Mobile technology & resident attitude research

This research note highlights the novelty of integrating location-based services (LBS) available on Smart Phones and Tablets into traditional resident attitude survey methodologies such as door-to-door data collection. It specifically reviews how the LBS technology available on mobile devices can be used to systematically capture GPS coordinates of one's residence and integrate this captured spatial information into software such as ArcGIS and SPSS for further analysis. By having GPS coordinates associated with respondents' answers, researchers have an additional layer of information available for conducting a multitude of tests previously not possible with subjective categorical spatial data. Two research applications using the spatial location of residences are provided as examples of how LBS available on mobile devices can be integrated within resident attitude projects. The use of LBS technology can help researchers better understand how the distance residents live from major tourist attractions influences their attitudes towards tourism.     

The effect of shopping goals and in-store mobile device use on purchase outcomes in brick-and-mortar stores

The present study examines the effect of using a mobile device on search and evaluation by a shopper in a brick-and-mortar store. A conceptual model that proposes inter-relationships between shopping goals, the amount and type of in-store mobile device use, and purchase outcomes is developed. Data from a national quota sample of 1034 mobile shoppers is used to test hypotheses derived from the proposed model. The findings provide several new insights into the impact of in-store mobile device use on the consumer decision journey in a brick-and-mortar store. Depending upon the shopping goals of the consumer, the use of a mobile device by shoppers in a brick-and-mortar store can either decrease or increase search, lead to more deferred purchases or in-store-now purchases, and more online or physical store purchases. The study is among the first to model the pathway to purchase for mobile device assisted shoppers in brick-and-mortar stores.     

The impact of customised mobile marketing on passenger shopping behaviour in the airport terminal

With growing popularity of mobile devices, digital marketing strategies are increasingly important for modern airports. This paper studied context-aware mobile marketing strategies in the airport retail environment. An on-site mobile marketing experiment was conducted at a partner airport to explore how preference and/or location-based mobile coupons could affect passengers’ retail behaviour. Results show that retail shopping became more efficient (less browsing time) with mobile marketing influence, but not necessarily more effective (not higher spending amount). Randomly pushed mobile marketing information is effective in keeping passengers in shops for longer but context-aware mobile marketing is more effective in increasing spending amount.     

Luxury fashion brand customers’ perceptions of mobile marketing: Evidence of multiple communications and marketing channels

Previous studies have addressed some of the issues of customers' perceptions of mobile marketing, particularly the affordances of multiple communications and channels. Despite a proliferation of studies in this field, the theoretical exploration of luxury fashion customers' perceptions of multiple mobile communications and marketing channels remains at an exploratory stage. Drawing on the elaboration likelihood model and a social constructivist perspective, the current study conducted 37 in-depth interviews with Generation Z mobile luxury customers. We specifically examined how customers' emotionally and cognitively based perceptions emerge as they navigate multiple mobile marketing channels and message communications. Our model conceptualizes four elements of customers' perceptions of their mobile marketing journey that can drive mobile customer engagement and acquisition behavior. The integrative model opens up interesting avenues for further research on mobile marketing and luxury fashion consumers’ perceptions of the effects of multiple communications and marketing channels.     

现代电子商务给企业信息管理带来的机遇与挑战

物联网、移动互联网和云计算为现代电子商务的发展带来了不可多得的机遇。电子商务有助于企业在提高企业信息管理水平方面获得长足进步。而凭借全球最大的互联网和移动互联网网民数量,中国势必在不久的将来出现类似腾讯、百度的全球性互联网巨人。     

基于移动GIS的成都旅游信息查询系统的设计与实现

文章通过对成都市旅游相关问题进行分析,结合windows mobile操作系统、采用Arcgis Server Mobile二次开发模块作为嵌入式GIS二次开发平台,详细阐述了系统模块的功能组成、关键技术及其实现方法,为成都市"旅游经济特区"的建立提供了实践基础。     

Customer ignorance, price-cap regulation, and rent-seeking in mobile roaming

Mobile phone usage when traveling abroad is expensive. Although the network connection switches frequently between available networks, the choice of network is largely independent of wholesale prices. As a consequence, we show that wholesale prices are strategic substitutes. The recent European price-cap regulation forces firms to reduce wholesale and retail roaming prices, but does not solve the underlying problem. There may thus be a permanent need for regulation analogous to what we have for domestic call termination. Furthermore, we show that there is a risk that wholesale price-cap regulation stimulates wasteful rent-seeking activity.     

Measuring ease of use of mobile applications in e-commerce retailing from the perspective of consumer online shopping behaviour patterns

Scientifically judging and comparing different mobile e-commerce retailing applications (apps) are essential to increase online shopping efficiency and enhance design for system improvement. In this research, the use of mobile apps in e-commerce retailing is viewed as an information operation process, and distance of information-state transition (DIT) theory is introduced to measure the “convenience” of mobile apps to obtain service information. Thus, a novel DIT-based evaluation method for the ease of use of mobile apps in e-commerce retailing from the perspective of consumer online shopping behaviour patterns is proposed. Three representative Chinese enterprises, namely, Tianmao Mall, Jingdong Mall and Suning Easy-to-buy, are chosen as study objects. Moreover, the corresponding ease-of-use indicators of three mobile apps under typical online shopping behaviour patterns are evaluated quantitatively. Results show that this research has important implications not only for online consumers but also for designers of online shopping systems.     

安徽移动服务差异分析及改进策略探讨

服务质量是决定服务性企业营销效果、经济收益的最重要因素.文章借助于服务质量差异模型对安徽移动服务质量现状进行了深刻分析,从服务过程质量管理与控制角度分析,提出了增强服务意识、提高服务技巧、加大服务有形展示的力度、管理顾客等质量改进策略.     

城市道路移动气象信息服务系统研究

为了提高城市交通气象保障服务水平,将城市道路路况与气象信息相结合,基于SuperMapi Mobile for Android探索了城市道路移动气象信息服务系统的设计方法与开发技术,提出了三层B/S系统结构、气象数据与道路数据一体化集成管理以及XML布局界面的系统设计方案,开发实现了地图浏览、信息查询,路径分析,气象信息实况预警等服务功能,为公众驾车安全出行提供了便捷的软件工具。