The role of WiBro: Filling the gaps in mobile broadband technologies

This paper analyzes WiBro, one of the emerging wireless technologies for portable Internet services (PIS), which are designed to enable mobile broadband access. Based on an empirical examination of consumer preferences for mobile broadband technologies and an estimation of the future demand for WiBro, this study proposes that WiBro should fill the gaps between competing mobile broadband technologies, such as 3G and WLAN.     

我国零售业电子商务发展探讨

当前,我国零售业电子商务发展存在的问题,主要体现在信息不对称影响消费者决策,交易双方的信用难以确保,支付安全问题令人担忧,物流体系滞后制约零售业电子商务发展等方面.政府应从完善信用体系,保障支付安全,加强物流系统建设,重视人才培养等方面入手,切实解决零售业电子商务在发展过程中存在的问题,从而实现我国零售业电子商务的新发展.     

The future of the mobile phone business

One of the fastest growing technologies of our times is that of mobile phones. In this article we use the assumption that the diffusion of mobile technology, as measured by the number of active mobile accounts, follows the well known S-curve of natural growth in competition systems. The accuracy of the logistic fit is tested against actual data for the whole world, Europe, China and the GSM system. Using the produced models predictions concerning the future of mobile business are deliberated.According to these models active mobile accounts around the globe are expected to grow from 1.7 billion in 2004 to approximately 2 billion in 2008, reaching a peak penetration of 29.2%. Growth barriers, apart from the age of the potential user, are also low income and extreme poverty. Europe, early adopter of mobile technology and leader in active mobile accounts against all other regions in the world, has apparently reached a peak with almost every European, apart from the very young or very old, using a mobile phone. The mobile market in China is anticipated to exceed 500 million active accounts and may increase even further depending on the economic and social reform that is currently under way in that part of the world. GSM will most likely remain the leading mobile technology in the future as it is today.The growth process for the world, Europe, and the GSM system is almost completed and during this stage instabilities may occur before the potential emergence of a new wave of growth.     

刍议企业精准营销工具的选择

随着精准营销在我国的发展，种类繁多的精准营销工具不断出现。企业在精确的市场细分和市场定位的前提下，如何选择适合企业实际情况的营销工具，是企业实施精准营销活动的重要环节。     

Shopping enjoyment and store shopping modes: The moderating influence of chronic time pressure

The objectives of this study were to investigate: (a) whether shopping enjoyment has a differential influence on two key store shopping modes (browsing vs. bargain hunting); (b) whether the level of chronic time pressure moderates the influence of shopping enjoyment on each shopping mode; and (c) whether each of the shopping modes has a differential influence on hedonic shopping value. Data were collected from a sample of US store shoppers (n=1009). Results revealed that the influence of shopping enjoyment was much stronger on the browsing mode than on the bargain hunting mode. In turn, the browsing mode exerted a stronger influence on hedonic shopping value. Also, this study confirmed that the level of chronic time pressure significantly moderated the influence of shopping enjoyment on the browsing mode. Implications for brick-and-mortar retailers were discussed with suggestions for future research.     

北京超市购物环境面面观

本文认为,如今超市购物环境虽然得到了消费者的初步肯定,但仍存在很多问题,如有些超市服务设施不足,导购标志与卫生间、安全通道、禁烟区标志不明显,残疾人服务设施缺乏,停车难,个别超市服务不到位等。文章提出,为改善超市购物环境,应建立和完善绿色商场评估体系,制定绿色商场标准,大力推广绿色商场创建及评价工作,实行商场绿色挂牌制度;制定商场无危险、无污染、无异味、无障碍、无内急现象的“五无”绿色标准,低能耗、低空驶、低噪声的“三低”绿色标准和绿色营销、绿色包装、绿色监管、绿色服务等四项绿色管理标准。     

Mobile technology usage and B2B market performance under mandatory adoption

This paper investigates the relationship between mandatory adoption of mobile information technology and market performance in the business-to-business (B2B) setting. This study presents and tests the B2B technology satisfaction model (TSM), including perceived loss of control as the mandatory technology acceptance-specific variable. The results of this study reveal that integrating perceived loss of control with user satisfaction and the TAM (technology acceptance model) in a single model can better explain the B2B market performance model. The empirical results suggest that perceived loss of control has a negative effect on user satisfaction and perceived market performance is influenced by user satisfaction and perceived usefulness. Managerial implications of the study are discussed.     

大型零售商主导购物中心零售业态双边市场运行机理

购物中心零售业态是传统的具有双边市场特征的交易平台。大型零售商通过整体租赁购物中心零售业态进行选址开店的模式,可以看作是双边市场中基于零售商一体化双边市场交易平台的行为。一体化结构下,大型零售商不仅成功实现零售业态的进一步拓展,本身也由单纯从事商品销售的零售商转变为具有双边市场特征的平台企业。作为平台企业,其运作机制遵循双边市场的经营特征,主要表现在倾斜定价机制和平台多产品组合竞争。但其核心竞争力依然来源于自身经营商品的竞争优势。     

网购平台信用评价体系系统研究

近年以来,网络购物取得了爆发式增长,给人民带来便利的同时,网络诚信问题也随之凸显。网购平台的信用评价系统是解决网络诚信问题的重要工具。本文以国内最大网购平台淘宝为例,系统研究了淘宝信用评价系统的优劣,存在的问题及原因,并就如何优化淘宝的信用评价系统给出了相关建议。     

电子货币影响短期利率的实证研究:基于狭义电子货币的视角

基于电子货币的狭义定义,本文从狭义电子货币影响货币供求的角度选择影响短期利率的解释变量并构建理论模型。在控制其他影响因素后,发现狭义电子货币对30天期Chibor利率的直接影响并不显著,而主要受传统货币电子化、移动网络等支付技术发展影响的变量,如货币供给流动性、金融电子化程度以及现金漏损率与30天期Chibor利率之间存在长期协整关系,货币供给流动性、金融电子化程度以及现金漏损率对30天期Chibor利率的影响方向均为正。