专业市场和产业集群的关联强度及其影响因素——基于浙江省绍兴市万份问卷的分析

本文利用对浙江省绍兴中国轻纺城市场商户和当地纺织企业所作的万余份调查问卷,发现运输成本、集群企业规模和技术水平对专业市场和产业集群关联强度的影响最大;本地物流效率提高和行业协会功能强化有助于拓展专业市场和产业集群关联的空间维度。值得注意的是,创牌激励并未成为企业脱离专业市场转而自建销售渠道的决定因素,这与专业市场自身的特征有关。     

Marketing metrics' usage: Its predictors and implications for customer relationship management

This research aims to determine the conditions that foster use of marketing metrics in customer relationship management (CRM) and identify the organizational factors that strengthen/weaken the impact of usage of marketing metrics on CRM performance. Based on the customer value-based theory of the firm and the contingency perspective, a research framework was developed to shed light on the predictor roles of customer value-based organizational culture and processes in determining usage of marketing metrics, and foster an understanding of the moderating roles of marketing-supply chain conflict, and innovative value proposition on the marketing metric-performance relationships. Empirical evidence from a sample of 209 business firms confirmed the main effect that customer value-based organizational culture and processes support a firm's use of marketing metrics that in turn enhance its CRM performance. Notable moderating effects were also identified. Although marketing-supply chain conflict weakens the impact of marketing metrics usage in achieving superior CRM performance, innovative value proposition strengthens the conversion of marketing-metric-related knowledge into superior CRM performance.     

The role of program fairness in asymmetrical channel relationships

Managing distributor compliance with manufacturer-initiated programs is critical to both program success and relationship enhancement. This study examines how a manufacturer might better motivate distributors with varying levels of dependence. Previous research suggests that two variables influence distributor compliance: economic incentives and dependence dynamics. Drawing from fairness heuristic theory, this study extends previous research by investigating the role of fairness in affecting compliance and long-term relationships. The authors observe the contingent effect of fairness along various levels of distributor dependence. In the context of a naturally occurring program, the authors collect data from a focal manufacturer's distribution channel and find that (1) fairness perceptions have significant impacts on both compliance and relational outcomes, (2) the efficacy of program fairness declines as distributor dependence increases, and (3) distributor dependence increases the effect of economic incentives on compliance. The authors discuss the theoretical and managerial implications of these findings.     

Churn analysis for an Iranian mobile operator

To survive in the challenging environment of a global market, organizations must recognize and analyze customer attitudes. To be competitive, organizations must recognize and forecast customer preferences and behaviors to maximize customer retention before their rivals do so. This research identifies factors that affect customer churn, the single most valuable of an organization's assets. One year's data from call log files relating to 3150 customers were selected randomly from an Iranian mobile operator call-center database. Binomial Logistic Regression was the method of analysis used in this research. The results of this research indicate that a customer's dissatisfaction, their amount of service usage and certain demographic characteristics have the most influence on their decision to remain or churn. The results also imply that customer status (active or inactive status) mediates the relationship between churn and the cause of churn. The Iranian government's current plan to privatize the telecommunications industry without deregulation leads to a non-square competition environment. Deregulation in favor of delegating more authorities of customer care is necessary in order to develop a square private competition environment in the Iranian mobile telecommunications industry.     

The relationship between stock prices and exchange rates in South Africa and Nigeria: structural breaks analysis

The relationship between stock prices and exchange rates has continued to generate interest from both the academia and financial industry players for many years. This study conducts an empirical investigation into the relationship between stock prices and exchange rates for the two largest economies in Sub-Saharan Africa – South Africa and Nigeria. Our methodology accounts for structural breaks in the data and the long-run relationship between stock and foreign exchange markets. The results of multivariate causality tests with structural breaks showed that causality runs from exchange rates to domestic stock prices in Nigeria (flow channel) while in South Africa, no causality exists between domestic stock prices and exchange rates. The results also reveal that there is causality from the London stock market to both countries’ stock markets, thus showing that international stock markets are driving both the Nigerian and South African stock markets.     

中国构建人与自然的和谐关系:基于经济因素的分析

中国构建人与自然和谐关系具有必然性,但一些现实因素影响制约着这种关系的建设,就目前面议,经济增长与发展对中国构建人与自然和谐关系是把双刃剑,为此．我们必须采取相应的发展战略和对策,趋利避害,既致力于发展经济,又努力改善人与自然的关系,实现人与自然和谐相处的目标,创建良好的生态环境。     

日本城市老年人的亲属人际关系网——以日本名古屋市为例

根据日本名古屋老龄化程度最高的中村区日吉学区调查的数据,分析了日本老年人亲属人际关系网的特征和影响老人亲属人际关系网的主要因素。结果表明,影响老年人亲属人际关系网的主要因素是居住距离和老年人的学历、家庭收入、居住面积等社会经济资源。即,生态学上的距离虽然是影响“社会人际关系维系型”和“社会人际关系松散型”的重要因素,但不会使亲属人际关系数量衰减。学历、家庭收入、居住面积等社会经济资源是影响亲属人际关系网规模增减的重要因素。     

关于非英语专业高职学生学习自主性问题的探讨

本文通过对某高职院校非英语专业学生英语学习的自主性、元认知、兴趣、动机、自信度、焦虑度测试的分析研究表明:英语学习的自主性和性别及英语的学习成绩、兴趣、动机、自信度有非常显著的正相关性,而和英语学习元认知没有相关性,同时和英语学习焦虑度有非常显著的负相关性,从而为构建有效的培养英语学习自主性的教学模式提供依据,并就此提出若干提高学生英语学习自主性的建议。     

Collaborative buyer-supplier relationships and downstream information in marketing channels

Research on buyer-supplier relationships has emphasized the importance of collaboration and business networks. We aim to study the effects of downstream information on the collaborative buyer-supplier relationship. Downstream information refers to the information a firm obtains from marketing channels, be they wholesalers, distributors or retailers. The approach allows firms to concentrate their efforts on the most relevant sources of information and not on the whole network. Survey data was gathered from the Dutch potted plant and flower industry to test this hypothesis. Our findings demonstrate that collaborative relationships are contingent on downstream information from both the buying perspective (wholesalers) and from the supplying perspective (producers).     

How does sales force automation influence relationship quality and performance? The mediating roles of learning and selling behaviors

Sales force automation (SFA) technologies are increasingly used to support customer relationship management strategies. However, previous studies have reported mixed results about the performances of SFA technologies. Therefore, this study seeks to further examine the impact of SFA usage on both customer relationship quality and sales performance. Additionally, the mediating roles of learning and adaptive selling behaviors on the outcomes of SFA usage are investigated. The results highlight the mediating role of salesperson learning and adaptive selling behaviors in the SFA usage and sales performance relationship. Especially noteworthy is the impact of learning through adaptive selling on those outcome variables. Implications for SFA research and practice that may further improve our understanding of this increasingly relevant topic are also offered.