Role of consumption values in the luxury brand experience: Moderating effects of category and the generation gap

This study examined how the consumption values of luxury brands lead to their patronage. We examined the effects of functional, symbolic, experiential, and zero-moment-of-truth (ZMOT) values on patronage intention through the emotional response process of flow and compatibility using the stimulus–organism–response framework. Furthermore, latent mean analysis of the moderating effects of different groups was conducted. The findings demonstrate that experiential, functional, symbolic, and ZMOT values influence emotional reactions to luxury brand experiences, and these reactions vary among groups. Marketers should increase the value of the luxurious consumption experience and create different values for various consumer groups and categories to expand luxury brands.     

Service recovery expectation model – from the perspectives of consumers

This paper explores the influence of the major attributes of consumers, such as personality traits, gender, number of consumptions, and levels of involvement, on service recovery expectations. A combination of linear multivariate statistical analysis and nonlinear fuzzy neural network models is further used to analyse data and validate hypotheses. Consumers of middle-to-high-end Chinese restaurant chains are sampled as the interactions between these restaurants and consumers are frequent. The empirical research finds that old customers have lower expectations of service recovery than new ones and male consumers have lower expectations than female consumers. Extrovert-type consumers have lower expectations of service recovery than introvert-type consumers. There is a positive correlation between consumers' involvement and service recovery expectation. As this paper examines the expectations of service recovery from the perspectives of consumers, it aims to help companies use pre-processing of service recovery as a precautionary measure, rather than as a remedial measure as mostly seen. Different from the vast majority of literature that deals with the issue by focusing on western enterprises, this paper uses small-and-medium enterprises in Taiwan and constructs management implications accordingly.     

The role of food eating values and exploratory behaviour traits in predicting intention to consume organic foods: An extended planned behaviour approach

The extant literature on predicting organic food choice as a consumption behaviour has overlooked the role of food eating values (utilitarian and hedonic values) and individuals exploratory buying behavioural traits (exploratory information seeking and exploratory acquisition seeking). The novelty of the study is the use of food eating values and individuals exploratory buying behaviour traits as an extension to the theory of planned behaviour in predicting attitude and intentions towards organic food consumption with a representative sample of N = 431. Data was collected in two phases. In the first phase, a small qualitative face to face (semi structured) interviews were held from 22 respondents to elicit the utilitarian and hedonic values individuals attach with the organic food consumption. This is followed by the collection of survey data from two Indian metropolitan cities (New Delhi and Chennai) using a mall intercept method from the individuals visiting hypermarkets and supermarkets. The hypotheses were tested using structural equations modelling or SEM in IBM AMOS 24. Attitude to consume organic foods was found to be most dominant in predicting behavioural intention in both basic and the extended TPB model followed by subjective norms. Perceived behavioural control was found to be a significant predictor only in the extended TPB model, suggesting a dual role. Findings also suggested that utilitarian values are more influential than hedonic values in the formation of attitudes towards organic foods.Further, the exploratory information seeking traits are found to strengthen the relationship between a) perceived behavioural control and behavioural intention to consume organic foods and b) attitude to consume organic foods and behavioural intention to consume organic foods whereas exploratory acquisition seeking traits to be strengthening the relationship between attitude and behavioural intentions only. Implications for the policy makers is discussed towards the end of the study.     

人格特征对保险排斥的影响——基于家庭收入的中介效应分析

本文基于中国家庭追踪调查项目（CFPS）数据,实证研究了户主人格特征对家庭保险排斥的影响以及家庭收入在其中发挥的传导机制作用。研究结果表明,“大五”人格模型中户主的开放性维度下的“行动力”、顺同性维度下的“信任感”以及神经质维度下的“多愁善感”对家庭受保险排斥有显著的负向影响,且家庭收入在其中扮演着显著的中介效应作用。通过家庭收入中介效应,“乐群性”人格特征对家庭受到保险排斥明显提升影响。本文研究结论对于深入理解和积极消除我国居民家庭受保险排斥现象有重要的理论和实践意义。     

Relationship among personality traits, leadership behavior, and job stress in nurses in Yunlin, Taiwan

This study probes into the relationships among personality traits, leadership behavior, and job stress in nurses in Yunlin, Taiwan. The major questions addressed are as follows： What model precisely portrays the relationships among personality traits, leadership behavior, and job stress？ Exploration of the causal pathways among these variables revealed a suitable model. A structured, self-administered questionnaire with three scales was distributed to the subjects. The questionnaires were submitted to 350 nurses and 284 questionnaires were completed accounting for a response rate of 81.1 percent. The data were analyzed by statistic analysis including frequencies, means, path analysis using computer program SPSS for windows 14.0 and LISREL 8.7. Results demonstrated a significant, direct, and positive effect of personality traits on leadership behavior, as well as a significant negative indirect effect of personality traits on job stress through leadership behavior was also revealed in the findings. All paths in the model were significant （P〈0.1）. After the analysis of LISREL, the suitability of the framework was fine and proved that the model was applicable for the research. The results of this study will be used as a reference to develop strategies for human resource management.