Structural effects of cognitive and affective reponses to web advertisements,website and brand attitudes,and purchase intentions: The case of casual-dining restaurants

This study investigates the structural relationships among responses to website advertisements, website attitudes, brand attitudes, and purchase intentions in the case of web advertisements for casual-dining restaurants. Responses toward advertising (Rad) factors were categorized as cognitive responses and affective responses. The SEM model in LISREL was used to examine the interrelationships among the proposed hypothesized constructs. Several empirical results were obtained. First, Rad had a positive effect on website attitudes. Second, website attitudes had a positive effect on brand attitudes. Third, brand attitudes had a positive effect on purchase intentions. Finally, some discussion and implications of the study are provided.     

Combining value and price to make purchase decisions in business markets

The authors investigate how purchasing managers combine information about product offerings' values and prices to make purchase decisions. The results of two field studies show that managers do not regard monetarily-equivalent changes in value and price to be the same. Using reference-dependent theory, the authors show that, rather than a single utility function, separate functions for value and price appear to underlie purchasing managers' decisions. The authors also address means of inducing managers to choose higher-valued, higher-priced product offerings.     

Strategic Marketing in International Agribusiness

No abstract available for this article.     

畅通干群沟通渠道的实践与启示

干部与职工沟通渠道畅通,则职工心顺劲足,企业和谐正气。石家庄炼化不断拓展管理层与基层沟通渠道,有效架起一座座连心桥、搭起一个个解疑台。经过几年的探索实践,各种形式的沟通渠道已经成为石家庄炼化和谐建设的基石,赢得广大干部职工的普遍认可,在推动党建工作创新,促进石家庄炼化跨越发展、和谐发展中展现出日益重要的作用。     

Saving the Euro: Mitigating Financial or Trade Spillovers?

This paper analyzes through what channels the euro crisis affected firms and the efficacy of policies to mitigate the crisis. It analyzes stock price responses for 3,045 nonfinancial firms in 16 countries to four key policy events during 2010–11. Using precrisis benchmarks, it separates financial effects from trade effects and examines how bank and trade linkages propagated shocks. It finds that policy measures affected financially dependent firms more, particularly in creditor countries with greater bank exposure to peripheral euro countries, in statistically and economically significant ways. Trade linkages with peripheral countries played little role, although euro movements meant some differential effects.     

Windows 2000下详细配置虚拟专用网络

阐述了虚拟专用网络(VPN)的基本概念及其相关技术,并对在Windows 2000环境下配置的虚拟专用网络作了介绍,肯定了利用Windows 2000 Server作为VPN服务器通过公用网络能安全、高效、低成本地对企业内部专用网络进行远程访问,是一个切实可行的解决方案,非常适合正在发展中的中小型企业。     

Exclusive territories and performance dimensions in industrial distribution channels

There are two main approaches to studying vertical restraints in distribution channels: the anti-competitive and the efficiency approach. This article sets out to analyze the effects of exclusive territories agreements on performance levels in the distribution channel by proposing a number of hypotheses based upon these two approaches and by testing them with paired data from a sample of 116 manufacturer-dealer relationships from the Spanish industrial market. Results show that manufacturers and dealers perceive higher role performance levels in their partners in relationships characterized by exclusive territories. In a similar way, both manufacturers and dealers obtain higher levels of business performance in exclusive territories relationships, but we found no support for a direct effect of this vertical restraint on business performance. Instead, this effect is completely mediated by the higher levels of role performance associated with the exclusive territories agreement. Thus, empirical findings suggest that the economic outcomes achieved in ET relationships are due not to the presence of monopoly rents, but rather to the better role performance of the participants.     

绿色产品与广告诉求匹配效应的理论分析与实证检验

绿色产品与广告诉求之间的匹配关系成为当前绿色营销课题中的核心问题。理论分析得出,对于自利型绿色产品,理性诉求对消费者的广告态度和购买意愿的影响更为积极,而对于利他型绿色产品,情感诉求表现的更为积极。实验结果充分证明了两个理论假设。     

Determinants of economic and social satisfaction in manufacturer-distributor relationships

The aim of this work is to examine the dimensions of satisfaction in manufacturer-distributor relationships as well as identifying the antecedents of both the economic and the non-economic dimensions of satisfaction. A literature review about satisfaction in marketing channels is followed by quantitative research into how this interchange process is perceived by food product distributors in their relationships with manufacturers. The results provide strong support for the impact of communication, trust and commitment on satisfaction, as well as the interrelationships among the economic and the non-economic dimensions of satisfaction. Theoretical and managerial implications are extracted from these findings.     

具有自营平台的制造商与零售商的竞争与合作模型

本文研究了由1个制造商和1个零售商组成的供应链中的竞争与合作定价问题,其中制造商具有平台直销渠道。本文建立了竞争下的Stackelberg博弈模型,并分析了解的唯一性和合理性,然后给出合作定价模型和各渠道的定价策略,结果表明制造商和零售商最优策略是降低线下渠道销售价格而线上平台销售价格不变。通过对比表明供应链合作所增加的收益等于非合作下零售商的收益,并证明了顾客对线下渠道购买偏好越高,合作所增加的收益越大。进一步地,分析了在合作的情况下制造商是否放弃通过平台直销渠道销售商品的问题,并给出双渠道下供应链总利润比单渠道下总利润高的判定条件。最后给出一个算例,对所获得的结论进行验证和补充。