要。党刊的政治性和“三贴近”是统一的。编辑记者高度的责任心是党刊“三贴近”的前提；深入实际，调查研究，是“三贴近”的唯一途径。     

Commentary: Relative Presence of Business-to-Business Research in Retailing Literature

Our objective in this article is to correct the record on the contribution of the Journal of Retailing to business-to-business (B2B) research in marketing. In particular, we refute the assertion of LaPlaca and Katrichis (2009 LaPlaca, P. J. and Katrichis, J. M. 2009. Relative presence of business-to-business research in the marketing literature. Journal of Business-to-Business Marketing.,  [Google Scholar]) that the Journal of Retailing “does not regularly publish research concerning business-to-business marketing.” Our analysis of recently published (2002–2008) articles in the Journal of Retailing shows that less than 19% are devoted to B2C or C2C topics. Our comparison of the Journal of Retailing's relative emphasis on nine B2B content areas indicates parity with other marketing journals for some topics and a lesser emphasis for others. The key B2B topics of marketing strategy and channels of distribution appear relatively more frequently in the Journal of Retailing than they do in other marketing journals reviewed by LaPlaca and Katrichis (2009 LaPlaca, P. J. and Katrichis, J. M. 2009. Relative presence of business-to-business research in the marketing literature. Journal of Business-to-Business Marketing.,  [Google Scholar]). Hence, any estimate of the contribution of B2B research to marketing knowledge that dismisses the impact of the Journal of Retailing contains a downward bias.     

Guest Editorial: Communicating Corporate Social Responsibility

The aims of this introduction are to define the field of Corporate Social Responsibility communication, to emphasize the role of communicating CSR and briefly to describe different perspectives on CSR communication. In the second part, I review the papers in this special issue and stress the importance of different perspectives in CSR communication.     

高职院校图书馆期刊管理服务工作

期刊是图书馆馆藏的重要组成部分,是高职院校师生进行教学、科研、学习、了解前沿学科动态的重要文献。期刊管理与利用的水平高低,直接影响着图书馆服务工作的质量。本文结合实际工作体验,针对如何做好期刊的资源建设、有效利用和服务工作进行了简要的分析和讨论。     

Writing and publishing important scientific articles: A reviewer's perspective

The article discusses various complex and interrelated quality issues mediating reviewers' expectations and standards. Authors must meet or exceed reviewers' and editors' expectations of providing convincing arguments and support of the importance and relevancy of the research topic and questions, evidence of scientific rigorousness, and meaningful and usefulness of the findings making substantial and/or incremental contributions to the scientific body of marketing knowledge. Marketing scholars struggling to publish their research in high-quality marketing journals will definitely benefit from the insights in this article.