Fashion and the metaverse: Clarifying the domain and establishing a research agenda

In recent years, the metaverse has garnered significant attention as a term referring to a network of 3D virtual worlds that integrate elements of both physical and digital worlds. Fashion brands have begun exploring the metaverse as a new marketing platform, which is expected to bring about substantial changes in the fashion and retail industry. However, a lack of consensus on the nature of the metaverse and its impact on the fashion industry currently exists, and limited academic research is available on the metaverse's influence on fashion brands' marketing strategies and brand experiences. To address this gap, this study employs a thematic analysis approach on trade journals and industry articles that cover fashion brands' metaverse strategies. Through this analysis, the study provides a typology of current marketing strategies of fashion brands in the metaverse. Based on these empirical findings, this research proposes a theoretical framework that explains how different metaverse strategies affect different dimensions of brand equity. Finally, this study offers research directions for fashion brands' metaverse strategies by presenting an integrated framework that synthesizes the key insights from our research findings.     

From the blogosphere into the parliament: The role of digital technologies in organizing social movements

In this paper, we present a process model exploring the roles played by digital technologies (DTs) in the organization of collective action (CA) of social movements (SMs) at different points in their lifecycles. The process model, which is based on an exploratory case study of the Italian Five Star Movement, relates the environmental conditions to the working logic, structure and use of DTs at three different stages of the SMs. We explain how these choices are adopted at each stage to address internal and environmental challenges and how they create further challenges to be addressed to pass to the next stage. We further explore the dynamics between the logic of connective and collective action and reflect on the growing need for structures and control. By so doing, our work addresses the need for a better understanding of the coevolution between DTs and organizational structures and of the ways in which DTs are used to mobilize people to sustain CA along the SM lifecycle.     

Metaverse as a disruptive technology revolutionising tourism management and marketing

Metaverse is the next disruptive technology that will impact society in the coming decades, by enabling immersive experiences in both virtual and physical environments. Although still conceptual, Metaverse converges the physical and digital universe, allowing users to seamlessly traverse between them. Digital immersion offers opportunities for people to travel in time, supporting users to experience virtually ancient encounters, space explorations or dangerous natural phenomena, such as volcano eruptions. Users can explore immersive environments for working, learning, transacting, exploring interests and socialising with others. This is already evident in gaming ecosystems, where gamers effectively interact in the metaverse. Although still experimental, Metaverse is expected to revolutionize travel and tourism management and marketing. It empowers destination awareness, positioning and branding, as well as coordination and management, through digital twins. Metaverse provides opportunities to support trip planning, interaction and engagement, effectively transforming consumer behaviour. Visiting and engaging with destinations virtually is expected to motivate real travel, rather than replace it. This paper provides a vision of how Metaverse can revolutionize tourism experiences and transform tourism management and marketing. Drawing on a systematic review of scholarly works, articles from media and industry reports, this study defines and conceptualizes the Metaverse ecosystem for tourism and travel. It explores the foundations of the disruptions that Metaverse brings to tourism destinations and organisations and identifies the building blocks of Metaverse tourism. The study outlines research directions so that the tourism industry can take full advantage of the Metaverse capabilities and opportunities emerging as well as identify challenges for the future.     

From disruptively digital to proudly analog: A holistic typology of digital transformation strategies

Recently booming academic interest in digital transformation aims to provide continuous support to managers in dealing with this important issue. However, as with all new fields, the scholarly literature is characterized by increased variability and diversity of topics covered, constructs used, and the relationships between them, resulting in an unclear and blurry understanding of the whole of digital transformation. Our article closes this gap by identifying distinctive digital transformation strategies in terms of two critical dimensions: usage of digital technologies and readiness of a business model for digital operation. The result is a typology of four generic digital transformation strategies that essentially differ in the primary motivation and target of transformation, leadership style, importance of skills like creativity and entrepreneurial spirit among employees, risks and challenges faced in the process, consequences of potential failure, and available tactics for improvement. By providing heuristics and a systematic basis for comparison of different strategies, it is our belief that the proposed framework will be useful to researchers and managers responsible for and interested in digital transformation.     

