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31.
Corporate social responsibility: attributions,loyalty, and the mediating role of trust 总被引:6,自引:0,他引:6
Pavlos A. Vlachos Argiris Tsamakos Adam P. Vrechopoulos Panagiotis K. Avramidis 《Journal of the Academy of Marketing Science》2009,37(2):170-180
This study investigates whether consumers’ perceptions of motives influence their evaluation of corporate social responsibility
(CSR) efforts. The study reveals the mediating role of consumer trust in CSR evaluation frameworks; managers should monitor
consumer trust, which seems to be an important subprocess regulating the effect of consumer attributions on patronage and
recommendation intentions. Further, managers may allay the negative effects of profit-motivated giving by doing well on service
quality perceptions. On the other hand, appropriately motivated giving continues to positively affect trust regardless of
the performance of the firm on service quality provision. 相似文献
32.
阴影环境下陆地移动卫星信道的模型研究 总被引:1,自引:0,他引:1
陆地移动卫星信道通常用全阴影模型和部分阴影模型进行分析。本文利用全阴影模型的研究结论,就实际陆地移动卫星信道部分阴影模型的仿真问题,拟合了模型参数与卫星仰角之间的关系。通过统计特性的数值计算,验证了部分阴影模型与全阴影模型的一致性。 相似文献
33.
基于Geortzel算法实现高效多路DTMF检测 总被引:1,自引:0,他引:1
基于戈泽尔算法,可得到一种DTMF检测的高效算法,本文描述了这种算法及使用该算法在TMS320S50上实现的30路DTMF检测器。 相似文献
34.
移动通信信号自动调制识别的谱相关方法 总被引:1,自引:0,他引:1
一些不同的数字调制信号有着相同或相近的功率谱密度,但它们的谱相关函数却有明显区别。平稳的噪声和干扰的谱相关为零。利用谱相关函数的这些性质可以识别出噪声中的调制信号。本文提出了一种用于移动通信信号自动调制识别的谱相关算法,该方法可以识别各种主要无线系统和标准所采用的调制类型。 相似文献
35.
This study examines the determinants of customer satisfaction and customer loyalty in the Peruvian mobile phone market. Based in a survey to 1259 customers, Multinomial Logit and GSEM estimations show how determinants of customer satisfaction can be assessed when satisfaction is measured through ordered categorical data. The results confirm that in mobile phone market Customer Satisfaction influences strongly on Customer Loyalty, and in turn Loyalty is an important determinant of Customer Retention. In contrast with previous literature, this study identified the differentiated influence of diverse factors on positive and negative customer satisfaction categories. Indeed while results show that quality of service assessments made by customers had a significant impact on both negative and positive customer satisfaction categories; assessments of other service attributes like customer care, information on tariffs and plans and billing clarity, only showed a significant statistical influence on positive categories of customer satisfaction. Similar asymmetrical results were found with regard to other economic, socioeconomic and geographical determinants of customer decisions. As well, an analog effect is also observed in the relationship between customer satisfaction and loyalty, where only positive satisfaction assessments helps to explain the loyalty of users. Finally, results show that while satisfaction can be identified as a powerful cause of CR, switching barriers did not deter more demanding customers to switch to alternative carriers, suggesting that recent pro-competition regulatory reforms implemented in Peru contributed to reduce these barriers to competition in mobile markets. 相似文献
36.
通过IPSEC技术,把移动IP和防火墙联系到一起,利用IPSEC保护移动IP的安全性。防火墙体系结构是边界防火墙结合IPSEC安全网关,因此防火墙本身具有识别IPSEC数据包的功能,使具有IPSEC保护的移动IP数据可以安全地通过防火墙,而IPSEC本身是安全的协议,所以在移动IP穿越防火墙的同时,也可以保证家乡网络的安全性。 相似文献
37.
With the attempt of further supporting the overwhelming demand for reservation, a few hospitality corporations have launched mobile hotel reservation (MHR) services. For the acceptance of MHR by individuals is indispensable to the successful implementation of MHR, it is critical for practitioners and academics to understand the factors influencing the adoption of MHR. This study examines the adoption of MHR from the value perspective by proposing and examining a new research model that can capture both gain and loss elements influencing individual value perceptions on behavioral intention to adopt MHR. Data from 235 usable questionnaires, collected in Taiwan, were tested against the research model using the structural equation modeling approach. The results indicated that perceived value was a predictor in explaining the customer's adoption of MHR. From the benefits point of view, perceptions of information quality and system quality were the two critical components significantly influencing perceived value of MHR. On the sacrifice side, the effects of technological effort and perceived fee on perceived value were significant. This study will be helpful to researchers in developing and testing MHR related theories, as well as to hospitality firms in understanding individual value perceptions of utilizing MHR and implementing successful MHR system to attract more customers. Theoretical and managerial implications of our results are discussed. 相似文献
38.
《Telecommunications Policy》2017,41(10):904-915
The past nearly 40 years have seen major developments in telecommunications networks and services, and in how they are regulated. This paper describes innovations in UK telecommunications regulation which have taken place over the period, broken down into stages, beginning with the regulation of the former monopolist by an independent regulator under a price cap, continuing the regulation first of mobile and then, under European Directives, of copper-based broadband, and ending with the diffusion of fibre networks. It is argued that a variety of changes have reduced the scope of innovation over the period, including domestic institutional reform, the limits placed on later decisions by earlier ones (path dependency), and the constraining impact of European Union law and regulation. The paper concludes with some consideration of the effects on future innovation of the UK’s withdrawal from the EU. 相似文献
39.
《Food Policy》2017
Since 2000, mobile phone technologies have been widely adopted in many developing countries. Existing research shows that use of mobile phones has improved smallholder farmers’ market access and income. Beyond income, mobile phones can possibly affect other dimensions of social welfare, such as gender equality and nutrition. Such broader social welfare effects have hardly been analyzed up till now. Here, we address this research gap, using panel data from smallholder farm households in Uganda. Regression results show that mobile phone use is positively associated with household income, women empowerment, food security, and dietary quality. These results also hold after controlling for possible confounding factors. In addition to the household-level analysis, we also look at who within the household actually uses mobile phones. Gender-disaggregation suggests that female mobile phone use has stronger positive associations with social welfare than if males alone use mobile phones. We cautiously conclude that equal access to mobile phones cannot only foster economic development, but can also contribute to gender equality, food security, and broader social development. Further research is required to corroborate the findings and analyze the underlying causal mechanisms. 相似文献
40.
《Telecommunications Policy》2017,41(1):12-24
During the last decades, the widespread growth of information and communication technologies (ICT) has posed incentives to broaden the participation of individuals in social, political and economic dimensions of life. However, utilization of ICT also involves access to technology and infrastructure, and acquisition of skills to deal with innovations and, thus, digital literacy is, primarily, a complementary good. The digital divide expresses inequalities in access and utilization of ICT among individuals and populations in different countries. The study adopts inequalities indexes of Internet access and mobile phone ownership to measure use of ICT goods, accounting for the digital divide in Brazil. The inequality indexes are also split according to main determinants using four nationally representative survey data from 2005 to 2013. Results indicate that the digital divide among individuals is decreasing quite fast among Brazilians over time. However, there is room for policies of mass access to ICT goods based on mobile Internet broadband access. In addition, digital illiteracy, evaluated by lack of education, is one of the main determinants of the digital divide in the country, especially among elderly individuals. 相似文献