安徽移动服务差异分析及改进策略探讨

服务质量是决定服务性企业营销效果、经济收益的最重要因素.文章借助于服务质量差异模型对安徽移动服务质量现状进行了深刻分析,从服务过程质量管理与控制角度分析,提出了增强服务意识、提高服务技巧、加大服务有形展示的力度、管理顾客等质量改进策略.     

Measuring ease of use of mobile applications in e-commerce retailing from the perspective of consumer online shopping behaviour patterns

Scientifically judging and comparing different mobile e-commerce retailing applications (apps) are essential to increase online shopping efficiency and enhance design for system improvement. In this research, the use of mobile apps in e-commerce retailing is viewed as an information operation process, and distance of information-state transition (DIT) theory is introduced to measure the “convenience” of mobile apps to obtain service information. Thus, a novel DIT-based evaluation method for the ease of use of mobile apps in e-commerce retailing from the perspective of consumer online shopping behaviour patterns is proposed. Three representative Chinese enterprises, namely, Tianmao Mall, Jingdong Mall and Suning Easy-to-buy, are chosen as study objects. Moreover, the corresponding ease-of-use indicators of three mobile apps under typical online shopping behaviour patterns are evaluated quantitatively. Results show that this research has important implications not only for online consumers but also for designers of online shopping systems.     

城市道路移动气象信息服务系统研究

为了提高城市交通气象保障服务水平,将城市道路路况与气象信息相结合,基于SuperMapi Mobile for Android探索了城市道路移动气象信息服务系统的设计方法与开发技术,提出了三层B/S系统结构、气象数据与道路数据一体化集成管理以及XML布局界面的系统设计方案,开发实现了地图浏览、信息查询,路径分析,气象信息实况预警等服务功能,为公众驾车安全出行提供了便捷的软件工具。     

Corporate social responsibility: attributions,loyalty, and the mediating role of trust

This study investigates whether consumers’ perceptions of motives influence their evaluation of corporate social responsibility (CSR) efforts. The study reveals the mediating role of consumer trust in CSR evaluation frameworks; managers should monitor consumer trust, which seems to be an important subprocess regulating the effect of consumer attributions on patronage and recommendation intentions. Further, managers may allay the negative effects of profit-motivated giving by doing well on service quality perceptions. On the other hand, appropriately motivated giving continues to positively affect trust regardless of the performance of the firm on service quality provision.     

移动IP穿越防火墙问题研究

通过IPSEC技术,把移动IP和防火墙联系到一起,利用IPSEC保护移动IP的安全性。防火墙体系结构是边界防火墙结合IPSEC安全网关,因此防火墙本身具有识别IPSEC数据包的功能,使具有IPSEC保护的移动IP数据可以安全地通过防火墙,而IPSEC本身是安全的协议,所以在移动IP穿越防火墙的同时,也可以保证家乡网络的安全性。     

阴影环境下陆地移动卫星信道的模型研究

陆地移动卫星信道通常用全阴影模型和部分阴影模型进行分析。本文利用全阴影模型的研究结论,就实际陆地移动卫星信道部分阴影模型的仿真问题,拟合了模型参数与卫星仰角之间的关系。通过统计特性的数值计算,验证了部分阴影模型与全阴影模型的一致性。     

基于Geortzel算法实现高效多路DTMF检测

基于戈泽尔算法,可得到一种DTMF检测的高效算法,本文描述了这种算法及使用该算法在TMS320S50上实现的30路DTMF检测器。     

移动通信信号自动调制识别的谱相关方法

一些不同的数字调制信号有着相同或相近的功率谱密度,但它们的谱相关函数却有明显区别。平稳的噪声和干扰的谱相关为零。利用谱相关函数的这些性质可以识别出噪声中的调制信号。本文提出了一种用于移动通信信号自动调制识别的谱相关算法,该方法可以识别各种主要无线系统和标准所采用的调制类型。     

The influence of satisfaction on customer retention in mobile phone market

This study examines the determinants of customer satisfaction and customer loyalty in the Peruvian mobile phone market. Based in a survey to 1259 customers, Multinomial Logit and GSEM estimations show how determinants of customer satisfaction can be assessed when satisfaction is measured through ordered categorical data. The results confirm that in mobile phone market Customer Satisfaction influences strongly on Customer Loyalty, and in turn Loyalty is an important determinant of Customer Retention. In contrast with previous literature, this study identified the differentiated influence of diverse factors on positive and negative customer satisfaction categories. Indeed while results show that quality of service assessments made by customers had a significant impact on both negative and positive customer satisfaction categories; assessments of other service attributes like customer care, information on tariffs and plans and billing clarity, only showed a significant statistical influence on positive categories of customer satisfaction. Similar asymmetrical results were found with regard to other economic, socioeconomic and geographical determinants of customer decisions. As well, an analog effect is also observed in the relationship between customer satisfaction and loyalty, where only positive satisfaction assessments helps to explain the loyalty of users. Finally, results show that while satisfaction can be identified as a powerful cause of CR, switching barriers did not deter more demanding customers to switch to alternative carriers, suggesting that recent pro-competition regulatory reforms implemented in Peru contributed to reduce these barriers to competition in mobile markets.     

Predicting mobile hotel reservation adoption: Insight from a perceived value standpoint

With the attempt of further supporting the overwhelming demand for reservation, a few hospitality corporations have launched mobile hotel reservation (MHR) services. For the acceptance of MHR by individuals is indispensable to the successful implementation of MHR, it is critical for practitioners and academics to understand the factors influencing the adoption of MHR. This study examines the adoption of MHR from the value perspective by proposing and examining a new research model that can capture both gain and loss elements influencing individual value perceptions on behavioral intention to adopt MHR. Data from 235 usable questionnaires, collected in Taiwan, were tested against the research model using the structural equation modeling approach. The results indicated that perceived value was a predictor in explaining the customer's adoption of MHR. From the benefits point of view, perceptions of information quality and system quality were the two critical components significantly influencing perceived value of MHR. On the sacrifice side, the effects of technological effort and perceived fee on perceived value were significant. This study will be helpful to researchers in developing and testing MHR related theories, as well as to hospitality firms in understanding individual value perceptions of utilizing MHR and implementing successful MHR system to attract more customers. Theoretical and managerial implications of our results are discussed.