Humor and cognitive responses to advertising stimuli: A trace consolidation approach

Despite the predictions of several attitude change theories, most empirical research suggests that humorous communications are no more persuasive than their serious counterparts. The present study adopted a trace consolidation theory approach and tested the hypothesis that humorous appeals are more persuasive than serious appeals when time for trace consolidation is allowed. The trace consolidation theory hypothesis was supported most directly by shifts in cognitive responses. On some measures, sex differences were also observed. Specifically, males were found to be more susceptible than females to the humorous persuasive appeal.     

Heavy,medium, light shoppers and nonshoppers of a used merchandise outlet

An unsettling economic future coupled with changes in social values indicate that preowned merchandise buying will become increasingly evident. Consumers face the prospects of inflation, unemployment, and shortages, while social values are shifting away from disregard of resource usage by the disposable society. Buying preowned merchandise is a solution to coping with the environmental changes. Although institutions selling used merchandise, like other retailers, require factual information to design effective marketing strategies, this remains a neglected retailing phenomenon.The purpose of this study was to gain insights concerning several aspects of preowned merchandise buying using Goodwill Industries as a case in point. Data were collected to provide demographic profiles of heavy, medium, and light shoppers and nonshoppers, the information sources effective in inculcating awareness, basic patronage motives of heavy, medium, and light shoppers, and various buying behavior patterns of the four groups. The latter included shopping at Goodwill versus other institutions selling used merchandise, future shopping plans at Goodwill, overall attitude toward used merchandise, and the types of preowned merchandise they would be willing to purchase.Telephone interviews were made with a randomly selected sample of household representatives living in a midwestern standard metropolitan statistical area (SMSA) with a population of 85,000. The 336 respondents (97.5% of the sample) who were aware of Goodwill formed the initial data base from which 320 usable questionnaires were obtained. A composite shopping volume index was used to differentiate light, medium, and heavy shoppers as well as nonshoppers.Results from the study show that some differences exist between the groups in terms of demographics, information sources, and patronage motives as well as part and anticipated shopping behavior. Several implications are suggested for Goodwill in particular and similar organizations in general.     

中水源热泵地板供暖运行策略分析

为研究中水源热泵地板供暖系统的节能策略,以石家庄市某实际运行小区的中水源热泵地板辐射供暖系统为对象,引入室外综合温度的概念,综合考虑室外气温、太阳辐射热与风速等环境因子的影响,推导得出了地板辐射供暖系统质调节情况下,保证热用户舒适度的二次网供、回水温度调节公式。经实际运行测试,由该调节公式计算得出的二次网供、回水温度作为地板辐射供暖系统分时段质调节的依据,可以在满足热用户舒适度要求的情况下,取得良好的节能效果。中水源热泵系统与地板辐射供暖系统的结合及推广为城市集中供热提供了新思路。     

江苏省医药产业竞争力比较分析与策略探讨

江苏省是中国医药经济比较发达的省份之一,在全国医药经济中占有重要地位。近年来,江苏医药产业保持快速发展势头,但同时也暴露出创新能力、人力资源和产业集中度等方面的问题。对江苏省医药产业的发展状况分析的基础上。选取主要竞争力评价指标对江苏省和中国一些重点省市医药产业的竞争力进行比较分析,针对性地提出提升江苏医药产业竞争力的对策建议。     

组织与环境的共同演化——以丰田汽车公司为例

伴随着企业生存环境的日益恶化,组织与环境共同演化理论正在成为当前研究的热点议题。然而案例和实证研究的不足导致这一理论至今仍难以有效指导企业的实践。本文基于共同演化视角深入分析了丰田汽车公司组织与环境的关系,研究思路沿着＂组织环境—组织战略—组织体制＂三个基本维度展开。环境分析包括技术环境、市场环境、文化环境三个方面。战略分析侧重联盟战略及低成本和差异化的完美结合。组织体制分析关注以相互持股和资产专用性为治理机制、以下包制为特征的垂直系列体制,以准时生产制、高生产率和多任务能力、柔性生产体系、全面质量控制能力为特征的精益生产体制。本研究旨在为我国企业动态把握企业与环境的关系,提高企业应对环境变化的能力提供借鉴。     

Analysis on the Management of Suppliers＇ Purchasing Partnership

This paper is about the study of purchasing cooperation with the supplier. It is through expanding some courses including demand analysis, choosing supplier, founding cooperation relationship formally and strengthening the cooperation, as well as several key questions, such as sourcing strategy, to estimate and select the supplier, authentication management, and purchase of technology.     

促进组织变革的人力资源管理策略研究

为了适应复杂多变的经济环境,企业通常要进行一系列的组织变革,这就需要具备相应的人力资源管理策略。针对不同的变革类型,本文提出了不同的人力资源管理策略。战略变革应该采取均衡人力资源的评估和创建与战略目标一致的企业文化的两种策略;在结构变革中应该注重整合组织机构和指引变革方向;在人员变革中应该采取选聘优秀人才、合理配置人才以及设计、干预并整合裁员过程等策略;在文化变革中应该注重培育适合变革的氛围、利用激励、晋升等方式传播新文化以及塑造共同的变革愿景等。本文强调了在组织变革中直线部门的重要作用,指出了企业的组织变革不仅仅是人力资源管理部门的职能,相关直线部门也有着不可推卸的责任,它们应该积极配合人力资源部门,最大限度地鼓励引导本部门员工参与组织变革,促进企业良性发展的管理建议。     

大数据时代下企业市场营销策略研究

随着线上网络平台在市场上占据着越来越多、越来越重要的地位,更多企业意识到大数据带来商机的同时,也注意到自身的发展面临的困境。本文以大数据时代为调查背景,中小企业为企业代表研究对象,探究大数据在新时代的关键性作用,以及处于大数据时代下企业的市场营销现状,通过swot分析和企业营销五大困境的分析,从产品、服务、人才、宣传、技术五个方面提出新策略,以往在大数据时代下为不同行业的中小企业提供有效借鉴。     

中国股票型基金业绩持续性实证研究

本文采用动量检验法和回归系数法,检验了存续时间超过24个月的中国股票型基金业绩是否存在持续性.结果发现,101只样本基金的业绩在6个月存在显著的持续性.在此基础上,本文从风险收益和基金管理人能力两个角度检验了基金业绩持续性的来源,结果发现,CAPM和“三因素模型”,以及考虑了基金投资风格的管理人选股能力、择时能力及投资风格持续收益,均不能解释中国股票型基金的业绩持续性.     

刍议外商独资化实现方式及效应

随着经济全球化和信息化的迅猛发展,外商对华投资独资化的倾向越发明显,其投资方式已由先前的合资转向独资;投资手段由合资转向并购。在探讨新形势下外商独资化实现方式的基础上,探究了外商独资化对我国经济发展的正、负效应,并提出相应的化解策略。