倾销幅度测算中的偏颇之处

倾销幅度测算是裁定倾销以及实施反倾销措施的依据和基础。然而,具体操作过程中存在的偏颇之处,使得调查结果总是倾向发现“倾销幅度”,从而裁定倾销存在。本文以倾销幅度测算过程中的不合理之处为分析对象,举例说明了在很多情况下,原本不存在的倾销行为,是如何在现行的规定下被测算出了“倾销幅度”。     

“三个代表”重要思想与高校“两课”教学

要用“三个代表”重要思想全面提高“两课”教师的素质,培养学生的思想政治素质、创新素质和思维素质,开创“两课”教学的新局面。     

体育教学中如何进行美育教育

从体育发展状况看,许多发达国家都十分重视学校体育中的美育教育.我国学校体育教育除了要让学生掌握体育的基本知识、基本技术、基本技能外,还需要把美的蕴意有目的地注入体育教学中去,以便培养和提高学生的审美意识以及审美观,培养和发展学生对体育美的鉴赏能力和创造能力,最终达到身体美、心灵美、行为美.     

对旅游规划单位无风险经营与旅游规划质量的思考

“旅游开发,规划先行”已在旅游行业中形成共识。目前我国旅游规划总体质量偏低,很大程度上与旅游规划单位不承担规划实施后果的无风险经营有关。有必要在旅游规划市场中引入风险经营机制以规范旅游规划市场,以促进旅游规划质量总体水平的提高。     

Conflict management and innovation performance: An integrated contingency perspective

In recent years, many of the basic assumptions underlying organizational conflict research have changed, drawing into question the validity of some previous research findings. Operating from the perspective that conflict is complex, multidimensional, and context specific, this research takes a fresh look at key conflict antecedents, mediators, and consequences in the context of the innovation process. The study investigates the relationships among five behavioral conflict-handling strategies, destructive and constructive conflict, and innovation performance as perceived by 290 R & D and marketing department managers. Empirical results both support and question some of the previous findings in conflict research. The results indicate that integrating, accommodating, compromising, forcing, and avoiding conflict-handling strategies can have different impacts on constructive and destructive conflict in an innovation context. Kelly Hewett (kelly_hewett@moore.sc.edu) is in the Department of Marketing at the Moore School of Business, University of South Carolina. Her research focuses on the management of relationships between buyers and sellers, as well as between headquarters and foreign subsidiaries in managing the marketing function globally. Her research has been published in theJournal of Marketing, the Journal of the Academy of Marketing Science, and theJournal of International Business Studies, among others. R. Bruce Money (moneyb@byu.edu) is the Donald Staheli Fellow and an associate professor of marketing and international business in the Marriott School of Management, Brigham Young University. His articles have been published in journals such as theJournal of Marketing, theJournal of the Academy of Marketing Science, theJournal of International Business Studies, andSloan Management Review. His research interests include the international aspects of national culture’s measurement and effects, business-to-business marketing, word-of-mouth promo-tion, services marketing, and negotiation. Subhash Sharma (sharma@moore.sc.edu) is the James F. Kane Professor of Business in the Moore School of Business, University of South Carolina. Professor Sharma’s research interests include marketing strategy, structural equation modeling, data mining, customer relationship management, e-commerce, the marketing-operations interface, and global marketing strategies. He has published numerous articles in these areas in leading academic journals such as theJournal of Marketing Research, theJournal of Marketing, Marketing Science, theJournal of Retailing, theJournal of Operations Management, theInternational Journal of Research in Marketing, andManagement Science. Professor Sharma has also authored two textbooks:Applied Multivariate Techniques (John Wiley, 1996) andScaling Procedures: Issues and Applications (with Richard G. Netemeyer and William O. Bearden, Sage, 2003). Professor Sharma was a member of the editorial boards of theJournal of Marketing Research and theJournal of Marketing and currently serves on the editorial review board of theJournal of Retailing.     

