What Really Counts When Hospitals Adopt a Marketing Orientation:

Evidence continues to accumulate which supports marketing's contribution to hospital performance. When hospitals do adopt a marketing orientation they reap the benefits of higher occupancy rates and revenues. The study advances our understanding of the relationship between marketing orientation and hospital performance by investigating the specific contribution of each component of marketing orientation. Results indicate that hospitals should develop a "gestalt" market orientation, with all its components, but a well-developed customer philosophy makes the single greatest contribution to hospital performance.     

我国电子商务中手机支付的产业发展初探

电子商务自出现以来发展势头强劲,网络购物的用户不断增长。与此同时,电子支付工具也得到快速发展,在智能手机出现后,由于手机用户的广泛性,手机移动支付将成为未来发展的主流趋势,具有更广阔的市场。手机支付方便快捷,但是作为一种网络支付方式,却受制于通信网络、标准化和安全性等问题。手机支付产业的良性发展需要政府、金融机构、电信运营商与其它相关机构协作,建立移动支付产业链,为手机用户提供规范安全的支付环境。     

Management strategies in the Czech telecommunications sector: a comparative study of Český Telecom and T-Mobile

This article compares employment relations (ER) strategies at the incumbent fixed line Czech telecommunications company (TelCo), ?eský Telecom (?T), and the T-Mobile subsidiary, T-Mobile Czech Republic (TMCZ). It considers the extent to which the firms were able to introduce Western-style HRM practices within the context of three changing dynamics. First, the collapse of communism in the former Czechoslovakia was followed by rapid economic liberalization and privatization in the Czech Republic. Second, telecommunications sectors worldwide were subject to deregulation and the rapid diffusion of new technologies. Third, fixed line and mobile TelCos were subject to differing challenges and opportunities. The article uses path dependency, institutionalist and strategic human resource management (SHRM) related theories to assist in this analysis. It concludes that by 2005 the introduction of Western-style HRM practices into the Czech telecommunications sector appeared less constrained by former institutional and historical constraints. TMCZ's ER policies were further influenced by its parent firm's transnational strategies that sought to coordinate better its subsidiaries and create a ‘global’ brand. Despite the differing circumstances of the fixed line and mobile sectors, by 2005 ER practices and strategies at the two firms were to an extent converging, as ?T continued to cut costs and TMCZ adjusted its strategies to better accommodate a saturated market. Given these changes the article postulates that the Czech telecommunications sector has now shifted towards a mature transformation stage, as ER strategies increasingly reflect Western-based SHRM practices and concepts.     

Entering the mobile service market via mobile platforms: Qualcomm's BREW platform and Nokia's Preminet platform

The mobile telecommunication market has evolved from simple voice to multimedia services. In the past, the primary players in mobile services were local operators in different countries; international telecommunication vendors, such as Qualcomm and Nokia, were seldom involved in the mobile service market. In order to enter this market, Qualcomm and Nokia have separately introduced their mobile application platforms, called respectively BREW and Preminet. This paper examines how the two companies attempt to share the mobile service market through their mobile platforms and internationalized business models. This paper also analyzes their mobile platforms’ business models and their strategic implications.     

北京构建国际金融中心定位问题研究

本文围绕北京市构建国际金融中心问题,针对构建国际金融中心的条件,将北京与其他国际金融城市进行比较研究,通过分析认为北京凭借其丰沛信息资源以及储备大量高层次研究人员及其他方面的优势,已经具备了成为金融中心的潜质;同时为了避免金融中心的重复建设问题,文章从国际、国内以及市内金融功能区三个角度,对北京市未来金融中心的功能进行了定位,并提出相应的政策建议。     

Mobile phone termination charges with asymmetric regulation

We model competition between two unregulated mobile phone companies with price-elastic demand and less than full market coverage. We also assume that there is a regulated full-coverage fixed network. In order to induce stronger competition, mobile companies could have an incentive to raise their reciprocal mobile-to-mobile access charges above the marginal costs of termination. Stronger competition leads to an increase of the mobiles’ market shares, with the advantage that (genuine) network effects are strengthened. Therefore, ‘collusion’ may well be in line with social welfare.      

Roadmapping 3G mobile TV: Strategic thinking and scenario planning through repeated cross-impact handling

In order to deal with growing uncertainties emerging in the 3G wireless industry and to preserve their competitiveness, managers involved in the wireless value network should identify future success very early and develop their strategic planning on time. This study, based on a Scenario Evaluation and Analysis through Repeated Cross impact Handling, allows the generation of both qualitative and quantitative scenarios and can be used as an operative planning tool. The dynamic forces driving the scenario are based on the main principles of system thinking and multiple features. The probabilistic data have been elicited with the help of 40 executives in USA and Europe working for companies in the different phases of the wireless value chain. Findings allow to identify basic trends and uncertainties useful to develop corporate or business strategies.     

模糊综合评价法在电信企业顾客忠诚度评价中的应用

选择能够将定量指标与定性指标良好结合的模糊综合评价法作为评价方法,构建出电信企业顾客忠诚度的评价体系后,结合实际,采用调研分析等方法,对某电信企业的顾客忠诚度进行了评价。本文旨在建立一个有效的、具备可实施性的电信企业顾客忠诚度的评价体系,以此来了解企业的顾客忠诚度状况,期望对电信企业的发展起到一定的指导作用。     

How quality, value, image, and satisfaction create loyalty at a Chinese telecom

This study proposes and tests an integrative model to examine the relations among service quality, value, image, satisfaction, and loyalty in China. Analysis of survey data from 118 customers of a Chinese mobile communications company reveals that service quality directly influences both perceived value and image perceptions, that value and image influence satisfaction, that corporate image influences value, and that both customer satisfaction and value are significant determinants of loyalty. Thus, value has both a direct and indirect (through satisfaction) impact on customer loyalty. Other variables mediate the impact of both service quality and corporate image on customer loyalty.     

基于ArcGIS Mobile的移动GIS开发研究

ArcGIS Mobile是ESRI从ArcGIS 9.2开始推出的移动GIS开发框架,它的出现把ArcGIS Server应用扩展到了移动领域。介绍了ArcGIS Mobile的主要特点和功能,以及开发移动GIS的软硬件要求和主要开发方式,并分析和探讨了实现移动GIS的关键技术,最后展望了其发展应用前景。