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11.
This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential
contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to
display conformity to both organizational and stakeholder norms. Then, the article discusses the managerial processes needed
to monitor, meet, and even exceed, stakeholder norms. Finally, the analysis explains how CSR initiatives can generate increased
stakeholder support.
Isabelle Maignan (imaignan@feweb.vu.nl) is an assistant professor of marketing at the Vrije Universiteit in Amsterdam in the Netherlands.
Her research focuses on corporate social responsibility and its marketing dimensions in an international setting. Her work
has appeared in theJournal of the Academy of Marketing Science, theJournal of International Business Studies, theJournal of Business Research, theJournal of Advertising, among other journals and conference proceedings.
O. C. Ferrell (oc.ferrell@colostate.edu) is chair and a professor of marketing at Colorado State University. His research focuses on marketing
ethics and corporate social responsibility. His work has appeared in theJournal of Marketing, theJournal of Marketing Research, theJournal of the Academy of Marketing Science, theJournal of Public Policy and Marketing, as well as other leading journals. In addition, he is the coauthor ofMarketing: Concepts and Strategies, Business Ethics: Ethical Decision Making and Cases, Business and Society: A Strategic
Approach to Corporate Citizenship, Marketing Strategy, and other textbooks. 相似文献
12.
13.
新建本科院校是我国高等教育体制改革的产物.新建本科院校的定位应是立足本地,为地方经济服务,培养应用型人才.随着广西经济社会的发展,广西新建本科院校将为培养大量对口专业的应用型人才、促进我国与东盟国家经济共同发展与友好往来做出贡献,在区域经济的发展与合作中大有作为. 相似文献
14.
Xueming Luo K. Sivakumar Sandra S. Liu 《Journal of the Academy of Marketing Science》2005,33(1):50-65
Two important areas are underexplored in the relationship between marketing resources and performance. First, the subject
has been primarily investigated in the context of Western countries, and inadequate attention has been given to emerging economies.
Second, despite the recent growth in globalization, the moderating role of globalization on the link between marketing resources
and performance has not been investigated. Addressing these important gaps, this article focuses on an emerging economy (China)
and explores the moderating effect of globalization on this link. Specifically, the authors develop several hypotheses highlighting
the moderating role of globalization activities (global product sourcing, global market seeking, and global partnership) on
the link between marketing resources (market orientation, entrepreneurial orientation, and innovative capability) and firm
performance. The findings of the moderating role of globalization provide several important implications for marketing theory
development and managerial practice.
Xueming Luo (luoxm@uta.edu) is an assistant professor in the Department of Marketing in the College of Business Administration at the
University of Texas at Arlington. Before joining the University of Texas at Arlington faculty, he was on the faculty of the
State University of New York at Fredonia. His research has appeared in various journals, including theJournal of Business Research, the International Journal of Research in Marketing, the Journal of Advertising Research, the
Journal of Interactive Advertising, and Industrial Marketing Management.
K. Sivakumar (Ph.D., Syracuse University; k.sivakumar@lehigh. edu) is the Arthur Tauck Professor of International Marketing & Logistics
and a professor of marketing at Lehigh University. Prior to joining Lehigh in 2001, he spent 9 years at the University of
Illinois in Chicago. His research interests include pricing, global marketing, and innovation management. His research has
been published or is forthcoming in theJournal of the Academy of Marketing Science, the Journal of Marketing, the Journal of International Business Studies, Decision
Sciences Journal, Marketing Letters, the Journal of Business Research, International Marketing Review, the Journal of Product
Innovation Management, Pricing Strategy & Practice: An International Journal, Psychology & Marketing, and other publications. He has won several awards for his research (including theDonald Lehman Award) and is on the editorial board of several scholarly journals. He has won outstanding reviewer awards from two journals.
