寓逻辑知识于通俗之中--谈逻辑教学的趣味性

逻辑学是一门工具性科学，是思维主体必须学习的基础科学。但其形式的抽象性给许多学带来困惑，把逻辑教学趣味化是逻辑教育工作的义务。     

简论马克思主义中国化时代化大众化的内在联系

马克思主义是我国的指导思想,是一个不断发展、与时俱进的过程。马克思主义中国化时代化大众化是辩证统一的关系。马克思主义中国化是时代化和大众化的核心,马克思主义时代化是马克思主义发展的动力,而马克思主义大众化在三者中起到主体作用,是马克思主义中国化和时代化的落脚点。     

Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics

Live streaming opens a new way for selling products, in which the streamer plays a leading role. Whereas e-commerce live streaming has become ever-increasingly prevalent, how to attract viewers and improve the conversion rate have become problems bothering lots of streamers. Based on 245 viewers' experience of watching top streamers' live streams, we try to find a successful way for small streamers from the perspective of streamer characteristics. This study identifies streamer characteristics from three aspects (attractiveness, competence, and communication style) and examines their effects on streamer's popularity and consumer's behavioral intentions. The results show that beauty, expertise, humor, and passion are all proved to be positively related to hedonic value, and both warmth and expertise are positively related to utilitarian value. Meantime, the results highlight the importance of expertise while beauty shows minor importance. Streamer's popularity can only lead to watching intention, it shows no effect on consumer's purchase intention. These findings highlight streamer characteristics as key factors in affecting streamers' popularity and consumers' watching and purchase intentions and its complex effect in live streaming and marketing.