企业家口碑语言与企业家形象的关系

语言对传递信念和态度起着重要的决定性作用。文章基于语言类别模型理论(LCM),将企业家口碑的语言传播类型区分为具体传播和抽象传播两种类型,探讨和检验了它们如何影响消费者对企业家形象的评价和消费者对传播者态度的感知。研究结果表明,这两种语言传播类型对企业家形象和消费者的感知态度均发挥不同的影响,并且随着企业家口碑效价的不同而存在显著差异。这些发现对于指导企业家后台和前台化行为与营销沟通都有积极意义。     

Path dependencies versus efficiencies in regulation: Evidence from “old” and “new” broadband markets in the EU

This paper examines the determinants of sector-specific regulation imposed on broadband markets related both to efficiency objectives of regulators and to those of narrowly defined interest groups. We test hypotheses derived from the normative and positive theoretical literature employing recent panel data on 27 European Union member states taking into account endogeneity of the underlying regulation and market structure variables. Our empirical specification employs three different estimators based on instrumental variables in order to identify causal effects. We find evidence supporting both regulators pursuing normative objectives and inefficiencies related to regulatory path dependence, bureaucracy goals and an inadequate consideration of competition from mobile broadband networks. Our results call for adjustments in the institutional design of the decision-making process under the current European Union regulatory framework.     

区域金融发展对经济增长贡献度的分析

本文运用理论分析与实证分析的方法,浅析金融促进经济发展的机理,并对京、津、沪、渝四地金融和经济发展有关数据进行回归分析,得出我国区域金融发展对经济增长、产业结构升级的正相关关系,分析了区域金融发展与经济增长差异的成因。提出经济发展程度不同的区域其金融业发展应予区别对待的对策。     

The multiple effects of service innovation and quality on transitional and electronic word-of-mouth in predicting customer behaviour

In the service industry, word of mouth (WOM) has become an important indicator for influencing customer behaviour and developing marketing strategies. The current study develops a new theoretical model to analyse the moderating mechanism of electronic WOM, and further considers a multiple mediation analysis of how service innovation may influence in-person word of mouth (WOM) through service quality and brand loyalty. The results show that managers need to focus on WOM to improve customer service quality perception and encourage revisits. A study of 939 customers of a famous hotpot restaurant provides supporting evidence for this moderated mediation analysis. This study also discusses how this intriguing design of moderated mediation could be clarified using regulatory focus theory and further literature.     

主动动机模型下时间领导对员工主动变革行为的影响

基于主动动机模型，探讨中国情境下时间领导对员工主动变革行为的影响。通过对239份有效配对问卷的调查，研究发现：时间领导能够显著促进员工主动变革；积极情绪在时间领导与员工主动变革行为间起部分中介作用；员工正念不仅正向调节时间领导与积极情绪的关系，而且正向调节时间领导通过积极情绪影响员工主动变革行为的间接效应，即员工正念水平越高，时间领导对积极情绪的正向影响越显著，且时间领导通过积极情绪对员工主动变革行为的影响也越显著。研究结果有助于打开时间领导对员工主动变革行为影响的“黑箱”，并为企业提供有效的管理启示。     

Analyzing the emotional impact of COVID-19 with Twitter data: Lessons from a B-VAR analysis on Italy

The novel coronavirus 2019 revolutionized the way of living and the communication of people making social media a popular tool to express concerns and perceptions. Starting from this context we built an original database based on the Twitter users’ emotions shown in the early weeks of the pandemic in Italy. Specifically, using a single index we measured the feelings of four groups of stakeholders (journalists, people, doctors, and politicians), in three groups of Italian regions (0,1,2), grouped according to the impact of the COVID-19 crises as defined by the Conte Government Ministerial Decree (8^th March 2020). We then applied B-VAR techniques to analyze the sentiment relationships between the groups of stakeholders in every Region Groups. Results show a high influence of doctors at the beginning of the epidemic in the Group that includes most of Italian regions (Group 0), and in Lombardy that has been the region of Italy hit the most by the pandemic (Group 2). Our outcomes suggest that, given the role played by stakeholders and the COVID-19 magnitude, health policy interventions based on communication strategies may be used as best practices to develop regional mitigation plans for the containment and contrast of epidemiological emergencies.