Sandra S. Liu (liuss@purdue.edu) is an associate professor in the Department of Consumer Sciences and Retailing at Purdue University. She
received her Ph.D. from the University of London, and her current research interest focuses on strategic marketing issues
in the context of customer contact, including knowledge management in a corporation in transition and sales management in
a knowledge economy. With her extensive industry experience, she has written a number of books and journal articles, which
have appeared in theInternational Journal of Research in Marketing, the Journal of Business Research, theEuropean Journal of Marketing, Marketing Intelligence and Planning, among others. 相似文献
15.
E-commerce not only has tremendous potential for growth but also poses unique challenges for both incumbents and new entrants.
By examining drivers of firm performance in e-commerce from a capabilities perspective, the authors conceptualize three firm
capabilities that are critical for superior firm performance in e-commerce: information technology capability, strategic flexibility,
and trust-building capability. The extent and nature of market orientation is conceptualized as a platform for leveraging
e-commerce capabilities. The authors test the effects of e-commerce capabilities on performance (e.g., relative profits, sales,
return on investment) using data from 122 e-brokerage service providers. The results indicate that information technology
capability and strategic flexibility affect performance given the right market orientation.
Amit Saini (asaini2@unl.edu) is an assistant professor of marketing at University of Nebraska-Lincoln. He conducts research in the area
of marketing strategy, technology-marketing interface, e-commerce strategy, and customer relationship management. He has presented
papers at major conferences, and his research appears in theJournal of the Academy of Marketing Science and American Marketing Association—Marketing Educator’s Conference Proceedings. His industry experience includes sales management and quantitative market research.
Jean L. Johnson (Johnsonjl@wsu.edu) is a professor of marketing at Washington State University. Her research includes partnering capabilities
development in, and management of, interfirm relationships and management of international strategic alliances. Her research
appears in journals such as theJournal of Marketing, the Journal of International Business Studies, theJournal of the Academy of Marketing Science, and theInternational Journal of Research in Marketing. She serves on the editorial boards of theJournal of Marketing, theJournal of the Academy of Marketing Science, the Journal of Retailing, theJournal of Business and Industrial Marketing, and reviews for others. She spent several years in the advertising industry and has lived, taught, and conducted research
in France and Japan. She has been selected to cochair the 2006 winter American Marketing Association (AMA) conference. 相似文献
16.
论中国媒体经济的现代走势 总被引:2,自引:0,他引:2
李景平 《山西财经大学学报》2003,25(6):54-57
媒体经济作为中国市场经济的产物,有其特定的市场内涵、运行轨迹、运作模式以及未来走向。中国媒体产业在完全实现由计划经济向市场经济的转化之后,中国现代媒体经济走向世界就成为必然。 相似文献
17.
分析了期刊市场的形势,指出了市场经济下经营和发展期刊的5种策略:明确市场定位;提高期刊质量;拓宽发行渠道;开辟与期刊相关的经营业务;实现期刊的管理创新。 相似文献
18.
第三方物流企业的发展需要合理的市场定位。发展中国的第三方物流,第三方物流企业必须合理而有序的进行自身的市场定位,从而有效的规避市场风险。接受中国目前的物流市场环境约束,第三方物流企业应该参照地域优势的指标,形成业内的逆时针供应链,提高自身的服务能力。 相似文献
19.
在现有文献中,有关关系取向对员工满意影响的研究尚属空白.(1)通过15位服务人员的深度访谈,对关系取向的内涵进行定性探索;(2)预调查对量表的信度和效度进行评价并修改部分问项;(3)对天津连锁药店的86位店长和217位销售人员的正式问卷调查表明:关系取向、关系交换与员工满意正相关;个体文化差异对关系交换有负向影响,而对关系取向有正向影响.研究结果可以指导经理们提高上下级关系管理的有效性. 相似文献
20.
王浩乐 《浙江工商职业技术学院学报》2006,5(1):24-27
本文通过对河南省许昌市几家三星级酒店的对比研究,得出我国内地中等城市星级酒店应依据自身特点,做不同的市场定位的论断。文章分析了酒店在市场认识上的几个误区,阐述了2000年以后酒店客源市场细分的趋势和现状,论述了酒店客源市场细分和经营定位的方法。 相似文献