Understanding audience reception and interpretation of development communications: A research framework proposition

While studies on visual communications of international development are small, scattered but well established, much of this comprises of representational analyses. However, studying development representations alone limits critical investigation of the complex contradictions and intersectionality that constitute their reception. Audience reception studies in this context are scarce, largely commissioned charity/NGO reports, with limited contributions to discussions. Nevertheless, this article examines these inquiries, evaluating their contributions, limitations and absences. Based on this critical review, I suggest a research framework outlined by a three-pronged proposition: (1) situating UK audiences of mediated development within their contradictory heterogeneity. (2) Moving beyond normative binaries and towards understanding the complexities and experiential variability of mediated development; and (3) studying audience reception as a ‘multi-sited ethnography’. This framework is intended as a resource to support development scholars and NGO practitioners in the study and evaluation of development reception by audiences.     

农产品电子商务采纳的增收机理研究——基于589个新型农业经营主体调查数据

[目的]随着农业资源日益稀缺、环境污染约束趋紧、传统增收动力逐渐减弱,如何拓宽农民增收渠道成为尤为重要的议题。已有不少研究从多角度论证了农产品电子商务能够有助于农业生产经营者获得增收,但农产品电子商务采纳对收入增长影响的内在机理还有待进一步揭示。探究农产品电子商务采纳行为产生增收效应的作用机理及边界条件,将有助于激发农产品电子商务发展的内生动力。[方法]文章基于资源基础理论,构建"农产品电子商务采纳—动态能力—增收效应"中介效应模型,并引入环境动态性为调节变量,以湖北省589个新型农业经营主体的调查数据为样本,进行了有调节的中介效应检验。[结果]实证结果显示农产品电子商务采纳对电子商务应用的动态能力、增收效应均具有显著的积极影响,而动态能力在农产品电子商务采纳与增收效应之间具有中介作用;与此同时,环境动态性对动态能力的中介作用呈现正向调节。[结论]应增强新型农业经营主体的农产品电子商务应用的动态能力,提升农业生产经营全过程的"电子商务适应化"水平,以充分发挥农产品电子商务对农业生产经营者的增收作用。