中国上市公司的负债结构与行业特征:实证证据

文章对我国上市公司1991～2003年的负债结构进行了全面分析。1997年以后上市公司的平均流动负债率和总负债率都呈上升趋势。与世界上其他发达国家和发展中国家相比，我国上市公司的总负债率偏低，但是短期负债率高，而长期负债率低。上市公司的低长期负债与我国公司债券市场不发达、缺少中长期债务市场有关。非参数方差分析和简单回归分析都发现不同行业的上市公司的负债水平存在显著差异。     

国际贸易理论的新发展:一个文献综述

国际贸易理论的发展经历了传统国际贸易理论和新国际贸易理论两个主要阶段.新国际贸易理论随经济学理论的发展而兴起,它不断将新的经济学概念引入国际贸易研究领域,从纵深角度解释了国际贸易产生和发展的原因,极大地促进了国际贸易理论研究的发展.     

浅谈王佐良的翻译思想

文章回顾了王佐良的翻译历程，分析了他的诗歌翻译思想，指出他重翻译实践和技巧而轻理论的思想。     

意识形态理论与媒介传播的"真实性"研究

“真实性”是媒介传播中的重要范畴，也是当前学界和业界许多争论的核心问题之一。该文从意识形态的视角，结合媒介传播的特性，从三个方面对媒介传播的“真实性”进行了深入的讨论。第一，“个人观点不代表本台（报）”；第二，“诗人的尖塔高出党派的阁楼”；第三，媒介功能——中国特色的媒介传播的真实。     

利益集团视角下的三农问题现状及对策研究

本文针对三农问题,首先运用集体行动理论,考察农民群体无法形成有竞争力的利益集团的原因：在此基础上通过建模构划出政府决策机制作为框架,对政府决策过程中力量悬殊的利益集团和群体之间的博弈结果进行分析;进而考察了现实中政府的城市偏向性政策形成的机理;最后从促成农民利益集团的形成、增强农民利益群体的力量和优化博弈三个角度提出政策建议。     

管理沟通理论的历史演变与发展

本文通过对不同时期管理理论的发展的研究,综述了管理沟通理论的历史演变与发展,总结了不同阶段下管理沟通理论的特征,以及管理沟通理论的发展趋势。     

图式理论在翻译教学中的运用

图式理论在翻译教学中的作用主要表现在对翻译教学内容设计和学生翻译问题分析的指导。通过对在校大学生翻译能力的考察,发现大多数学生在翻译理解阶段主要依靠逐词解码的单向信息加工,当句子整体意义大于部分意义的简单相加、源语意义隐含曲折时,学生译文的正确率低。有效运用图式有助于学生排除理解障碍,正确领会语篇意义。因此,翻译教学有必要引入图式理论的学习,以提高学生的图式运用意识和策略。     

Globalization, marketing resources, and performance: Evidence from China

Two important areas are underexplored in the relationship between marketing resources and performance. First, the subject has been primarily investigated in the context of Western countries, and inadequate attention has been given to emerging economies. Second, despite the recent growth in globalization, the moderating role of globalization on the link between marketing resources and performance has not been investigated. Addressing these important gaps, this article focuses on an emerging economy (China) and explores the moderating effect of globalization on this link. Specifically, the authors develop several hypotheses highlighting the moderating role of globalization activities (global product sourcing, global market seeking, and global partnership) on the link between marketing resources (market orientation, entrepreneurial orientation, and innovative capability) and firm performance. The findings of the moderating role of globalization provide several important implications for marketing theory development and managerial practice. Xueming Luo (luoxm@uta.edu) is an assistant professor in the Department of Marketing in the College of Business Administration at the University of Texas at Arlington. Before joining the University of Texas at Arlington faculty, he was on the faculty of the State University of New York at Fredonia. His research has appeared in various journals, including theJournal of Business Research, the International Journal of Research in Marketing, the Journal of Advertising Research, the Journal of Interactive Advertising, and Industrial Marketing Management. K. Sivakumar (Ph.D., Syracuse University; k.sivakumar@lehigh. edu) is the Arthur Tauck Professor of International Marketing & Logistics and a professor of marketing at Lehigh University. Prior to joining Lehigh in 2001, he spent 9 years at the University of Illinois in Chicago. His research interests include pricing, global marketing, and innovation management. His research has been published or is forthcoming in theJournal of the Academy of Marketing Science, the Journal of Marketing, the Journal of International Business Studies, Decision Sciences Journal, Marketing Letters, the Journal of Business Research, International Marketing Review, the Journal of Product Innovation Management, Pricing Strategy & Practice: An International Journal, Psychology & Marketing, and other publications. He has won several awards for his research (including theDonald Lehman Award) and is on the editorial board of several scholarly journals. He has won outstanding reviewer awards from two journals. Sandra S. Liu (liuss@purdue.edu) is an associate professor in the Department of Consumer Sciences and Retailing at Purdue University. She received her Ph.D. from the University of London, and her current research interest focuses on strategic marketing issues in the context of customer contact, including knowledge management in a corporation in transition and sales management in a knowledge economy. With her extensive industry experience, she has written a number of books and journal articles, which have appeared in theInternational Journal of Research in Marketing, the Journal of Business Research, theEuropean Journal of Marketing, Marketing Intelligence and Planning, among others.     

高职教材发展阶段理论研究

正如产品具有经济周期一样,职业教育的发展也必将具有诞生、生长、成熟及至衰败几个阶段,而教材作为教育过程中的重要道具,也有一个与之相匹配的发展过程。本文就是从教材发展过程中的几个阶段进行研究。     

有效进行招投标报价分析

随着我国经济建设的发展,建筑市场的规范、有序化管理已经逐步形成,其中招投标制度在工程承发包交易行为公开、公平、提高工程质量、发挥投资效益、防止腐败和不正当竞争等方面均起到了很好的促进作用。本文根据现行的主要招投标评标方法,分析基于博弈论建立与之相适应的投标博弈模型的方法,为施工企业投标的科学决策提供借鉴。