用户需求的发展趋势对产品设计的启示

“以人为本”的设计理念包含绿色设计、人性化设计、个性化设计三大设计趋势,必须与合理的产品结构及功能相协调,一个好的设计应当在用户需求和理性设计中找到平衡点。     

Materialism, status signaling, and product satisfaction

The consumer satisfaction literature has not, for the mos part, integrated individual values into the product evaluation process. Yet a comprehensive understanding of consumer satisfaction can best be attained by including both consumer and product factors. To demonstrate the usefulness of including individual values, this research focuses on one consumer value, namely, materialism. The authors empirically explore how this individual value is linked to consumers’ evaluations of products they have purchased. Using surveys, the authors collected data from a sample of college students (n=211) and a sample of adults (n=270). Across these two studies, using divergent samples and products, they find consistent evidence that materialism is negatively related to product satisfaction in product categories with high potential for status signaling, but unrelated to product satisfaction in product categories with lower potential for status signaling. The consumption goals that produce these product evaluations are empirically addressed Jeff Wang (jianfeng76@yahoo.com; PhD, City University of Hong Kong) is an assistant professor of marketing in the Faculty of Business at the City University of Hong Kong. This work was conducted when he was a doctoral student of marketing in the Eller College of Management at the University of Arizona. His research interests include social networks and consumer behavior, consumer satisfaction and well-being, materialism and consumption meanings, and consumer interests and public policy issues. His dissertation studies credit card debt as a socially embedded phenomenon and investigates how consumers leverage their interpersonal ties as they accumulate and repay their debt. Melanie Wallendorf (mwallendorf@eller.arizona.edu) is Soldwedel Professor of Marketing in the Eller College of Management at the University of Arizona. She holds an MS in sociology and a PhD in marketing from the University of Pittsburgh. Her articles on the sociocultural aspects of consumption have been published in theJournal of Consumer Research, Journal of Marketing Research, Advertising and Society Review, Addiction, Journal of Macromarketing, andAmerican Behavioral Scientist, among others. Her coauthored article on “The Sacred and Profane in Consumer Behavior” won theJournal of Consumer Research Best Article Award in 1992. Her research has been featured in theWall Street Journal, The Washington Post, The New York Times, American Demographics, andFortune, and has been funded by the Marketing Science Institute, the Arizona Disease Control Research Commission, and the Office of Earth Science at NASA.     

农村义务教育财政投入的经济学分析

劳动力素质低下是农村经济贫困的重要根源,要改变农村“知识贫困”的面貌,必须从农村义务教育抓起,而教育投入问题始终是我国农村基础教育发展中的主要制约因素。本文用现代公共财政论对农村基础教育这一社会服务化产品进行了公共财政定位,针对现行农村义务教育体制存在的问题进行了剖析,最后得出结论:农村义务教育主要是政府的责任,应当由政府财政支出作为保证。只有采取措施,完善政策,切实强化中央及地方各级财政的支持和投入力度,中国农村基础教育才会改变目前的弱势状况,出现蓬勃发展的新局面。     

关于高职英语教学中存在的问题研究及对策思考

近年来，高职英语教学取得了前所未有的成绩，其专业课程的设置与教学实施逐步趋于规范，但在具体实践过程中还存在照搬大学专科甚至本科计划的现象，或沿用中专教学计划和目标，往往缺乏系统性、科学性和针对性。本文重新审视了目前普遍存在的英语教学现状，针对这些影响高职英语教育质量进一步提升的诸多问题进行了思考，提出了相应的对策和建议。     

基于产品生命周期的高新技术企业融资模式研究

针对高新技术企业在不同生命周期阶段的风险特征及传统融资模式的不足，应采取以高新技术项目为核心、以政府基金为基础、以风险投资为动力、以资本市场为源泉的四元融资模式。该模式不仅适应高新技术企业多产品生产的融资需要，而且可实现多种融资渠道之间的互动。