页岩气储层录井配套技术应用新进展

论文主要分析了页岩的地质情况,结合其特征,分析气储层的特殊性。论文通过总结当前存在的问题,分析与总结经验,探究页岩气储层录井技术的要点。论文提出页岩气储层的岩石内硅质成分占比较高,且钙含量也比较高,岩石既坚硬又脆弱,在钻井阶段,要使钻井速度保持在较高水平。通过合理使用综合气相色谱仪,可发现油气开发过程中存在的问题,其应用优势比较明显。     

The role of biosolar technologies in future energy supply making scenarios for the Netherlands: Energy port and energy farm

This paper assesses the possible roles of biosolar energy systems in the Netherlands in the coming years. The appraisal is made in the light of EU Directives on renewable energy and reduction of CO₂ emissions, and the new Dutch Energy Agreement for Sustainable Growth. The assessment is made within the Dutch BioSolar Cells (BSCs) research programme on photosynthesis and its application in fuel production. Part of the programme is committed to societal debate by considering different options and uses of biosolar technology. To provide building blocks for these discussions, we conducted a comprehensive desk study supplemented with key expert interviews, and we identified and articulated the main drivers for the Dutch transition towards more sustainable energy supply. Next, these drivers were used to develop two futures: energy port and energy farm, representing institutional settings in which BSC technology could be implemented. Both represent fundamentally different types of innovation and are useful in assessing the effect of policies on future energy systems. Both scenarios were used in workshops with BSC researchers and policymakers. Their possible implications for the BSC programme itself, as well as the broader policy significance of the use of biosolar technologies in the Netherlands, are indicated.     

Competing technologies and industry evolution: The benefits of making mistakes in the flat panel display industry

This article investigates the post‐entry implications of pre‐entry technological choices made during the uncertain period before a dominant design. Building on work on technological dynamics and organizational inertia, I argue that too early commitments to the winning technology may impede the ability to bring the best product to market, but delaying investment too long limits the ability to accumulate useful knowledge. Using data from the evolution of the flat panel display industry from 1965 to 2005, the study shows empirical support for the two theoretical mechanisms and offers the surprising result that firms starting in the losing technology before switching outperform other firms in terms of product value. Switching, while difficult behaviorally in recovering from failure, both delays difficult‐to‐reverse technological commitments and develops market knowledge. Copyright © 2013 John Wiley & Sons, Ltd.     

Reversing course: Competing technologies,mistakes, and renewal in flat panel displays

Research summary: The study explores renewal in a novel but understudied context—an era of ferment with competing technological options. It focuses on IBM's transition from market leadership in a failed path (plasma) to leadership in the emerging dominant technology (LCD) in the 1980s. Interviews and internal documents offer two primary factors explaining renewal at IBM. First, IBM Research had a hybrid structure that captured the benefits of both centralized and decentralized R&D. Second, middle managers shaped senior management cognitive frames to focus on business‐related issues instead of specific technical issues, thus bypassing biases often resulting from failure. The study offers an integrated framework on what facilitates flexibility at the technology, organization, and decision‐making levels. This flexibility helps firms survive a turbulent era of ferment. Managerial summary: Firms facing technological uncertainty may need to recover from unlucky bets. But responding to failure is politically and organizationally difficult. This study explores how IBM recovered from its failed bet on plasma displays to lead the LCD display market. This study identifies six key factors, highlighting two. First, IBM's researchers received centralized funding, but could also receive funding directly from division managers. This structure helped preserve options and variety. Second, internal LCD champions focused on the business case for displays and not technology. This fostered technology agnosticism and helped avoid managerial biases from failure. For managers looking to use real options to maintain flexibility in an uncertain environment, this study offers clear suggestions related to design and decision making that can foster flexibility. Copyright © 2015 John Wiley & Sons, Ltd.     

Double implementation in economies with production technologies unknown to the designer

Summary. This paper considers double implementation of Walrasian allocations and Lindahl allocations in Nash and strong Nash equilibria for both private and public goods economies when preferences, initial endowments, production technologies, and coalition patterns are all unknown to the designer. It will be noted that the mechanisms presented here are feasible and continuous. In addition, unlike most mechanisms proposed in the literature, our mechanism works not only for three or more agents, but also for two-agent economies, and thus it is a unified mechanism which is irrespective of the number of agents. Received: March 12, 1998; revised version: March 12, 1998     

航天器项目试验评估新方法

合理的评估方法是使得航天飞行器项目的试验论证更具有科学性的有力手段。针对航天器项目试验评估的过程复杂且内容目标不明确的现状,归纳总结了对航天器项目试验的关键技术的遴选和评估指标的确定方法,分析了航天器项目试验数据的特性,选择了差分检测法进行异常值的剔除,基于经典数理统计理论进行两类指标的估计,从而形成了完整的航天器项目试验的评估方法构建,为航天器项目试验的评估验证提供了技术途径。