An acceptance model for an Internet protocol television service in Korea with prior experience as a moderator

This study examines the effect of users' prior experience on the adoption behaviour in the Internet protocol television (IP TV) service domains. This article proposes a new acceptance model for an IP TV service considering the moderating effect of experience and verifies the model with an empirical study. Respondents are classified into either experienced or inexperienced groups according to their prior experience with the IP TV service. The results indicate that motivational factors used in our study affect behavioural intention. In addition, this study shows that the influence of extrinsic motivational factors on the behavioural intention are stronger for the experienced group than the inexperienced group and the influence of intrinsic motivational factors on the behavioural intention are stronger for the inexperienced group than the experienced group. This article concludes with study implications, as well as limitations and future research directions.     

西南地区环境空气质量影响因素研究

环境问题是目前国内外关注的热点问题,我国经济的粗放型增长对环境已造成一定损坏。西南地区近年经济增长迅速,保护环境甚至提高环境质量势在必行,因此本文以西南地区的空气质量为研究对象,根据现有统计数据资料,对西南地区的空气质量影响因素作统计分析。     

Increasing hotel customer value through service quality cues in Taiwan

The purpose of this paper is to elucidate how service quality cues and customer value are related, and explores the internal composition of this relationship. Samples were collected using a questionnaire, which had assessed the quality of the researcher's measurement efforts by investigating reliability and validity. Functional value is found to be affected mainly by reliable cues and accuracy of service quality, whereas conditional value is influenced by responsiveness of service quality. Furthermore, emotional value is found to be affected mainly by empathy of service quality, whereas social value is influenced by tangible cues of service quality. Finally, epistemic value is affected by responsiveness service quality. For future research, other external cues may influence perception of customer value with extrinsic information should be discussed. In practice, hotel managers can hone the relevant cues and optimise investments to raise service quality. Finally, this study provides a new shape of ‘structural’ relationships among five service quality cues and five types of customer value.     

The Service Industries and Input-Output Analysis

This paper makes an empirical investigation into the influence of service innovativeness on the relationship between market orientation and innovative performance, first as a moderator with specified interaction effects, and secondly as a mediator in the path from market orientation to innovative performance. A sample of 169 new service development (NSD) projects in Chinese knowledge-intensive business service firms provides the data for an empirical test of these issues. The results indicate that service innovativeness does not play a moderating role in the relationship between market orientation and innovative performance, but a mediating role in this relationship. For NSD, project, innovativeness is only a temporary trait. The impact of market orientation is to spur innovativeness, which, in turn, affects innovative performance.     

城乡基本公共服务均等化的范式创新及其载体找寻

以公共医疗服务与义务教育为例,既有的研究的最大特征是,其综合形成了以财政干预为核心的财政古典主义研究范式。该范式在对不均等的事实的认定方面以及财政工具干预方面积累了丰富的知识,但是其主要缺点是实践效果不理想。新古典主义的新范式实现了研究范式的创新。     

韩国疗养保健客源市场分析

疗养保健客源市场是发展涉外疗养保健服务贸易的关键所在。早在2000年韩国已经步入老龄化社会,且老龄化趋势持续进一步加剧。利用韩国统计厅公布的资料,从韩国的人口结构、医疗保健、社会环境、社会福利分析入手,深入研究韩国疗养保健客源市场,发现韩国特定的人口结构状况及医疗保健等方面存在诸多问题,可为我国开发韩国老龄人口疗养保健市场提供可能性和必要性。     

A Comparison of Buyers and Nonbuyers of Extended Service Contracts

ABSTRACT

Only a few empirical research studies about extended service contracts have appeared in the services marketing literature. This study used Chi Square analysis as a methodology to distinguish between buyers and non-buyers of extended service contracts. The findings suggest that while buyers and non-buyers were very similar demographically and psychographically, there were considerable differences in motivation for purchasing or not buying. Of the ten motivation variables, eight were significant at or beyond p < 0.05. Moreover, some ethical implications for professional salespeople marketing these service contracts were discussed.     

基于服务业标准化比较分析的服务创新研究

随着国际分工的深化、服务需求的增加、服务业竞争的加剧以及部分行业进入壁垒的降低,服务业呈现出国际化、标准化和定制化的发展趋势.通过对服务业标准化的国际比较分析,以及服务业不同行业标准化的比较分析,进行了基于ISO、BSI、DIN服务业标准化程度和Shostack具体服务产品有形性谱图的服务业"无形性-标准化"行业二维分布研究,并进一步进行了基于标准化的服务创新研究.     

Customer Participation and Project Performance: The Mediating Role of Knowledge Sharing in the Chinese Telecommunication Service Industry

Purpose: Extant literature has devoted more attention to customer value co-creation and knowledge sharing, not only in business-to-customer (B2C) markets, but also in business-to-business (B2B) markets. This study explores and examines the antecedents and consequences of customer knowledge sharing in the context of B2B markets by applying the motivation-opportunity-ability (MOA) framework.

Methodology/Approach: This empirical study involves two structured surveys of project managers from both suppliers (n = 213) and customers (n = 312), which were conducted in the context of the Chinese telecommunication service industry. The conceptual model of this study was subsequently tested by developing Partial Least Squares (PLS) based structural equation models.

Findings: It was found that customer knowledge sharing is facilitated by four MOA factors: customer orientation, customer perceived benefits, customer socialization, and customer technological capability. It was determined that knowledge sharing has a direct and significant effect on project performance. Furthermore, the study revealed that such relationships vary across suppliers and customers.

Research Implications: This study extends the existing research stream of interfirm knowledge sharing by examining the antecedents and consequences of customer knowledge sharing from dual perspectives of customers and suppliers, and sheds light on the benefits of customer knowledge sharing. The dyadic perspective embodied in this design facilitates our understanding and management of knowledge sharing between organizations.

Originality/Value/Contribution: This article provides an important contribution to the existing literature of customer knowledge sharing by revealing how to effectively facilitate interorganizational knowledge sharing, particularly knowledge from customers to suppliers, and discovers conditions under which customers are more likely to exchange information, and share knowledge with their suppliers from the dyadic perspective.     

“三提一降”管理模式在井下作业系统的实践

在井下作业系统实施的“三提一降”管理新模式，通过实施“提升素质、提高质量、提高效率、降低成本”4项措施，把握精细化、系统化、集约化、一体化管理内涵，取得了队伍结构初步优化、施工效率明显提升、工程质量得到保证、增收节支效果突出等良好管理效果，是促进井下作业系统解困扭亏、解决深层次矛盾、保障油田增储稳产、理顺内部管理流程的重要途径，不仅提升了系统的管理水平，同时，也有力保障了油田千万吨生产任务的完成。